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Category Archives: Internet Marketing

How planning your content marketing can increase your profits

With the rise of content marketing as one of the highest ROI forms of marketing available, it would be foolhardy not to take advantage of it’s reach. At Search and More, we fully advocate using content marketing, but does your content actually deliver value? Read more…

Google to adopt HTTPS as a ranking signal on its search engine

How can your business secure the best possible ranking on Google’s search engine? Well, most SEO experts would tell you that you need to have the best possible backlinks and be able to provide quality information and content to your potential customers. Now you may wonder why that’s so important, when you can deliver great products and services at great prices. Why should you need to do more? Well, the answer is simply that it’s what Google demands, and it’s what Google’s algorithms are predicated around. If you want to rank highly on Google’s search engine rankings, then you need to toe the line. So is that it then? Is that all businesses need to do to rank higher on Google’s SERPs? Well, not any more we’re afraid. From now on your business will have to make sure its website is secure and is operating HTTPS encryption by default. Read more…

Who is Talking About You? – Monitor your online reputation

Do you know what the web is saying about you? Do you monitor where your brand is mentioned online? Negative comments and reviews are a sad, but prevalent part of being in business these days. Competitors, customers, prospects, even your own staff; everyone has an opinion and social media allows people to post their opinions in many places online. Read more…

What is responsive website design, and why does Google like it so much?

Have you ever heard of RWD? The chances are that you probably haven’t, yet you’ll have seen it in action in many cases when you trawl through Google’s search engine. So what is RWD? Well, responsive website design is the website design’s answer to dynamic navigation in the era that has seen an explosion in the use of smartphone and tablet devices. Why has the industry adopted RWD technology? Well, put simply, the industry realised that because more and more people were starting to view the internet on their smartphone and tablet devices it was imperative that the industry needed to create websites that worked across multiple platforms. Read more…

15 Email Marketing Hacks you Must Use Today

Pandas, Penguins, Payday Loan, another month, another Google update. This week, you hear social is the in-thing, no sooner than you implement the recommended strategies, Google devalues it. Next week, new tactic, and Google nukes it before you even have a chance to get up and running. Read more…

LinkedIn for Business – A Social Selling Formula

Is social selling the right way to sell on LinkedIn and other platforms?

You know it’s important as a business to embrace fast-track business growth. We’re all learning the science of social selling, but struggling with the fact there’s often no immediate outcome. Read more…

Monitor Your Reputation Online, Increase your Profits.

Statistically, it is said that all it takes is three negative reviews can make up to 75% of consumers reconsider a purchasing decision. A report by B2B Magazine states that a single negative customer review on social media network can cost a business about 30 existing and prospective customers. Read more…

LinkedIn Blogs: 5 Dos & Don’ts

One thing we will be seeing more of in the future is LinkedIn blogs. the Influencer program actually launched in 2012, showcasing content from high fliers. But as it expands it will allow us all to offer career advice and industry news. Read more…

Website design tips: website speed can directly affect search engine ranking

What factors determine search engine ranking? Well, obviously Google places a great deal of store in the quality of the content on the website, and will look at factors like the text, its URL, the titles and headers amongst other things to determine ranking. Google also looks at the authenticity of the site, and will consider factors like reputation, the age of the domain name and the quality of the inbound links. So is that it? Are those the only factors Google takes into account? Well, you won’t be surprise to learn that the answer to that question is no. Google works in mysterious ways. In 2010 Google threw a curved ball into the ring when it announced that it would from that time onwards also take into account website speed when determining search engine rankings: in other words the speed at which readers could view a website’s content from the search results also started to have an impact. Read more…

5 Twitter Lessons to help you win at Marketing in this World Cup

Rounding out week 3 and entering the knockout stages, the battle for the trophy heats up, on the pitches in Brazil, on your TVs and on your second screens. With over 100 million of it’s users actively following the World Cup on Twitter, they have contributed to breaking records there. There were 16.4 million tweets related to the match between Brazil and Chile. That’s an astonishing 388, 985 tweets per minute, beating the 381, 600 messages per minute from the 2014 Super Bowl final. Read more…