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Owned by Google, YouTube has had huge growth in video sharing and video blogging over the last few years. YouTube can be useful for engaging customers and for advertising, especially if you can send your video viral!

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Category Archives: YouTube

YouTube Marketing: Viral Appeal Or Marginal Gains? (Part 2)

So you know what the video marketing game’s all about now and you’ve decided to add this to your existing internet marketing repertoire. You know your niche market and you’ve got a reasonably good idea what sort of YouTube strategy would work for your business. But the question is what do you do next? What else can your small business do to ensure that it makes the most of its online exposure? Well, it’s quite simple really. What you should be doing with YouTube is testing the market, paying for the occasional advertisement and tracking that the content you’re sharing is actually working for you. Read more…

YouTube Marketing: Viral Appeal Or Marginal Gains? (Part 1)

Need help promoting your small business? Got an idea or concept which you think your followers might find interesting? Then have you ever considered the idea of video marketing through platforms like YouTube? Most people, rightly or wrongly, have a jaundiced view about YouTube. Many consider it to be nothing other than a gimmick where you can watch videos of cats doing improbable things: others view it as a bit of a freak show where users indulge their occasionally twisted fantasies. Read more…

Could The YouTube Phenomenon Benefit Your Business?

Most business will have looked with envy at some of the adverts that made it big on video marketing channels like YouTube. You only need to think about the Old Spice guy for proof of that. You design a video, post it on a video sharing site, and hey presto it goes viral. Thousands of people watch the advert or are invited to watch it by friends, and the company or brand responsible for the advert is talked about for days on end. However, in spite of the popularity of the medium the question most small businesses will probably be asking is what in it for my business? How will my company benefit? Does getting thousands of online views translate into thousands of subsequent sales, or is it all just a bit of fun? Read more…

How To Use YouTube To Help Your Small Business Grow? – Part 2

So you’ve decided to dip your toe into the video marketing game and add another string to your internet marketing strategy. You’ve watched hours of YouTube videos and got a handle on what seems to work and what doesn’t. You’ve targeted your niche market and managed your expectations. What next? What else can your small business do to ensure that it makes the most of its online exposure? Well, it’s quite simple really. What you should be doing is testing the market, paying for the occasional advertisement and tracking that the content you’re sharing is actually working for you. See, it’s not that difficult is it?

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How To Use YouTube To Help Your Small Business Grow? – Part 1

If any one mentions the social media or social media marketing to a small business, what’s the first thing that will spring to mind? The answer’s probably Facebook or Twitter. It’s quite a reasonable answer to give when you consider that these two social media behemoths are massive and attract a worldwide audience. What SMBs probably don’t realise is that they aren’t the biggest social media sites. That honour goes to YouTube, the biggest and most popular video marketing platform on the planet. People have very strong opinions about the platform: some see it as merely a social channel for entertainment and frivolity, others as an irrelevance in pure business terms. Well, they’re both wrong. Yes YouTube has its share of singing dog videos and piano playing cats, but it also has a serious business application, even for the smaller business. If used correctly and targeted at the right audience, YouTube video marketing can turn video views into pounds. So, how do SMBs achieve this? Read more…

Tips That Can Help YouTube Work For Your Business

Many internet marketers have long appreciated YouTube and have realised that the medium could be a useful and valuable marketing tool. These companies have already adapted their seo strategies to accommodate this. Other marketers, however, have been a little slower on the uptake, or have argued that they see no purpose for this video-streaming platform in their marketing mix. This is, at best, short-sighted. You Tube can be an incredibly valuable marketing tool for most businesses and brands. It’s already able to influence search engines and is capable of increasing rankings on these pages. Read more…

Can Video Advertising Give Your Business That Extra Competitive Edge?

If you’ve never heard of YouTube, then you must’ve been locked away in a very dark place indeed for the last couple of years. YouTube is the premier video-sharing network on the internet. To say it’s big is probably something of an understatement: 35 hours worth of video are currently uploaded worldwide every 60 seconds. Now imagine that in real and more measurable terms – according to internet analysts, Memeburn, YouTube has more content uploaded in 60 days than the three major U.S TV networks can create in 60 years. Now that might all sound great, but what does it mean to business? How and why can uploaded video material make any difference to the success or otherwise of your business? Well, hopefully by the end of the article you might understand. Read more…

YouTube Helps Google Top The 1 Billion Mark

We’re all aware that Google’s had its problems of late, losing some ground to competition from both Microsoft/Bing and Facebook, as well as facing the indignity of various FTC anti-trust investigations. However, in spite of these set backs, Google just seems to keep bouncing back, through either clever acquisitions or innovative initiatives. So it shouldn’t come as too much of a surprise to learn that Google has finally managed to break the 1 billion unique internet views mark in May this year, making it the clear market leader in the world of search engines. So how’s it done it? Read more…

Using YouTube To Build Your Brand

It doesn’t really matter whether you love or hate the social media; there are two facts that are incontrovertible. Social media is here to stay, and it’s starting to play an increasingly important role in both our personal and business lives. I accept that not everyone will be cheering at this news, but you can’t please all the people all of the time. Read more…