Why is duplicate content bad for business?

On the long to-do lists of business owners looking to secure a fresh presence online, the written content to be used on their websites is almost never given priority. Often, copy is an afterthought – written by staff or lifted from other similar sites. Yet as Google continuously clamps down on what is known as ‘duplicate content’, we explain why it’s never been more important to ensure that the words you share with your audience are original. Continue reading…


7 Tips for Effective Email Marketing

Email marketing is a fantastic, simple and efficient way for you to keep in touch with your clients and customers. You can keep them up to date with the latest innovations, target specific customers with offers or campaigns that will benefit them, and build a relationship of trust and loyalty.

On top of that, email is flexible. It can be planned so that your customers receive your message at a specific time and that message is delivered directly to a space they visit every day, many times a day – the inbox! Continue reading…


Which type of content will deliver longer-term benefits

What’s the best type of content to post on a business website? Topical news, or more generic information-based blogs? Well, the answer depends on what you want to achieve and where you intend to post your content. If your business is looking for instant impact, then topical news posts will definitely cut the mustard on platforms like Facebook and Twitter. However, if your business is looking to build trust and engage with its audience over the longer term, then information-based blogs are a better bet. Continue reading…


The Three Core Components of Effective Storytelling

In the real world, not a great deal gets done in the average minute. In the online world, 1 minute is no less than a spectacular amount of time. Each and every minute, the various search engines process more than four million queries.  During this same 60 seconds, Facebook users share more than three million pieces of content and 205 million emails are sent worldwide.  More than 55,000 new photos appear on Instagram, YouTube welcomes another 400 hours of video and close to 1,500 new blog posts are published. Continue reading…


Creation Vs Collation: The Power of Unique Copy

When it comes to website design and development, anyone can harness quality content from elsewhere and publish it as their own. Which is, for the most part, exactly what most people do. From news stories to interesting articles to images to videos and so on, you have to ask yourself: how much of the stuff did you actually create from scratch, all on your own? Continue reading…


6 pointers for producing more compelling content

How can you make sure your blog stands out from the other 2 million or so that are posted online every day? The answer is to produce strong and compelling content. How do you do that? Well, that’s the $64,000 question. The fact is if you want to produce the best blog, then your content will need a purpose: whether that’s to connect, engage, entertain or inform. But even when your writing does have a purpose, there’s still the tricky question of how you make your content notable and noticeable. Well, hopefully the following 6 pointers may help you create the kind of content that others envy. Continue reading…