Sourcing images from Google? Why copyright should be taken seriously
When sourcing images for websites, it’s vitally important to remember two things. Number one – the images you choose must be high quality, high resolution and appropriate or relevant to…
Twitter advertising 101
All social platforms now also offer a paid advertising offer. As algorithms change (partially to favour paid promotion), businesses are increasingly turning to the ‘boost’ options networks offer to help…
Google is getting smarter – SEO Trends
The Google algorithm is constantly evolving. So keeping up to date with the best and current working SEO trends is key. 2016 was a case in point. The Search Engine…
5 tips to help you make the most of LinkedIn
LinkedIn is still misunderstood and underused by many business owners – yet an equal number cite it as their main source of income. So how can you use it to…
Measuring video performance
Videos are a highly effective marketing tool – as explained in our previous blogs in this series. But as a medium it can only be effective and financially beneficial if…
The Importance of Google Reviews
Having Google reviews could be the difference between winning a customer and losing out to a competitor. Google is often the first point of contact between you and your customer….
Incorporating online video into your marketing campaign
As consumers we’re now exposed to a variety of different media online. Not all of it is designed to sell – but increasingly we find ourselves engaging with visual and…
Three Steps to Creating the Perfect Facebook Video Ad
Over recent years, it has become apparent that video marketing really is the biggest of big deals. In the social media spectrum in particular, it is proving to be quite…
How to get the right sort of audience on Facebook
The key principle to building a brand-loyal audience on Facebook is engagement, or at least that’s what we’re told: but the question that’s never really addressed is, how you build…
Setting up a Google My Business Page in 5 simple steps
If you want your business to be found online, then local search optimisation is crucial. The first and most important thing your business should be doing is setting up a…
Kick start your 2017 and boost your business’ Facebook presence in 3 simple ways
You may believe that when your business posts on Facebook you are getting plenty of bang for your buck. You may think that lots of people who’ve previously liked your…