How Ignoring SEO could affect your Bottom Line
Posted on SEO Tips
You may be able to run a business without SEO. However, doing so exposes you to risks, leaving money on the table. Anyone who has tried to make a case…
Project Dragonfly: Google’s Intentions for China’s Search Market
Posted on Internet Marketing
While China’s search market is dominated by Baidu, it is currently under threat by mobile-only disruptors such as Shenma. Shenma’s growth continues to accelerate since it’s launch in 2014. However,…
Website Redesign Mistakes that Destroy SEO
Posted on Internet Marketing
Redesigning your website is an essential part of keeping your marketing up to date. This is because technology, trends and user expectations change over time. If you want to stay…
Welcome to Ecosia
Posted on Internet Marketing
If you were to do a quick search of alternative search engines to Google, you may find yourself drawn towards one in particular. Ecosia is a popular alternative choice for…
Google’s Latest Change has Search Marketers Rethinking Keyword Match Types
Posted on Internet Marketing
Google is once again degrading the original intent of the exact keyword match to include “same meaning” close variants. The response from marketers is widely varied….
Why AI Writers Cannot Defeat Human Content Creators
Posted on Internet Marketing
Want to hear something scary? In 10 years, AI-generated content is likely to become the norm. In 20 years, we may be overrun by robot content creators! So, should all…
SEO Trends: Friend or Foe?
Posted on Internet Marketing
If you, like many, find yourself blindly following SEO trends, it’s likely your budget is being wasted. SEO can have a strong influence on business success. However, it can be…
Potential Ranking Factors to Consider
Posted on Internet Marketing
Google has come a long way since we were introduced to it in 1998. As time has passed and the search engine developed, so has the SEO industry. During this…
E-commerce Content Marketing Planning
Posted on Internet Marketing
With so many e-commerce companies competing against one another to be number one in Google search, there is much more to it than selling products and services. You are now…
Ranking First for SEO Success
Posted on Internet Marketing
When you begin your SEO journey, one of the most important goals for businesses is to rank first in search results. It is viewed as SEO success and many experts…
Facebook Challenges Google in Local Search
Posted on Internet Marketing
Facebook has updated their app to benefit small local businesses. The changes that have been made have made it easier for potential customers to find and engage with businesses that…
SEO and Social Media: A Match made in Heaven?
Posted on Internet Marketing
In the past, it has been unclear whether SEO and social media go hand-in-hand. On the one hand, Google has stated that social media pages are indexed just like other…
