The Three Core Components of Effective Storytelling

In the real world, not a great deal gets done in the average minute. In the online world, 1 minute is no less than a spectacular amount of time. Each and every minute, the various search engines process more than four million queries.  During this same 60 seconds, Facebook users share more than three million pieces of content and 205 million emails are sent worldwide.  More than 55,000 new photos appear on Instagram, YouTube welcomes another 400 hours of video and close to 1,500 new blog posts are published. Continue reading…


Creation Vs Collation: The Power of Unique Copy

When it comes to website design and development, anyone can harness quality content from elsewhere and publish it as their own. Which is, for the most part, exactly what most people do. From news stories to interesting articles to images to videos and so on, you have to ask yourself: how much of the stuff did you actually create from scratch, all on your own? Continue reading…


6 pointers for producing more compelling content

How can you make sure your blog stands out from the other 2 million or so that are posted online every day? The answer is to produce strong and compelling content. How do you do that? Well, that’s the $64,000 question. The fact is if you want to produce the best blog, then your content will need a purpose: whether that’s to connect, engage, entertain or inform. But even when your writing does have a purpose, there’s still the tricky question of how you make your content notable and noticeable. Well, hopefully the following 6 pointers may help you create the kind of content that others envy. Continue reading…


What Message Is the Content on Your Website Sending?

To overlook the importance of web content in this day and age is tantamount to website suicide. Now more than ever, consumers at all levels are judging everything that matters about any given business by the immediate impression their site’s content delivers. If it doesn’t deliver the right message, you’re on a downward trajectory. Continue reading…


5 tips for better business blogs

Are business blogs really worth the bother? The simple answer to that question is yes – definitely. Why? Well, blogging is good for business: it’s one of the most-effective marketing strategies and will pay dividends in the long term. What’s more, blogging can deliver on many different fronts: a good blog can help to build and engage a community, it can produce a level of organic growth that social networking will always struggle to match and it can help to improve page rankings on search engines if the content is optimised for specific keywords. Continue reading…