Build a Great Local Search Strategy
Posted on Internet Marketing
Not enough businesses are taking local search seriously. The rise of mobile search as made this concept even more important. In a recent study by Google, 88 per cent of…
Is your SEO ready for Christmas?
Posted on Internet Marketing
So, November is underway, and you have come to realise that your SEO is not in shape for the festive season. This could be down to the fact that you…
Create Content to Bring Traffic to your Website
Posted on Internet Marketing
According to senior SEO manager at Sapient Razorfish, Ali Brenner, link-worthy content is essential for any website to succeed. It all starts with learning about what people are doing when…
How Ignoring SEO could affect your Bottom Line
Posted on SEO Tips
You may be able to run a business without SEO. However, doing so exposes you to risks, leaving money on the table. Anyone who has tried to make a case…
Project Dragonfly: Google’s Intentions for China’s Search Market
Posted on Internet Marketing
While China’s search market is dominated by Baidu, it is currently under threat by mobile-only disruptors such as Shenma. Shenma’s growth continues to accelerate since it’s launch in 2014. However,…
Website Redesign Mistakes that Destroy SEO
Posted on Internet Marketing
Redesigning your website is an essential part of keeping your marketing up to date. This is because technology, trends and user expectations change over time. If you want to stay…
Welcome to Ecosia
Posted on Internet Marketing
If you were to do a quick search of alternative search engines to Google, you may find yourself drawn towards one in particular. Ecosia is a popular alternative choice for…
Google’s Latest Change has Search Marketers Rethinking Keyword Match Types
Posted on Internet Marketing
Google is once again degrading the original intent of the exact keyword match to include “same meaning” close variants. The response from marketers is widely varied….
Why AI Writers Cannot Defeat Human Content Creators
Posted on Internet Marketing
Want to hear something scary? In 10 years, AI-generated content is likely to become the norm. In 20 years, we may be overrun by robot content creators! So, should all…
SEO Trends: Friend or Foe?
Posted on Internet Marketing
If you, like many, find yourself blindly following SEO trends, it’s likely your budget is being wasted. SEO can have a strong influence on business success. However, it can be…
Potential Ranking Factors to Consider
Posted on Internet Marketing
Google has come a long way since we were introduced to it in 1998. As time has passed and the search engine developed, so has the SEO industry. During this…
E-commerce Content Marketing Planning
Posted on Internet Marketing
With so many e-commerce companies competing against one another to be number one in Google search, there is much more to it than selling products and services. You are now…
