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Category Archives: Internet Marketing

Questions To Ask A Potential Online Marketing Partner

Looking to sign up with only the best online marketing partner?

Ask any potential provider the following questions and you really can’t go wrong: Read more…

Email Marketing: Still Punching Above Its Weight In The Digital Age

Email marketing is so last year.

That’s the view shared by many people these days. They see email marketing as a sort of dinosaur: an extinct business strategy in today’s glamorous world of social media and mobile marketing. But are they right in thinking that? Is email marketing really last year’s news? Has it passed its sell-by date? Well, not if the findings of the 2014 Econsultancy survey are correct. If true, it seems that email marketing is still very much alive and kicking. Read more…

SEO: How Back To Basics Brings Future Readiness

When SEO first emerged as a concept just a few short years ago, it was a simple and purely optional marketing tool you could take or leave as you wished.

Fast forward to 2015 and it’s nothing less than an intricate mine-laden labyrinth that’s confusing and confounding even for the best in the business. Just as soon as you start doing what you’re told is right, you’re then told it’s wrong. It’s a never ending battle most are all too familiar with. Read more…

Organic Search Generates 87% Of All User Clicks

If you run a relatively new online business and want to drive more targeted traffic to your website, what’s the best thing you can do? Well, you could go down the pay-per-click route. If you do this you will undoubtedly attract more traffic to your website. The only problem is it’s going to cost you money, and what’s more there’s no guarantee that any of those extra clicks will result in conversions. Read more…

What Trends Will Be Big In 2015?

In the world of search engine optimisation, time never stands still. SEO has had to evolve to stay relevant. Gone are the days of keyword-focused optimisation. Google’s algorithm changes saw to that one. The focus is now on optimisation for quality and social shares. But what of 2015? What sort of changes are SEO experts expecting in the next 12 months? Will there simply be more tinkering around the edges, or will there be more seismic shifts in best practices? Read more…

Top Content Marketing Tips For 2015

Time for a new marketing plan, right? Not necessarily. Read more…

‘Tis The Season To Extend Your Holiday Marketing Efforts

The end of the year is fast approaching; marketing budgets are being used up, products are, (hopefully) flying off shelves, Christmas presents are wrapped and out the door. But should Christmas Day signify the end of the holiday period? The months of preparing campaigns for your business, running them and collecting data are coming to an end. Read more…

Content Marketing Tips For Increased Holiday Profits

At this time in the year, you are either mentally shopping for office upgrades in the new year or unhappy at the sales your business missed by not having a solid marketing strategy in place. Over the past few weeks, Search and More has shown you how to craft emails that get readers to your offers and how to create social media campaigns that build real relationships. Read more…

How to Ramp Up Your Email Marketing For Holiday Profits Part 2

Of the 54 million emails sent everyday, how many of them are out there making money for you? Read more…

How to Ramp Up Your Email Marketing For Holiday Profits

Whether you sell physical goods or a service, the next three weeks are going to be some of the busiest you’ll have this year. The holiday shopping frenzy that includes Black Friday and Cyber Monday doesn’t end til well into January. Getting your products in front of prospects and buyers is your number one priority for this season. Read more…