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Search Engine Optimisation
Tips to make your business blogs more effective?
Does your content resonate with your customers? Are you able to engage your readers and keep them interested in what you have to say? If the answer to either of those questions is yes, then you probably won’t need any help: if the answer is no, then maybe the following tips might prove to be useful. Many people believe creating quality content is easy: they mistakenly assume that if you’re an expert in a particular field all that’s necessary is to pass on this message to customers and the job’s done. Sadly it isn’t that simple. It’s often not the message that’s important: it’s how that message is imparted. Blogging and article writing is a craft, and like every other craft it needs to be worked on and honed. The more you practice, the better you’ll get; and the better you get, the more you’ll resonate with your audience. Here are a few tips to help you make your content more focused.
Share your expertise
If you’re an expert in your field, what you want to do is share your knowledge and passion with others. You might understand your subject, but the point is you have to write in a way that will help your readers understand the subject too. The best, and arguably easiest, way of achieving this is by providing helpful and useful information. Why not try providing a collection of top tips, how-to-guides, or even simple lists of useful information. Any one of these will be useful and helpful for readers. They’ll give your audience the information they require and help to build in-bound links at the same time.
Lists are also useful for breaking up the body text. Long articles might be excellently written, but they can sometimes be overwhelming. Nothing puts readers off more than a long and intimidating essay: all they see is a mass of text. So try to break this up, and punctuate it with bullet points and subheadings. These will help to make the information easier to read and, more importantly, they will make it easier for the search engines to index.
Don’t venture into uncharted territory
It can be tempting to try and cover too broad a range of topics in the hope of getting more inbound links, but you can run the risk of spreading yourself too thinly, and that ultimately dilutes the message you’re trying to get across. What readers want is knowledge and authority, and that authority comes from having a clear speciality and in-depth knowledge of a particular field. If you stick to your speciality and concentrate on a central theme then you’ll be able to build your readership. It doesn’t really matter how you share this knowledge or how often you share it: what matters is that you do it consistently. This will show your readers that you’re building a library of content, and not just trying your hand at a bit of everything.
Stick with your speciality but don’t be afraid of taking risks
Courting controversy can be dangerous. We’ve all seen examples where people have gone out of a limb and said something deliberately provocative. We’ve seen countless examples where such an approach has backfired spectacularly. But, never the less, don’t be afraid to express an opinion in your blog, even if the sentiment isn’t necessarily in keeping with the mainstream. Opinions can add something new to webpages and give articles vitality. Blogging isn’t journalism, so you don’t have to be entirely objective. If you’ve got an opinion and believe you’re capable of arguing your case, then go for it. This can lead to more people linking to your content and joining in the debate in your comments section. Just be careful you don’t deliberately provoke or jump into areas where you have no real knowledge or grasp of the subject.