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Category Archives: Internet Marketing

A Few Things You Have To Know About Reputation Management

Contrary to popular belief, reputation management does not simply refer to addressing problems and fixing issues. Quite to the contrary in fact, it primarily refers to a process whereby brand reputation is proactively built and managed as a means by which to serve as the most powerful of all marketing tools for the business. Read more…

Could you communicate with clients online more effectively?

Many businesses spend inordinate amounts of money on marketing campaigns. On closer inspection, these companies have often misguidedly invested their money in communicative techniques or products which simply haven’t cut it when it comes to really speaking to their desired audience. Although it might sound tricky on the face of it, reaching consumers effectively takes some insider knowhow and a little careful consideration. So how could you communicate with clients more effectively online? Read more…

Sharing your business and getting noticed

In this blog we discuss why sharing your business online should be part of every business’ marketing strategy – and how you can implement a number of clever promotional techniques to see augmented visitor numbers, better engagement and quality conversions. Read more…

Email Marketing Predictions for the New Decade

It’s common to hear the world’s leading marketing gurus throwing out all manner of predictions as to what to expect over the coming year, or perhaps the 12 months to follow. Nevertheless, true proactivity and vision means being able to preempt and predict what’s likely to come much further down the line. Read more…

5 Steps to More Effective Local Marketing in 2016

We’re arriving at the end of 2015 and the Internet is packed with blog posts predicting the top trends of 2016. While everyone is looking for what’s hot and what’s coming next, we think it’ll be better to reflect on 2015. By looking back at (and analysing) the marketing trends of the past year, one can get a better grasp on what actually worked in 2015. Read more…

5 Ways to Optimize Your Email Marketing for 2016

Throughout 2015, email marketing continued to prove its worth as an excellent marketing medium. Already known as a fast and inexpensive way to generate leads, research by the McKinsey Group, further proved that email marketing is 40 times more effective at generating new customers than social media. Read more…

Video Marketing – Six Slipups to Steer (Very) Clear Of

Hard to believe as it may be, research shows that by the end of next year, almost three quarters (74%) of global web traffic will be in video form. It’s an absolutely mind-blowing statistic and one that clearly illustrates the power and potential of the video clip from a marketing perspective. Read more…

November’s Most Eye-Opening Digital Marketing Data

It’s been a rather interesting year on the whole for the web marketer. Growth and expansion in e-commerce and web business in general are once again expected to accelerate spectacularly in 2016, making now an important time to revisit some of the year’s most critical statistics. Read more…

If you want to create content that resonates, then get to know your audience

What’s the best way for online businesses to create compelling content for audiences? It’s simply this: know your audience. If you know what your audience likes and what desires they have, then you’ll be able to produce copy that resonates. How do you get to know your audience? Well, you carry out research. Read more…

The future’s bright; the future’s online

The concept of the Thanksgiving sales may be an American phenomenon, but it is increasingly gaining traction on this side of the Atlantic too. As predicted by the analysts at Experian-IMRG, the weekend running from Thanksgiving and Black Friday through to Cyber Monday is expected to add to one of the busiest weekends of the year. What’s more Experian-IMRG has predicted that Cyber Monday could prove to be a record breaker for online shopping and E-commerce. So it looks like the future’s bright – the future’s online. Read more…