3 tips to help your blogs work harder for you

As any business owner who has written a blog for their own website will tell you, creating content yourself is a labour of love. So after plenty of time spent staring at a screen, re-reading and re-writing, you publish your piece for it to be met with little excitement or engagement. It can be soul-crushing (and in the long-term potentially damaging for your business) to continually post blogs on your site to little or no avail. Continue reading…


Preparing for voice search and AI – 3 things you need to know

As the popularity of Google Home and Amazon’s Alexa gathers pace, search engines are implementing algorithms and facilities to cater for this long-anticipated change. So what does this mean for your business? Here we share three key insights to help you prepare for the shift to include voice search and AI across the board.

Rethink your content and consider readability and style

As searches are now being adapted to include voice search terms, the style of content is going to change to cater to this. When we search using a keyboard to type, we choose different phrases compared with those we use when speaking, so writing styles will need to reflect this going forward. To avoid completely overhauling your content on past blogs and website pages it’s best to start by assessing primary pages first and working outwards, adding in fresh search terms and expanding on older content.

Include voice search terms in your SEO strategy

When we communicate verbally we don’t just alter the way we structure and form sentences – the words we use can also differ. Keywords and key phrases considered by search engines will naturally change to accommodate this and include those synonymous with voice search – usually more posing questions. This will mean incorporating a blend of ‘traditional’ key words with more colloquial, inquisitive phrases that are more likely to be spoken that written. The suggested format of voice search facilities on smartphones, iPads and ‘smart speakers’ also offers some inspiration, with ‘OK, Google.’ or ‘Alexa…’ often used to trigger activity. This gives rise to questions such as ‘show me the way to Gretna Green’, ‘how do I make meringue’ and ‘order more kitchen roll’, as opposed to ‘directions Gretna Green’, ‘easy meringue recipe’ and ‘groceries online’.

Don’t forget to attach keywords to image and moving media

When focusing purely on written content it’s easy to forget that Google now offers many ways for users to find what they’re looking for. The potential of image search in particularly is massively underestimated – according to advisory site Moz research showed up to 60% of web visits from Google. Whilst rethinking and optimising your site for voice search provides the perfect opportunity to go through graphics, image media and videos to ensure that they are properly tagged and SEO optimised for image search. This will further enhance your site’s ranking and relevancy both short-term and long-term.

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Four SEO tips to try in January

As 2018 approaches, it’s time to switch up strategies and update approach in time for Google’s next algorithm change. Here we share four easy to implement tips to help you to start off with your best foot forward in the new year.  Continue reading…


3 tips to help your blogs work harder for you

As any business owner who has written a blog for their own website will tell you, creating content yourself is a labour of love. So after plenty of time spent staring at a screen, re-reading and re-writing, you publish your piece for it to be met with little excitement or engagement. It can be soul-crushing (and in the long-term potentially damaging for your business) to continually post blogs on your site to little or no avail. Continue reading…


What is Google’s Digital Garage – and why should you attend?

A few months ago we covered Google Digital Garage as the search engine giant launched its online range of courses for businesses owners looking to learn more about internet marketing. Now they’ve taken their hugely successful online tutoring a step further – opening a centre in King Street at the heart of the city’s shopping district to introduce the power of digital marketing to more Manchester businesses. Here we share three reasons to take advantage – even if you don’t plan on taking care of online promotion yourself. Continue reading…


Could directory sites boost your SEO?

As companies depend more and more on their online presence to help them to gain exposure and make money, SEO is becoming a hot topic amongst business owners. One frequently overlooked method of raising rankings and ensuring your site features within relevant searches is directory placement. Here we explain how you can implement a directory backlink strategy for your business – and why a little know-how and practical support goes a long way. Continue reading…