Why is duplicate content bad for business?
Posted on Content Writing
On the long to-do lists of business owners looking to secure a fresh presence online, the written content to be used on their websites is almost never given priority. Often,…
7 Tips for Effective Email Marketing
Posted on Content Writing
Email marketing is a fantastic, simple and efficient way for you to keep in touch with your clients and customers. You can keep them up to date with the latest…
Which type of content will deliver longer-term benefits
Posted on Content Writing
What’s the best type of content to post on a business website? Topical news, or more generic information-based blogs? Well, the answer depends on what you want to achieve and…
The Three Core Components of Effective Storytelling
Posted on Content Writing
In the real world, not a great deal gets done in the average minute. In the online world, 1 minute is no less than a spectacular amount of time. Each…
Content: you don’t have to reinvent the wheel to be successful
Posted on Content Writing
If you’re struggling for new content for your business blog, do you really need to get stressed and tetchy when the inspiration just doesn’t come to you? The simple answer…
Creation Vs Collation: The Power of Unique Copy
Posted on Content Writing
When it comes to website design and development, anyone can harness quality content from elsewhere and publish it as their own. Which is, for the most part, exactly what most…
6 pointers for producing more compelling content
Posted on Content Writing
How can you make sure your blog stands out from the other 2 million or so that are posted online every day? The answer is to produce strong and compelling…
What Message Is the Content on Your Website Sending?
Posted on Content Writing
To overlook the importance of web content in this day and age is tantamount to website suicide. Now more than ever, consumers at all levels are judging everything that matters…
5 tips for better business blogs
Posted on Content Writing
Are business blogs really worth the bother? The simple answer to that question is yes – definitely. Why? Well, blogging is good for business: it’s one of the most-effective marketing…
Creative Blog Post Types to Refresh Your Output
Posted on Content Writing
One thing that rings true for every website across the board is that when customers pay you a visit, they want variety. Something unique. Something that hasn’t been done to…
Why It Is Important to Regularly Update the Content on Your Website
Posted on Content Writing
Contrary to popular belief, even the very best website content doesn’t hold onto its value forever. Quite to the contrary in fact, as now more than ever it’s of critical…
Why A Website Blog Is Important
Posted on Content Writing
Speak to most leading web developers these days and they’ll tell you blogging isn’t important…it’s mandatory. Traditionally, a website blog has been seen as a supplementary business asset, used primarily…