What is display advertising – and how could it help you to grow your business online?

Increasingly businesses are learning that online marketing can significantly raise revenue – through increased, targeted exposure. During our Beginners’ Guide to the Web series we’ve covered the importance of social media and SEO, touching on Adwords and PPC. In this blog we explain why display advertising is a lucrative next step for companies that already incorporate successful social and SEO campaigns. Continue reading…


SME Marketing – Why It Pays to Go Local

Contrary to popular belief, your business does not have to be big to be global.  In fact, the two have absolutely nothing to do with one another. Technically speaking, you could set yourself up with nothing more than a £10 website and £50 worth of stock – targeting buyers on a global basis would still make you a global business. Likewise, you could have the most enormous and successful company imaginable, but choose only to focus on a relatively confined, local area. Continue reading…


Using digital marketing to advertise locally

Many business owners mistakenly believe that digital marketing is reserved only for international brands – that its reach is difficult to confine and narrow down to one specific area alone. Yet for companies who only deal with local trade, online marketing is the perfect way to reach customers nearby – and the good news is that it’s easier than trying to engage audiences further afield. Continue reading…


Negative feedback: satisfaction guaranteed

Every online business will, at some stage or other, receive negative feedback on Facebook or Twitter, whether that’s from customers who are genuinely aggrieved, or keyboard warriors who have little else to do and like be the centre of attention. You may like to think your business will be immune from this problem as you deliver such an exemplary service, but sooner or later it will catch up with you. According to a social media benchmarking survey by J.D Power and Associates back in 2013, 67 per cent of consumers contacted businesses through social media channels to make an online complaint. Social media has exploded since then, so the issue is only likely to get worse. Continue reading…


Appealing to Millennials Without Going to Extremes

It’s often said that from a business perspective, appealing to millennials is extremely difficult. Which it is, if you are foolish enough to assume that you can appeal to millennials by following the exact same marketing process as you’d use to appeal to other audiences. It’s not that the millennial market is difficult to reach – it’s just that you have to make adjustments accordingly. Continue reading…