Now’s the Time to Get Your Web Business Ready for Christmas

Christmas. One single word that stirs sentiment of optimism and fear alike in the world of the online business. Depending on the way things pan out, the festive period can be a dream come true or nothing but a nightmare for the online retailer. And while it may seem as if we’re only just kissing goodbye to the autumn, the 2016 Christmas period really is quite literally on our doorsteps once again. Continue reading…


Four Ways the Internet of Things Will Transform Digital Marketing

There’s such an enormous array of new technological developments coming our way in the not too distant future that some are comparing the upcoming revolution to that of the rise of the Internet. In reality, this may be taking things a little too far, but there will certainly be a number of changes to the way we look at things and do things. One of the biggest technological revolutions on the horizon is that of the Internet of things. Despite the fact that the consumer public in general has so far proved somewhat reluctant to take up IoT gadgets and appliances, it is largely seen by those in the know as an inevitability.  It may not happen tomorrow, but the IoT will eventually take over our lives. Continue reading…


Successfully implementing a digital strategy

In the second instalment of our ‘Beginners’ Guide to the Web’ series, we take a look at the key components of a successful digital marketing campaign, and explain how having a clear appreciation for what you plan to do, how you want to do it and when is a key starting point for online success. Continue reading…


Why is digital marketing more important for businesses than ever before?

Even in a decade that so far has seen the internet transform our daily lives and revolutionise the way in which we communicate with one another, many businesses still underestimate the power of digital. As a consequence they miss out on reaching their full potential, cut out the majority of their target market, and risk falling behind (or into obscurity) at the hands of tech-savvy competitors. So how can companies new to online marketing claim their rightful share of their chosen market? Continue reading…


Google Removes ‘Mobile Friendly’ Label – What Does It Mean?

Consider this something of a warning – a public service announcement, if you will. Just in case it happens to pass you by, you may soon become aware of the fact that Google is no longer using its ‘Mobile Friendly’ label next to certain search results. For quite some time now, the powers that be have made it clear that while mobile-friendly websites will be applauded and rewarded, those to the contrary will be punished and chastised. Which begs the question – what exactly is Google doing getting rid of these badges of honour for mobile-friendly websites? Continue reading…


Five Upcoming Technologies That Will Revolutionise Digital Marketing

Consumer technology is of course the single biggest factor when it comes to determining the way businesses approach digital marketing. Which really just makes sense, given the way in which it is the devices and general lifestyle technology used by consumers that allow marketers to do what they do. Over the coming years, an array of new technologies are expected to step in and well and truly transform the way we look at digital marketing. They may be in relatively remedial stages right now, but given the way in which they have made such incredible progress over the past couple of years, they’ve pretty much carved out their respective futures in our lives. Continue reading…