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Category Archives: Internet Marketing

5 Steps to More Effective Local Marketing in 2016

We’re arriving at the end of 2015 and the Internet is packed with blog posts predicting the top trends of 2016. While everyone is looking for what’s hot and what’s coming next, we think it’ll be better to reflect on 2015. By looking back at (and analysing) the marketing trends of the past year, one can get a better grasp on what actually worked in 2015. Read more…

5 Ways to Optimize Your Email Marketing for 2016

Throughout 2015, email marketing continued to prove its worth as an excellent marketing medium. Already known as a fast and inexpensive way to generate leads, research by the McKinsey Group, further proved that email marketing is 40 times more effective at generating new customers than social media. Read more…

Video Marketing – Six Slipups to Steer (Very) Clear Of

Hard to believe as it may be, research shows that by the end of next year, almost three quarters (74%) of global web traffic will be in video form. It’s an absolutely mind-blowing statistic and one that clearly illustrates the power and potential of the video clip from a marketing perspective. Read more…

November’s Most Eye-Opening Digital Marketing Data

It’s been a rather interesting year on the whole for the web marketer. Growth and expansion in e-commerce and web business in general are once again expected to accelerate spectacularly in 2016, making now an important time to revisit some of the year’s most critical statistics. Read more…

If you want to create content that resonates, then get to know your audience

What’s the best way for online businesses to create compelling content for audiences? It’s simply this: know your audience. If you know what your audience likes and what desires they have, then you’ll be able to produce copy that resonates. How do you get to know your audience? Well, you carry out research. Read more…

The future’s bright; the future’s online

The concept of the Thanksgiving sales may be an American phenomenon, but it is increasingly gaining traction on this side of the Atlantic too. As predicted by the analysts at Experian-IMRG, the weekend running from Thanksgiving and Black Friday through to Cyber Monday is expected to add to one of the busiest weekends of the year. What’s more Experian-IMRG has predicted that Cyber Monday could prove to be a record breaker for online shopping and E-commerce. So it looks like the future’s bright – the future’s online. Read more…

10 E-Commerce Statistics You Simply Have to Know

The way in which e-commerce has grown and evolved over the past few years alone is truly remarkable. Even the most optimistic of observers didn’t see things progressing nearly as quickly as they in fact have – e-commerce to a large extent having already taken over as the new norm. Read more…

Mobile Site Vs Desktop – Do You Really Need Both?

One of the hottest topics in web marketing and indeed web business in general right now is that of when and if mobile will ultimately make desktop redundant. It’s the kind of thing that would have sounded completely ludicrous even just a couple of years ago, but there’s growing evidence to suggest that not only will mobile web traffic continue to dominate desktop over the years to come, but it will also leave little to no place for desktop whatsoever. Read more…

Common types of user – and how to engage them

Your users make your site – along with Google, they are the audience you want to impress and engage to secure success for your website and your business. So here are a few common types of user – and the reasons you need to know what makes them tick (and what turns them off). Read more…

8 reasons why your business should still be using email marketing

In the age of social media and SnapChat you’d probably be forgiven for thinking that email marketing is dead. Many may regard email marketing as old hat; others see it as a sort of digital dinosaur, but interestingly the majority of marketers still see email as the most valuable and cost- effective marketing channel going. So who’s right? Is email a dodo, or does it still serve a useful purpose in the age of social media? Read more…