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Category Archives: Internet Marketing

Website design tips: website speed can directly affect search engine ranking

What factors determine search engine ranking? Well, obviously Google places a great deal of store in the quality of the content on the website, and will look at factors like the text, its URL, the titles and headers amongst other things to determine ranking. Google also looks at the authenticity of the site, and will consider factors like reputation, the age of the domain name and the quality of the inbound links. So is that it? Are those the only factors Google takes into account? Well, you won’t be surprise to learn that the answer to that question is no. Google works in mysterious ways. In 2010 Google threw a curved ball into the ring when it announced that it would from that time onwards also take into account website speed when determining search engine rankings: in other words the speed at which readers could view a website’s content from the search results also started to have an impact.

Unfortunately Google didn’t really clarify what ‘site speed’ meant, and left the definition rather vague. It did, however, muddy the waters further when Matt Cutts announced later that same year that ‘slow-performing mobile sites’ would from that time onwards be penalised in search engine results. The reason for this change of emphasis is that Google raison d’être is providing an intuitive service and the best possible user experience. Google believed that a poorly performing website gave a poor user experience, and that’s sites found guilty of that do not justify promotion in search engines.

So how do we stand now? Well, websites will need to satisfy all of Google’s requirements, however vague they might be. To do that effectively websites will have to be well-designed and intuitive. What counts as good website design? Well, you won’t be surprised to learn that Google doesn’t prove the answers to that. Research would, however, seem to suggest that page load times, time to first bite (TTFB), page size and total image content are important factors, and these are all affected by the design of the website and its overall performance.

A study by data scientists at Moz, working in conjunction with colleagues at Zoompf, found that TTFB is probably the most reasonable metric by which to judge the overall performance of any website, and that is, as we said previously, all down to good website design. How can you measure TTFB? Well, the research identified 3 important factors that should be taken into account:

  • the network latency between a network visitor and the server
  • how heavily loaded the webserver is, and
  • how quickly the website’s back end can generate the content.

The research’s overall conclusion was that good website design can improve search engine ranking performance. Good website design can improve back-end infrastructure performance and that can give websites a competitive edge in search engines rankings. How can you improve back-end infrastructure? Well, a good website designer can lower network latency by utilising Content Distributions Networks (CDNs. CDNs will allow users to view content regardless of their geographical location faster

So is that the key then- simply a more effective back-end infrastructure performance? Well, yes and no. What websites should never lose sight of is that Google’s mantra remains that content is king. Without quality content websites will never rank highly on search engines, regardless of fast they deliver information to users. Fast websites that deliver quality content and a satisfying user experience generate more visitors. What’s more these visitors stay for longer, generally go on to buy products and services and are happy to share their experience with others and link to the site. All these factors affect search engine ranking.

If you are experiencing issues with website performance, or would like to improve your search engine rankings, then speak to the website designers at Search and More. We can redesign your website and help to optimise your website’s front-end and back-end performance. For further information call Search and More on 0161 669 5544.

5 Twitter Lessons to help you win at Marketing in this World Cup

Rounding out week 3 and entering the knockout stages, the battle for the trophy heats up, on the pitches in Brazil, on your TVs and on your second screens. With over 100 million of it’s users actively following the World Cup on Twitter, they have contributed to breaking records there. There were 16.4 million tweets related to the match between Brazil and Chile. That’s an astonishing 388, 985 tweets per minute, beating the 381, 600 messages per minute from the 2014 Super Bowl final. Read more…

Can good/ bad website design affect your search engine rankings?

Before we can begin to answer the question of whether good or bad website design can affect search engine ranking, here’s a question for you. What are your expectations for the website, and what are you ultimately hoping to achieve? If the answer is that you’re looking for a number 1 ranking on Google, then, unless you’re trading in a very exclusive niche market with little competition, the chances of that happening are unlikely. If however, you’re hoping your website will help to attract more visitors, make their visit a pleasant experience, encourage them to come back time and again and increase the total number of sales, then you’re thinking along the right sort of lines. Read more…

New study shows video will drive online traffic to record levels by 2018

We’re all aware of the growing popularity of video in online marketing, but few have really appreciated its true significance – until now that is. Video is the future of online marketing. That’s the bold claim made by Cisco. In a new study the hardware maker claims video will drive online traffic to zettabyte-high levels by 2018: that’s 1 billion terabytes in old money. Read more…

Why Email Marketing may be your new ”Money Spinner”

Email = Spam.

If that is the equation in your minds eye, I do not blame you. Many people associate email with spam, unsolicited junk and even harmful viruses. At some point, most of us have had to abandon an email address due to the sheer amount of spam it received. This is because of how easy it is to get access to massive databases of email addresses. Read more…

Social News – A Round Up

You don’t want to trawl through the web to discover every new development. So, we’ll serve it up for you on a blog plate right here. The world of social moves fast, so this week I thought it was a good idea to catch up on what’s going on in the social media world. Read more…

The BEST tools to get more out of your Social Marketing

Everyday, online marketing strategies and methods are developed that help small businesses drive targeted traffic and generate sales. Savvy businesses use a combination of content production, email marketing, SEO and social media marketing, to get high rankings and build engaged audiences. The combination of these channels delivers an insane ROI, but every platform has its unique quirks, language and preferred practices. Read more…

How will Panda 4.0 affect your business?

“To prevent sites with poor quality content from working their way into Google’s top search results.” Read more…

Googles’ 200+ Algorithm Updates per year shouldn’t matter to you. Here is why. Part 2

Moving Forward.. Read more…

You don’t have to prod and ‘poke’ influencers to get attention on social media platforms

Do you remember the days of ‘poking’ on Facebook? Did you ever try using the feature to draw attention to yourself or your business? The chances are you probably gave it a try on at least one occasion. In all likelihood it probably didn’t get you very far. Fortunately the days of ‘poking’ on social networks are no longer fashionable, but the difficulties of publicising and marketing a business on social media platforms still remain. Read more…