70% of Businesses Will Step Up Online Marketing Spending This Year

At the beginning of 2016, experts across the board were unanimous in their calls for smaller businesses to start taking digital marketing more seriously. It’s not that last year represented a quantum leap in digital marketing or online business in general. Instead, it was simply a case of it becoming more and more apparent that too many smaller businesses were allowing themselves to fall behind. But while the advice was heeded by many, it seems that 2017 is going to be an even bigger year for digital marketing spending. Continue reading…


How do search engines work?

Search engines often possess the kind of elusive charm reserved only for the subjects of mythical folklore. This can prove to be problematic for business owners, who need to have a basic understanding of how this sophisticated technology works, and how they can use it and manipulate it to the benefit of their business. In this article we’ll briefly explain how search engines work, and how you can use this knowledge to your advantage as a business owner. Continue reading…


Mobile-Friendly Copywriting Tips You Should Already Be Using

The subject of the importance of mobile-focus when it comes to web design and development has largely become cliché in its own right. We know it’s the new standard, we know it’s where the future lies and we know that those failing to deliver run the risk of falling behind. But at the same time, evidence suggests that an overwhelming number of businesses are still nowhere near up to scratch when it comes to mobile site content. Continue reading…


Pack your bags, we’re moving!

That’s right, we’ve moved. We are no longer located in Poynton but in fact Trinity House, Newby Road Industrial Estate Hazel Grove, Stockport, SK7 5DA. Our new office is just off the A6 and is the prime location for a firm such as our own. Continue reading…


How do websites work?

To know how your website fits in with your overall marketing strategy, first you need to have a basic appreciation for what it does, and how it works. Although it might seem simple to many, ignorance and misunderstanding cause lots of business owners run into problems with their online presence. In the latest in our ‘Beginner’s Guide to the Web’ series we explore the fundamentals of web design and development, and share some basic principles for success. Continue reading…


Now’s the Time to Get Your Web Business Ready for Christmas

Christmas. One single word that stirs sentiment of optimism and fear alike in the world of the online business. Depending on the way things pan out, the festive period can be a dream come true or nothing but a nightmare for the online retailer. And while it may seem as if we’re only just kissing goodbye to the autumn, the 2016 Christmas period really is quite literally on our doorsteps once again. Continue reading…