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Category Archives: Internet Marketing

5 Twitter Lessons to help you win at Marketing in this World Cup

Rounding out week 3 and entering the knockout stages, the battle for the trophy heats up, on the pitches in Brazil, on your TVs and on your second screens. With over 100 million of it’s users actively following the World Cup on Twitter, they have contributed to breaking records there. There were 16.4 million tweets related to the match between Brazil and Chile. That’s an astonishing 388, 985 tweets per minute, beating the 381, 600 messages per minute from the 2014 Super Bowl final. Read more…

Can good/ bad website design affect your search engine rankings?

Before we can begin to answer the question of whether good or bad website design can affect search engine ranking, here’s a question for you. What are your expectations for the website, and what are you ultimately hoping to achieve? If the answer is that you’re looking for a number 1 ranking on Google, then, unless you’re trading in a very exclusive niche market with little competition, the chances of that happening are unlikely. If however, you’re hoping your website will help to attract more visitors, make their visit a pleasant experience, encourage them to come back time and again and increase the total number of sales, then you’re thinking along the right sort of lines. Read more…

New study shows video will drive online traffic to record levels by 2018

We’re all aware of the growing popularity of video in online marketing, but few have really appreciated its true significance – until now that is. Video is the future of online marketing. That’s the bold claim made by Cisco. In a new study the hardware maker claims video will drive online traffic to zettabyte-high levels by 2018: that’s 1 billion terabytes in old money. Read more…

Why Email Marketing may be your new ”Money Spinner”

Email = Spam.

If that is the equation in your minds eye, I do not blame you. Many people associate email with spam, unsolicited junk and even harmful viruses. At some point, most of us have had to abandon an email address due to the sheer amount of spam it received. This is because of how easy it is to get access to massive databases of email addresses. Read more…

Social News – A Round Up

You don’t want to trawl through the web to discover every new development. So, we’ll serve it up for you on a blog plate right here. The world of social moves fast, so this week I thought it was a good idea to catch up on what’s going on in the social media world. Read more…

The BEST tools to get more out of your Social Marketing

Everyday, online marketing strategies and methods are developed that help small businesses drive targeted traffic and generate sales. Savvy businesses use a combination of content production, email marketing, SEO and social media marketing, to get high rankings and build engaged audiences. The combination of these channels delivers an insane ROI, but every platform has its unique quirks, language and preferred practices. Read more…

How will Panda 4.0 affect your business?

“To prevent sites with poor quality content from working their way into Google’s top search results.” Read more…

Googles’ 200+ Algorithm Updates per year shouldn’t matter to you. Here is why. Part 2

Moving Forward.. Read more…

You don’t have to prod and ‘poke’ influencers to get attention on social media platforms

Do you remember the days of ‘poking’ on Facebook? Did you ever try using the feature to draw attention to yourself or your business? The chances are you probably gave it a try on at least one occasion. In all likelihood it probably didn’t get you very far. Fortunately the days of ‘poking’ on social networks are no longer fashionable, but the difficulties of publicising and marketing a business on social media platforms still remain. Read more…

Googles’ 200+ Algorithm Updates per year shouldn’t matter to you. Here is why.

Another week and your ‘web guy’ just can’t seem to explain the steady drop in rankings for your target keywords. He promised to improve rankings a week ago, but you seem to have lost even more top spots. Read more…