Category Archives: Internet Marketing

Search and More can help you marketing your new business or if your business is suffering in the recession.

Starting your business takes a lot of planning, time and effort, but for it to be successful people need to know about it? Today’s technology means Strategic internet marketing is imperative to get you known.

At Search and More we take a different approach to marketing a website on the web. Read more…

Internet marketing: not a lot of people know that

Most of us if we’re being totally honest can’t really say with any degree of certainty when internet marketing first started. Obviously its success depended on the computer, so we know rationally it has to have been a recent addition to the marketing mix, yet in some strange kind of way it seems like it’s been around for ever. Anyway, what do you know about internet marketing? What strange facts and figures are you aware of? Probably more than you think, and less than you should. So here are a few facts that you may not know about internet marketing, courtesy of mashable.com, Tech Republic, Advertising Today, mediabistro.com, bitrebels.com, onlineschools.org and OMGFacts. Read more…

Internet marketing: high quality content equals high quality website

Adding quality content to your website is the best thing you can do to boost your rankings on the search engine results pages. That should be emblazoned on the consciousness of every one who is either involved with or has a passing interest in internet marketing. It may be a cliché, but good content really is king, especially since the advent of the Panda update. High quality content is now crucial for online businesses. Google has set its stall out, and now values unique, fresh and relevant content above all else. It will favour sites with this sort of content and boost their rankings on its search engine. But therein lies the dilemma. What happens if you’ve got things to say or experiences to share, but you’re not good at expressing these? Alternatively what happens if you can write like Hemingway, but have little if anything to say? Well, good content is still within your grasp, you’ll just have to work at a little bit harder, but you’ll perfect the art in the end. Here’s how. Read more…

8 simple strategies to increase your local business profile

Is it easier for a small business to compete on a national or local stage? Well, it doesn’t really take too much thinking about to come up with the correct answer. Competing in a local market is much easier. Any business that has any sort of involvement with internet marketing will tell you that. If you don’t believe that, well, consider this scenario. If you sell books and advertise nationally, the likelihood is that the SERPs will be dominated by the likes of Amazon. If you sell books locally and list yourself as a book seller in Manchester, the chances are your search engine rankings will prove to be far more effective. So, it’s all about getting your business’ name out there in the public consciousness, and staking your claim as a leader in your local market. To achieve that you need to concentrate on the effectiveness your local marketing and improve your local SEO. Read more…

Are your social media marketing efforts delivering tangible results?

social media marketing may be popular, but how can you ever judge its true effectiveness? How many times have you heard that question? The chances are all-too frequently. Every internet marketing business appreciates the benefits that social media marketing can bring: they understand its accessibility, appreciate its sharing capability and value its ability to increase the awareness of brands. But after that they tend to struggle. Most businesses look for short-term results. It’s only when they can see these that they feel they are getting value for money and a tangible return on investment. Read more…

Internet marketing: use website statistics to better understand your customers

Have you ever wondered why when you’re throwing money at your website and trying every trick in the book to bring more visitors to your site, you still appear to be losing customers or failing to convert those visitors who do click on your link? Well, you certainly won’t be the first to face that situation, nor will you be the last. The problem for many internet marketing businesses is that they don’t really understand what works and what clearly doesn’t. So what’s the answer? Why are your leads not converting and why are your existing customers drifting away? Well, there could be a number of reasons, but the most likely scenario is that you’re failing to understand what your customer needs, and you’re not looking closely enough at your website statistics to determine what strategies are working and which aren’t. Read more…

Promote your brand and build online visibility with off-page optimisation

Anybody involved in internet marketing would naturally want to know what the easiest and most effective way of increasing online influence and building search engine rankings is. It’s human nature after all: we all want to be the best we can be. The problem is there’s no easy or straightforward answer to that conundrum. Unfortunately you’ll hear different arguments from different people. Some experts will advise you to throw your advertising money at pay-per-click marketing, whilst others will tell you that the only sure-fire way of building web presence is to concentrate on on-page optimisation strategies. Both of these can be effective, but they can also be costly and time-consuming. Fortunately there are other simpler ways of building web presence. The simplest of which is building online visibility through off-page optimisation. Adopting such strategies will help you build authority, promote your brand and increase your online presence. Here are 6 helpful tips to get the ball rolling. Read more…

Geo-targeting: smarter customer targeting for small businesses

Internet marketing is an ever-evolving process. Anyone who tells you differently is, at best, being disingenuous. internet marketing has changed significantly over the years and there is little evidence to suggest that this progression will slow down. The fundamental task of any marketer is to identify these changes and make sure that they incorporate them to benefit their businesses. Keywords were once the primary focus of marketers. However, whilst they are still important and can still play a crucial role in SEO, they are no longer quite the force they once were. What has changed online marketing is the explosion of mobile marketing through smartphone and tablet devices. Geo-marketing or geo-targeting through mobiles is the new growth area for small businesses, and that is the area business owners should be focusing their attentions on. Read more…

85 percent of users prefer accessing a brand through a mobile app rather than through a browser-based mobile site claims new study.

If you run a business and you want to connect with a greater number of customers more readily, what’s the best thing you can do? The perceived wisdom on this matter is to invest in a mobile business website. That makes perfect sense when you consider that mobile is the fastest growing sector of internet marketing, and now accounts for 10 percent of global internet usage worldwide. That figure, incidentally, has also doubled over the last 18 months, according to The Next Web. However, a newly-released study may force businesses to think again, or at least reassess their priorities. Read more…

Tesco takes on Amazon with the launch of 3 online entertainment stores

Tesco is gearing up for battle with U.S. online shopping giant, Amazon. It’s hard to believe but Tesco has fallen on hard times of late, and has lost some of its air of invincibility. So it’s rolled its sleeves up and is preparing to take on Amazon on its own terms with the launch of string of online entertainment stores with the ultimate intention of making Tesco the world’s biggest multi-channel retailer.

In order to achieve that the supermarket giant is preparing to launch two specialist ebook and music retail websites later Read more…