social media is a great way for businesses to interact with potential and existing clients, and build their brand’s profile. But to do this, they need a platform that attracts a substantial number of interested people to engage with it. There are many ways to grow your follower base (you can find handy tips and tricks in our related articles here), but growth alone is often a false focus for many businesses wanting to increase sales through social media. Continue reading…
Google Seller Ratings Now Require 150+ Reviews
Above and beyond everything else across the board, the voice of the people will always determine the success of your business. Whichever way you look at it, PR really is the be all and end all of things. After all, you can promote and market your business to kingdom come, but if you fall out of favour with the general public, it’s game over. Likewise, you can tell everyone and everything on earth that what you do is amazing, but if this is not backed by the voice of the people…well, good luck. Continue reading…
How does influential YouTube enable businesses to excel online?
It’s often the neglected network when young businesses embark on an online marketing campaign. But a YouTube presence has some serious benefits that shouldn’t be ignored by companies wanting to interact effectively with their clients using a multisensory medium. Influential brands have a strong YouTube presence – to share testimonials, to demonstrate how products work, or to build an atmosphere and buzz around their company that makes it hard to ignore. So how and why does YouTube benefit businesses – even in the age of viral Vines, short-lived Snapchats and sixty second Instagram videos? Continue reading…
The Ends of Intrusive Interstitials? Google Says, Yes Please!
You know those seriously annoying pop-ups that appear the moment you arrive on a website? As in those that completely and utterly cover every important piece of information and do nothing but slow you down? Well, the folks over at Google have a term for these annoyances, which is “intrusive interstitials”. And as you probably know, they are even more annoying when they pop up on mobile pages – oftentimes leading to you accidentally hitting the link instead of the tiny ‘X’ in the corner to close the bugger. Continue reading…
Facebook Advertising – what’s it all about?
The logic of Facebook’s algorithms have long eluded and frustrated business owners and personal users alike. However captivating your carefully crafted posts appear to be, they just don’t reach the people you want them to. Clients don’t see your posts – some even say they’ve never seen an update appear on their feed. So where do these posts go, and why aren’t yours getting the exposure you need?
Do hash-tags have a place on Facebook?
It’s a widely contested debate. Should hash-tags be used on Facebook, or should they be reserved for Twitter and Instagram only?
Will Google’s RankBrain change SEO for the better?
If you’re into your SEO and are a keen observer of Google and its work, you may have noticed there’s a new kid in town – in algorithm terms at least. If you haven’t noticed, it’s time you started to find out more about this new algorithm. It’s called RankBrain and it’s part of the Hummingbird algorithm update. Continue reading…