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Category Archives: Internet Marketing

Monitor Your Reputation Online, Increase your Profits.

Statistically, it is said that all it takes is three negative reviews can make up to 75% of consumers reconsider a purchasing decision. A report by B2B Magazine states that a single negative customer review on social media network can cost a business about 30 existing and prospective customers. Read more…

LinkedIn Blogs: 5 Dos & Don’ts

One thing we will be seeing more of in the future is LinkedIn blogs. the Influencer program actually launched in 2012, showcasing content from high fliers. But as it expands it will allow us all to offer career advice and industry news. Read more…

Website design tips: website speed can directly affect search engine ranking

What factors determine search engine ranking? Well, obviously Google places a great deal of store in the quality of the content on the website, and will look at factors like the text, its URL, the titles and headers amongst other things to determine ranking. Google also looks at the authenticity of the site, and will consider factors like reputation, the age of the domain name and the quality of the inbound links. So is that it? Are those the only factors Google takes into account? Well, you won’t be surprise to learn that the answer to that question is no. Google works in mysterious ways. In 2010 Google threw a curved ball into the ring when it announced that it would from that time onwards also take into account website speed when determining search engine rankings: in other words the speed at which readers could view a website’s content from the search results also started to have an impact. Read more…

5 Twitter Lessons to help you win at Marketing in this World Cup

Rounding out week 3 and entering the knockout stages, the battle for the trophy heats up, on the pitches in Brazil, on your TVs and on your second screens. With over 100 million of it’s users actively following the World Cup on Twitter, they have contributed to breaking records there. There were 16.4 million tweets related to the match between Brazil and Chile. That’s an astonishing 388, 985 tweets per minute, beating the 381, 600 messages per minute from the 2014 Super Bowl final. Read more…

Can good/ bad website design affect your search engine rankings?

Before we can begin to answer the question of whether good or bad website design can affect search engine ranking, here’s a question for you. What are your expectations for the website, and what are you ultimately hoping to achieve? If the answer is that you’re looking for a number 1 ranking on Google, then, unless you’re trading in a very exclusive niche market with little competition, the chances of that happening are unlikely. If however, you’re hoping your website will help to attract more visitors, make their visit a pleasant experience, encourage them to come back time and again and increase the total number of sales, then you’re thinking along the right sort of lines. Read more…

New study shows video will drive online traffic to record levels by 2018

We’re all aware of the growing popularity of video in online marketing, but few have really appreciated its true significance – until now that is. Video is the future of online marketing. That’s the bold claim made by Cisco. In a new study the hardware maker claims video will drive online traffic to zettabyte-high levels by 2018: that’s 1 billion terabytes in old money. Read more…

Why Email Marketing may be your new ”Money Spinner”

Email = Spam.

If that is the equation in your minds eye, I do not blame you. Many people associate email with spam, unsolicited junk and even harmful viruses. At some point, most of us have had to abandon an email address due to the sheer amount of spam it received. This is because of how easy it is to get access to massive databases of email addresses. Read more…

Social News – A Round Up

You don’t want to trawl through the web to discover every new development. So, we’ll serve it up for you on a blog plate right here. The world of social moves fast, so this week I thought it was a good idea to catch up on what’s going on in the social media world. Read more…

The BEST tools to get more out of your Social Marketing

Everyday, online marketing strategies and methods are developed that help small businesses drive targeted traffic and generate sales. Savvy businesses use a combination of content production, email marketing, SEO and social media marketing, to get high rankings and build engaged audiences. The combination of these channels delivers an insane ROI, but every platform has its unique quirks, language and preferred practices. Read more…

How will Panda 4.0 affect your business?

“To prevent sites with poor quality content from working their way into Google’s top search results.” Read more…