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Category Archives: Internet Marketing

SEO That Pleases All Parties

It’s often said that you can’t please all of the people all of the time – something that rings true in most areas of life. But when it comes to your search engine optimisation strategies, it isn’t in fact impossible to please bots and humans at the same time. For too long now, firms have been focusing on abiding by the gospel according to Google, rather than focusing on what really matters – their target audience. Read more…

Simple strategies to improve organic website traffic

If your business is looking for a stronger presence on the internet, then you’re going to have to address the issue of search engine optimisation at some time or other. It’s all-too-easy to put it off and hope that things will sort themselves out without having to resort to employing one of a number of SEO strategies: but the simple truth is – they won’t. If you want to build a better presence on Google or other search engine results pages, then you’re going to have to grasp the nettle, and the sooner you get started; the sooner you’ll start to reap the benefits. Read more…

Scoring a Double Hit with Content Optimisation

Contrary to popular belief, SEO is far from dead. In fact, it’s actually more relevant than it’s ever been as if you haven’t noticed, pretty much everything you do online is in some way dependent on search engines. Read more…

The Three Most Common Areas in Which E-Commerce Businesses Struggle

While all e-commerce businesses will be inherently different, they also share a great many similarities. One example would be the common areas in which online stores struggle, which regardless of size, purpose or target audience tend to follow the very same lines. Read more…

A Few Things You Have To Know About Reputation Management

Contrary to popular belief, reputation management does not simply refer to addressing problems and fixing issues. Quite to the contrary in fact, it primarily refers to a process whereby brand reputation is proactively built and managed as a means by which to serve as the most powerful of all marketing tools for the business. Read more…

Could you communicate with clients online more effectively?

Many businesses spend inordinate amounts of money on marketing campaigns. On closer inspection, these companies have often misguidedly invested their money in communicative techniques or products which simply haven’t cut it when it comes to really speaking to their desired audience. Although it might sound tricky on the face of it, reaching consumers effectively takes some insider knowhow and a little careful consideration. So how could you communicate with clients more effectively online? Read more…

Sharing your business and getting noticed

In this blog we discuss why sharing your business online should be part of every business’ marketing strategy – and how you can implement a number of clever promotional techniques to see augmented visitor numbers, better engagement and quality conversions. Read more…

Email Marketing Predictions for the New Decade

It’s common to hear the world’s leading marketing gurus throwing out all manner of predictions as to what to expect over the coming year, or perhaps the 12 months to follow. Nevertheless, true proactivity and vision means being able to preempt and predict what’s likely to come much further down the line. Read more…

5 Steps to More Effective Local Marketing in 2016

We’re arriving at the end of 2015 and the Internet is packed with blog posts predicting the top trends of 2016. While everyone is looking for what’s hot and what’s coming next, we think it’ll be better to reflect on 2015. By looking back at (and analysing) the marketing trends of the past year, one can get a better grasp on what actually worked in 2015. Read more…

5 Ways to Optimize Your Email Marketing for 2016

Throughout 2015, email marketing continued to prove its worth as an excellent marketing medium. Already known as a fast and inexpensive way to generate leads, research by the McKinsey Group, further proved that email marketing is 40 times more effective at generating new customers than social media. Read more…