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Category Archives: Internet Marketing

Social Media Marketing Tips: What Not To Do

Is your social media marketing strategy failing you?

Are your business’ social media efforts failing to generate traffic and significantly boost sales? Well, if they are then you’re obviously doing something wrong. Millions of small and medium-sized businesses worldwide are using the likes of Facebook, Twitter and YouTube successfully to generate interest in their products and services and managing to connect with audiences who buy into their brand. If they can do, there’s absolutely no reason why you can’t too. All you need is a well-thought strategy and a little helpful advice. Read more…

3 quick tips for digital marketing on a budget

Fact: if you run a small business and want to reach the widest possible audience then at some stage or other you will have to embrace digital marketing. Read more…

To Blog Or Not To Blog: That Is The Question.

Should your business be blogging?

Well, only you can really answer that question. We can all make suggestions and give you advice about how your website can benefit by having a blog, but at the end of the day the choice is yours and yours alone. All we would say is that if you don’t blog you’ll be missing out. How can we be so sure? Well, because of other people’s experiences. For many successful businesses, having a blog is an essential component of their online strategy. The blog drives traffic to their websites, improves their SEO, helps them connect with new audiences and helps them to engage with their online community. Still, not convinced? Well, then consider these points: Read more…

9 steps to growing and nurturing your Email list

How is your first list coming along?

Implemented our tips and garnered some subscribers. Your next step is to send out 50 emails plugging your service in the next two days, right? Wrong! We want you to stay fresh in their minds, but not that fresh! All that will fetch you is a massive unsubscribe rate. You will only get a phenomenal unsubscribe rate, and be labelled spammer of the decade. Read more…

5 Steps to Building Your First Email List

Let’s face it.

It is getting harder to get seen. With all the direct and indirect competition out there, it’s costing small businesses more and more to get your message out there. Billboards, ads in the newspaper and on radio used to work wonders, but the ad spend attributed to traditional marketing in 2014, is up to 40% more than using inbound marketing via digital platforms.

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How planning your content marketing can increase your profits

With the rise of content marketing as one of the highest ROI forms of marketing available, it would be foolhardy not to take advantage of it’s reach. At Search and More, we fully advocate using content marketing, but does your content actually deliver value?

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Google to adopt HTTPS as a ranking signal on its search engine

How can your business secure the best possible ranking on Google’s search engine? Well, most SEO experts would tell you that you need to have the best possible backlinks and be able to provide quality information and content to your potential customers. Now you may wonder why that’s so important, when you can deliver great products and services at great prices. Why should you need to do more? Well, the answer is simply that it’s what Google demands, and it’s what Google’s algorithms are predicated around. If you want to rank highly on Google’s search engine rankings, then you need to toe the line. So is that it then? Is that all businesses need to do to rank higher on Google’s SERPs? Well, not any more we’re afraid. From now on your business will have to make sure its website is secure and is operating HTTPS encryption by default. Read more…

Who is Talking About You? – Monitor your online reputation

Do you know what the web is saying about you? Do you monitor where your brand is mentioned online? Negative comments and reviews are a sad, but prevalent part of being in business these days. Competitors, customers, prospects, even your own staff; everyone has an opinion and social media allows people to post their opinions in many places online. Read more…

What is responsive website design, and why does Google like it so much?

Have you ever heard of RWD? The chances are that you probably haven’t, yet you’ll have seen it in action in many cases when you trawl through Google’s search engine. So what is RWD? Well, responsive website design is the website design’s answer to dynamic navigation in the era that has seen an explosion in the use of smartphone and tablet devices. Why has the industry adopted RWD technology? Well, put simply, the industry realised that because more and more people were starting to view the internet on their smartphone and tablet devices it was imperative that the industry needed to create websites that worked across multiple platforms. Read more…

15 Email Marketing Hacks you Must Use Today

Pandas, Penguins, Payday Loan, another month, another Google update. This week, you hear social is the in-thing, no sooner than you implement the recommended strategies, Google devalues it. Next week, new tactic, and Google nukes it before you even have a chance to get up and running. Read more…