How to Supercharge Your Primary Landing Pages

Without effective landing pages, the rest of your website is effectively superfluous. These days, first impressions count for everything when it comes to online businesses and you cannot expect visitors to give you a second thought if they are not immediately won over. Nevertheless, research shows that comparatively few online business owners are giving their primary landing pages the comprehensive thought and attention they require – ultimately paying the price. Continue reading…


What’s the fuss with Google Plus?

When asked to list the main social networks, few people factor Google Plus highly amongst the likes of popular platforms Facebook, Twitter and Instagram. Despite this a recent survey suggested that 2.2 billion users possess an active Google account – with a fairly low percentage of businesses incorporating it into their daily posting schedule. But it should be an essential part of your digital marketing strategy – with numerous benefits for companies large and small wishing to raise their profile online and increase revenue obtained through their website and social media channels. Here’s why ignoring Google Plus could be costing you business – and how to use it effectively for maximum success online. Continue reading…


SEO That Pleases All Parties

It’s often said that you can’t please all of the people all of the time – something that rings true in most areas of life. But when it comes to your search engine optimisation strategies, it isn’t in fact impossible to please bots and humans at the same time. For too long now, firms have been focusing on abiding by the gospel according to Google, rather than focusing on what really matters – their target audience. Continue reading…


Simple strategies to improve organic website traffic

If your business is looking for a stronger presence on the internet, then you’re going to have to address the issue of search engine optimisation at some time or other. It’s all-too-easy to put it off and hope that things will sort themselves out without having to resort to employing one of a number of SEO strategies: but the simple truth is – they won’t. If you want to build a better presence on Google or other search engine results pages, then you’re going to have to grasp the nettle, and the sooner you get started; the sooner you’ll start to reap the benefits. Continue reading…