Study Shows Another Huge Spike in Ad-Blocking Software Use

One thing is becoming abundantly clear – the industry is facing its greatest ever fight against ad-blocking software. With each and every passing year, more Internet users are turning to increasingly sophisticated software to block the kinds of ads that are generally considered a nuisance. Of course, the standard response with regard to the issue is that of making sure you as a business provide useful and generally better ads that consumers will not try to block. Suffice to say however, this isn’t exactly as easy as it sounds on paper and there’s no single silver bullet solution. Continue reading…


Why You Cannot Afford to Ignore Influencer Marketing

Right now, the average consumer is bombarded with more paid advertising materials that any other point in history. Which is why it’s hardly surprising that the vast majority of consumers are now also routinely ignoring pretty much every paid advertisement that comes their way. Not all of them, perhaps, but most. Continue reading…


How to Supercharge Your Primary Landing Pages

Without effective landing pages, the rest of your website is effectively superfluous. These days, first impressions count for everything when it comes to online businesses and you cannot expect visitors to give you a second thought if they are not immediately won over. Nevertheless, research shows that comparatively few online business owners are giving their primary landing pages the comprehensive thought and attention they require – ultimately paying the price. Continue reading…


What’s the fuss with Google Plus?

When asked to list the main social networks, few people factor Google Plus highly amongst the likes of popular platforms Facebook, Twitter and Instagram. Despite this a recent survey suggested that 2.2 billion users possess an active Google account – with a fairly low percentage of businesses incorporating it into their daily posting schedule. But it should be an essential part of your digital marketing strategy – with numerous benefits for companies large and small wishing to raise their profile online and increase revenue obtained through their website and social media channels. Here’s why ignoring Google Plus could be costing you business – and how to use it effectively for maximum success online. Continue reading…