Consumer technology is of course the single biggest factor when it comes to determining the way businesses approach digital marketing. Which really just makes sense, given the way in which it is the devices and general lifestyle technology used by consumers that allow marketers to do what they do. Over the coming years, an array of new technologies are expected to step in and well and truly transform the way we look at digital marketing. They may be in relatively remedial stages right now, but given the way in which they have made such incredible progress over the past couple of years, they’ve pretty much carved out their respective futures in our lives. Continue reading…
Six Simple Mistakes Made by New Online Business Owners
If you’re a small business owner, chances are you’re pretty busy. This is especially so in the case of those that have only just set up and are trying to handle largely every responsibility solo. With so many things to juggle, it’s hardly surprising that the occasional important duty will be dropped. Continue reading…
Six Reasons to Consider a WordPress Site Migration
Websites are no longer supplementary additions to the primary focus of the modern business. Quite to the contrary in fact, they represent the digital storefront for your brand and may well determine whether you flourish or flounder. Continue reading…
The Power of Positive Imagery, Proven
It’s no secret that the right imagery really can transform a rather dull and boring website into something quite spectacular. Not only this, but quality imagery also has the potential to improve the way any given business is perceived in the eyes of its target audience. From engagement to reputation development and right through to improving conversion rates, the power of positive imagery knows no bounds. Continue reading…
Read, cut, re-read: great advice for mobile content writing
If you’re writing content for a desktop and mobile, can you get away with writing and using the same content? The short answer is no – you can’t. You can try it, but it’s guaranteed to fail. So does that mean you have to write two sets of content when you’re writing for an audience that browses on both desktop and mobile devices? Well, not necessarily; all it means is that you’ll have to write in a different way for mobile and you’ll definitely have to write more concisely. Continue reading…
A Warning: Don’t Fall Foul of Bogus Backlink Scams!
As the value of the highest quality backlinks continues to grow, so too does the efforts of those looking to turn a profit by selling them. Or should that be, those pretending to sell them though actually able to do nothing of the sort. Continue reading…
Email Marketing – How to Avoid Getting Blacklisted
There’s nothing more undesirable than the thought that your concerted e-mail marketing efforts have led to nothing but you ending in the intended recipient’s blacklist. Nevertheless, while it seems that this is something that is in many cases inevitable, there are ways and means by which you can reduce the likelihood of being labelled spam. Continue reading…