Why Yoast plug-in is essential for blogging business owners

Blogs are now an essential aspect of online success for businesses – but with budgets tight, many choose to write and upload articles independently. Whilst this is cost effective, it’s not always efficient from an SEO-perspective. Fortunately, WordPress plug-in Yoast makes it easy for amateur bloggers to optimise text for Google and alternate search engine ranking. Whilst it’s not as failsafe as having professional support on board, it is an essential ally for business owners who are uploading blogs themselves. Here we explain why Yoast is so useful – and how to use it for optimum results. Continue reading…


How could Google Shopping raise the bar for your ecommerce business?

Over the years, Google Shopping has had many names – from Froogle to Google Products. Now, Google Shopping has evolved to provide more sophisticated and swifter search results for users looking to purchase a specific item – and this has major implications for ecommerce vendors. In this article we delve into the topic of Google Shopping, sharing insights and information to help you consider implementing it as part of your online marketing strategy. Continue reading…


How does PPC accelerate the SEO process?

PPC, ‘Pay Per Click’ advertising or ‘paid search’ is entirely separate to organic search – and yet the two often go hand in hand. This leads many business owners to ask: ‘How does PPC accelerate the SEO process – if at all?’ Here we explain why PPC is a valuable aspect of any online marketing strategy – and why it yields results in conjunction with SEO. Continue reading…


Should you use PPC advertising in your online marketing efforts?

If you are a small business, your website will be the lifeblood and focal point of much of your marketing efforts. It is the one place where you can get all your information, products and services in front of the eyes of the right people.

There are many different methods to do this – blogging and content marketing, social media such as a Facebook business page and by working on keywords through search engine optimisation (SEO). Continue reading…


The Three Core Components of Successful Marketing Emails

Every time a fresh wave of Internet marketing statistics is published, we’re presented with reminders of just how powerful and influential e-mail marketing can be. Even in this day and age, it still has an enormous value. Or at least, in instances where it is used strategically and to its full potential. Continue reading…