Social Media Trends 2019
We are unbelievably influenced on social media and at such a rapid speed. As a result, predicting trends for a full year can be quite difficult. However, there are certain…
Users react badly to “not secure” websites: here’s how to avoid the backlash
Web users are put off by the “not secure” message on website URLs, according to a UK survey by agency John Cabot. This flag affects both user behaviour and perceptions…
Focusing on your Audience to create a Content Strategy for Conversions
Content is essential for search engine discovery and page ranking. However, this means nothing if you receive no conversions. Before putting a content marketing campaign together, you must ensure you…
Treating Facebook like a Local Search Engine
When Facebook created Graph Search in 2013, it was only a matter of time before it had a huge effect in the world of search engines. However, in terms of…
Top Link Building Mistakes to Avoid
Internal link building can do wonders for your website, but too often do we see linking mistakes that can damage your success rate. This week, we’re discussing the top link…
SEO and front-end Developers: A Match made in Heaven
SEO and web development are usually seen as incompatible as iOS and Android devices. Though both have similar goals to one another, their approaches greatly differ. However, progress in technology…
The Guide to Outsourcing SEO
There are simply far too many bad SEO companies out there who will make you unrealistic promises and use weird methods that will do more harm than good. This was…
Understanding Zero-Click Search
When people search for things such as currency conversions, time zones, work definitions and “how to x”, no one is clicking through. This is due to new SERP features such…
3 Google Ads Tips for Small Businesses
In many cases, small companies find themselves struggling to be seen in such competitive markets dominated by big names. Cost per click is one of the biggest obstacles faced by…
SEO Changes to look out for in 2019
Each time we move into a new year, we use it as a time to welcome changes and developments in our lives. As a business owner, it’s important to be…
Web Design Trends: Make your Website Stand Out in 2019
Website design is consistently growing and evolving. When it comes to the design of your own website, it is rather important to keep an eye on the current trends to…
