The Importance of Google Reviews

Having Google reviews could be the difference between winning a customer and losing out to a competitor.

Google is often the first point of contact between you and your customer. Whether they are searching for a local business who can deliver solutions, looking up answers to questions they have, searching for your phone number or just looking to see what you do, the first thing many people do is put words into Google to help them find what they want to know. Continue reading…


Incorporating online video into your marketing campaign

As consumers we’re now exposed to a variety of different media online. Not all of it is designed to sell – but increasingly we find ourselves engaging with visual and video content on a regular basis via social media and YouTube. This is an important phenomenon for businesses to understand and get on board with. Video is rapidly becoming a powerful marketing tool online – across a variety of platforms. So if video is now an essential aspect of any business’ marketing strategy, how can you incorporate it with ease (and success)? Continue reading…


Three Steps to Creating the Perfect Facebook Video Ad

Over recent years, it has become apparent that video marketing really is the biggest of big deals.  In the social media spectrum in particular, it is proving to be quite spectacularly powerful. Research suggests that when compared to static content, the average person stares at video content on Facebook a whopping 500% longer. Which would seem to suggest that if you want to get your message across to your target audience, Facebook video ads really are the way to go. Continue reading…


Setting up a Google My Business Page in 5 simple steps

If you want your business to be found online, then local search optimisation is crucial. The first and most important thing your business should be doing is setting up a Google My Business page. It’s not difficult to do, though you may have to wait a while before your listing is authorised by Google, but the simple fact is, it’s worth the wait if it can help your business make traction in the locality. Continue reading…


Kick start your 2017 and boost your business’ Facebook presence in 3 simple ways

You may believe that when your business posts on Facebook you are getting plenty of bang for your buck. You may think that lots of people who’ve previously liked your page will get to see the pearls of wisdom you’ve shared with them. The truth is they won’t necessarily. Most of the popular posts people see on the network are sponsored or paid-for posts, and sadly the rise of these posts has effectively killed off the organic reach of regular business pages. Continue reading…


Why do I need a Google account?

Our Beginners’ Guide to the Web series takes you step by step through the world of online marketing, helping you to make sense of and understand how optimising your digital presence could help you to grow your business. In this blog we take a look at Google accounts, and why creating and maintaining one is a key aspect of your entire online marketing strategy. Continue reading…