The Power of Positive Imagery, Proven

It’s no secret that the right imagery really can transform a rather dull and boring website into something quite spectacular. Not only this, but quality imagery also has the potential to improve the way any given business is perceived in the eyes of its target audience. From engagement to reputation development and right through to improving conversion rates, the power of positive imagery knows no bounds. Continue reading…


Read, cut, re-read: great advice for mobile content writing

If you’re writing content for a desktop and mobile, can you get away with writing and using the same content? The short answer is no – you can’t. You can try it, but it’s guaranteed to fail. So does that mean you have to write two sets of content when you’re writing for an audience that browses on both desktop and mobile devices? Well, not necessarily; all it means is that you’ll have to write in a different way for mobile and you’ll definitely have to write more concisely. Continue reading…


Email Marketing – How to Avoid Getting Blacklisted

There’s nothing more undesirable than the thought that your concerted e-mail marketing efforts have led to nothing but you ending in the intended recipient’s blacklist. Nevertheless, while it seems that this is something that is in many cases inevitable, there are ways and means by which you can reduce the likelihood of being labelled spam. Continue reading…


Study Shows Another Huge Spike in Ad-Blocking Software Use

One thing is becoming abundantly clear – the industry is facing its greatest ever fight against ad-blocking software. With each and every passing year, more Internet users are turning to increasingly sophisticated software to block the kinds of ads that are generally considered a nuisance. Of course, the standard response with regard to the issue is that of making sure you as a business provide useful and generally better ads that consumers will not try to block. Suffice to say however, this isn’t exactly as easy as it sounds on paper and there’s no single silver bullet solution. Continue reading…


Why You Cannot Afford to Ignore Influencer Marketing

Right now, the average consumer is bombarded with more paid advertising materials that any other point in history. Which is why it’s hardly surprising that the vast majority of consumers are now also routinely ignoring pretty much every paid advertisement that comes their way. Not all of them, perhaps, but most. Continue reading…