Inventory and SEO Performance – More Inter-Connected Than You Might Think

You’d be forgiven for thinking that your e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the performance of your e-commerce business, a solid merchandising strategy has multi-faceted benefits that extend far beyond the obvious.

The following examples may be routinely overlooked, but really can have a significant impact on the way your business does business: Continue reading…


Small Business Reputation Management

The single most important thing to remember about reputation management is that opting out isn’t an option. Whatever you personally think of the whole idea, it is and always will be a big deal. For small businesses in particular, overlooking and ignoring reputation management can make you a sitting duck.  It’s important to remember that while much of it may go on behind the scenes, there will always be those out there who are willing to fight as dirty as necessary, in order to give themselves a competitive edge. Continue reading…


The Benefits of Blogging as a B2B Enterprise

Here’s a question – what are the benefits of blogging as a B2B enterprise owner?

Blogging in the consumer-focused end of the business spectrum is pretty much the norm these days. The vast majority of businesses have already taken up blogging, with research suggesting that those that haven’t have the intention to get on board soon enough. Nevertheless, blogging for businesses can be more of a challenge. The reason being that rather than simply throwing out titbits of useful information to the everyday customer, you are instead reaching out to those who may already have a fair amount of knowledge and expertise. Continue reading…


How to prepare for a PPC campaign

PPC can be a highly effective marketing method – but only if it is carried out by professionals, and accompanied by high quality components (think website, social media presence and follow-up funnels).

Employing a reputable, reliable company to take care of your PPC campaign is important. But preparation and planning are equally crucial. In this blog we share five simple yet effective ways you can ensure that your online presence is optimised and ready for PPC success. Continue reading…