Articles to help you make the most of your website by using internet marketing techniques that are proven to help drive traffic to your website
Category Archives: Internet Marketing
As webmasters, a spot in the top three positions, on page one of the SERPs is our goal. While many webmasters focus on building links, many forget the all important factor of User Experience, UX. User experience is how your visitors feel and interact with your site. If your site is a mass of mismatched text, jarring colours and Flash animation, even if you are at the top of the search results for your selected keyword, visitors will leave as soon as they land. Read more…
In recent months, we have seen a huge change in Digital/internet marketing it is a constantly moving industry. The constant evolution of trends is enough to drive you insane sometimes; you need to avoid web-based chaos. At Search and More, we are following the changes to ensure your needs are met through the changes. Many companies are opting to try and manage SEO change and website optimisation themselves, they are getting consumed with reading the wrong data and making judgement off the back of this. Read more…
First of all you need to ascertain what you aim to achieve? Don’t just go throwing up profiles here there and everywhere. The right social media is necessary for the right message. Are you wanting to share Images, videos, news? Read more…
Do you own a website? If you already do then you’ll undoubtedly know just how valuable website traffic is. It’s crucial to the success of any online business and ultimately determines whether your internet marketing business stands or falls. So the question is how does your business go about attracting these online visitors? What simple steps can it take to ensure that more traffic visits your website? Hopefully the following simple suggestions might help. Read more…
Website management is quite different to the normal idea of “management”.
WWW. Or the World Wide Web is a unique medium and management needs to be adapted. Read more…
What google looks for has changed, 4-5 years ago a link was a link irrelevant of where it came from. The more links that were built meant, the more popular you were, and you shot up the rankings. Read more…
Why is Google+ so important to SEO?
Google+ is a new social network; you may not have engaged with it yet, but it is the way to go to improve rankings and be recognised by Google. Google tried previously with media projects such as Buzz and Wave, but they didn’t take off. However, they have learned from mistakes and with very smart research and structure have succeeded to create a fascinating network.
Here at Search and More we are embracing SEO through Google+. It’s clean, instinctive easy to use and very trustworthy. You have the ability to create different circles and can post or share information accordingly between the circles of your choice. This clever as it gives you the choice to choose whom you do want to see (not whom you don’t e.g blocking someone).
We are familiar with seeing the thumb sign for Facebook like something, With Twitter we “tweet” With Google plus you will see the +1 button. This allows you to click and report back to google if you rank a site. Previous google has used other methods to rank a page, it used data,not direct human ratings; a + plus sign allows your users to like the site, the more likes, the more popular you are.
Other social networks like Facebook didn’t allow google to access its data to decipher what was happening in the social world. Now, Google+ can start to collect social data from its own social network collating these data with other Google products like Search, Gmail, Maps/Street Maps, Android (Mobile), AdWords, Reader, Adsense, Analytics and a host of other products – we can visualise how much Google actually knows about what we do on the web. Due to this it is fair to say Google’s ranking is rational and non- discriminatory.
So we see Google+ is vital, and get networking, another tip is reviews, the more reviews you write about others the more you become recognised and the more people you can get to review you the more your company becomes recognised!
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Is blogging still an indispensable marketing tool in a world that’s gone social media-crazy? / Re-enforce your social media postings with a targeted business blog
Is your business a firm advocate of social media posting? If so you’re probably wondering why you should even consider the idea of a business blog. After all what can you say in 500 words that can’t be said concisely in 140 characters? Well unsurprisingly, the answer is plenty. Platforms like Facebook and Twitter can be wonderful marketing tools when used in an appropriate context, but forget the more traditional sentiment of less being more: when it comes to getting your message across sometimes more is less. Ignore the doubters: blogging is unquestionably the most effective and complete way of building a brand’s online presence. Blogging lets a business engage fully with its audience, and gives it the opportunity to flesh-out the company message: what’s more it allows businesses to share their knowledge and wisdom in depth, and keep customers fully informed of all the latest developments and products.
Most businesses now appreciate the importance of establishing a company’s presence in the digital space, however, a surprising number of companies still place too great an emphasis on building an exciting website. Granted a functional and attractive website is vitally important for any business as it’s the gateway to the brand, but ask yourself this question: what then – what happens when the customer has found the brand? Well, the business then needs to engage with its audience in order to retain their interest. The best way to keep their attention is by blogging. Good blogs will tell the audience what your business does and why it does it better than anyone else, and most importantly of all, it will convey your passion and enthusiasm for your chosen field.
Blogs are a Godsend for information-hungry customers. They are a great resource for any customer who wants to learn more about your business. Websites, by and large, are formal and practical. Blogs on the other hand are generally more informal: they give companies the latitude to be as serious or as playful as they like. You get the chance to chat with your customers and share experiences: you can tell them all there is to know about you, and they can reciprocate. They can even give you advice and tips on what sort of products and services they’d like you to provide. You could almost call it real-time, consumer-driven product development. A blog not only invites people to spend some more time on your site, it also gives them a look into your company’s people, products and the things you think are important.
Businesses should never lose sight of the primary purpose of blogging, which is to provide meaningful, engaging and interesting content for people to consume. However, it’s also important to consider its other advantage too. Blogging will improve your website’s Search Engine Rankings. By creating relevant, brand-focused content and information about the services your business provides, search engines like Google will be more likely to hone in on the keywords that feature prominently on your site.
However, if you want to reap all the benefits of having a blog, it is essential to update your content regularly. Old content speaks volumes about you and your brand, and can send out the wrong message to both customers and search engines. It tells your customers you don’t care enough to put in the required work to update your content. The best content should always try to be topical and fresh to ensure that customers and other websites and blogs will link to your blog. All of which help your website’s SEO.
Blogs and social media
You may not appreciate it, but your business blogs and social media accounts are ideally suited. Social networks like Facebook, Twitter and Google+ are the perfect platforms to share your blog and get people talking about your brand. Because blogs are often not as prominent as a main business website, it’s up to the business to spread the word and get their content noticed. Regularly sharing of useful blog posts via the social media increases traffic to your blog and website, which ultimately provides greater exposure for your brand. Furthermore, the inherently viral nature of social media could help your posts spread through social networks, helping you to reach new audiences as well as connecting with your existing fans.