When sourcing images for websites, it’s vitally important to remember two things. Number one – the images you choose must be high quality, high resolution and appropriate or relevant to…
All social platforms now also offer a paid advertising offer. As algorithms change (partially to favour paid promotion), businesses are increasingly turning to the ‘boost’ options networks offer to help…
The Google algorithm is constantly evolving. So keeping up to date with the best and current working SEO trends is key. 2016 was a case in point. The Search Engine…
LinkedIn is still misunderstood and underused by many business owners – yet an equal number cite it as their main source of income. So how can you use it to…
Videos are a highly effective marketing tool – as explained in our previous blogs in this series. But as a medium it can only be effective and financially beneficial if…
Having Google reviews could be the difference between winning a customer and losing out to a competitor. Google is often the first point of contact between you and your customer….
As consumers we’re now exposed to a variety of different media online. Not all of it is designed to sell – but increasingly we find ourselves engaging with visual and…
Over recent years, it has become apparent that video marketing really is the biggest of big deals. In the social media spectrum in particular, it is proving to be quite…
The key principle to building a brand-loyal audience on Facebook is engagement, or at least that’s what we’re told: but the question that’s never really addressed is, how you build…
If you want your business to be found online, then local search optimisation is crucial. The first and most important thing your business should be doing is setting up a…
You may believe that when your business posts on Facebook you are getting plenty of bang for your buck. You may think that lots of people who’ve previously liked your…
Our Beginners’ Guide to the Web series takes you step by step through the world of online marketing, helping you to make sense of and understand how optimising your digital…
Almost 15 years ago, corporate blogs became big. They were seen as a way to build traffic to your main website and generate sales. It was far too easy for…
Digital marketing is consistently developing. It’s great that brands and businesses are receiving more paths to follow but keeping up can be difficult. Each year, we see a rise in…
Here’s something we see a lot of the time that needs to be put to bed. Many “SEO experts” believe they can create a perfect SEO strategy that is guaranteed…