PPC, ‘Pay Per Click’ advertising or ‘paid search’ is entirely separate to organic search – and yet the two often go hand in hand. This leads many business owners to ask: ‘How does PPC accelerate the SEO process – if at all?’ Here we explain why PPC is a valuable aspect of any online marketing strategy – and why it yields results in conjunction with SEO. Continue reading…

If you are a small business, your website will be the lifeblood and focal point of much of your marketing efforts. It is the one place where you can get all your information, products and services in front of the eyes of the right people.

There are many different methods to do this – blogging and content marketing, social media such as a Facebook business page and by working on keywords through search engine optimisation (SEO). Continue reading…

Ever wondered what separates the generic from the outstanding when it comes to copywriting? The answer is quite a lot, but there are certain habits at both extremes of the spectrum that can swing things wildly in either direction.

So with this in mind, here’s a quick rundown of 10 surprisingly common copywriting habits it’s usually best to avoid at all costs: Continue reading…

Are you missing out on a marketing opportunity?

The email newsletter. We’ve all received them. Sometimes we read them, sometimes we delete them straight away. But we don’t unsubscribe if the content is useful, valuable and tells us things we want to know about a brand or business. Continue reading…

Every time a fresh wave of Internet marketing statistics is published, we’re presented with reminders of just how powerful and influential e-mail marketing can be. Even in this day and age, it still has an enormous value. Or at least, in instances where it is used strategically and to its full potential. Continue reading…

Making sure your business is visible in Google search is a primary marketing goal for many.

But getting there isn’t just about SEO. Many companies forget that a properly constructed pay-per-click (PPC) campaign can deliver great value, and great results.

And, more importantly, it can deliver top Google rankings immediately! Continue reading…

These days, simply existing online isn’t enough. If you want your business to thrive, you need to develop a memorable online brand that resonates with your target audience. If you don’t, your business is doomed…it really is as simple as that. Continue reading…