LinkedIn is still misunderstood and underused by many business owners – yet an equal number cite it as their main source of income. So how can you use it to your advantage without dedicating hours of your time each week? Here we explain how with five simple steps you could be making more money online through your LinkedIn profile. Continue reading…
Measuring video performance
Videos are a highly effective marketing tool – as explained in our previous blogs in this series. But as a medium it can only be effective and financially beneficial if you are able to measure the results you obtain from it. Like any type of marketing, measurability, monitoring and tweaking are key – but luckily video is easy to assess and analyse. Here we explain why analytics are key – and how you can use them to your advantage when marketing with video online. Continue reading…
The Importance of Google Reviews
Having Google reviews could be the difference between winning a customer and losing out to a competitor.
Google is often the first point of contact between you and your customer. Whether they are searching for a local business who can deliver solutions, looking up answers to questions they have, searching for your phone number or just looking to see what you do, the first thing many people do is put words into Google to help them find what they want to know. Continue reading…
Incorporating online video into your marketing campaign
As consumers we’re now exposed to a variety of different media online. Not all of it is designed to sell – but increasingly we find ourselves engaging with visual and video content on a regular basis via social media and YouTube. This is an important phenomenon for businesses to understand and get on board with. Video is rapidly becoming a powerful marketing tool online – across a variety of platforms. So if video is now an essential aspect of any business’ marketing strategy, how can you incorporate it with ease (and success)? Continue reading…
Three Steps to Creating the Perfect Facebook Video Ad
Over recent years, it has become apparent that video marketing really is the biggest of big deals. In the social media spectrum in particular, it is proving to be quite spectacularly powerful. Research suggests that when compared to static content, the average person stares at video content on Facebook a whopping 500% longer. Which would seem to suggest that if you want to get your message across to your target audience, Facebook video ads really are the way to go. Continue reading…
How to get the right sort of audience on Facebook
The key principle to building a brand-loyal audience on Facebook is engagement, or at least that’s what we’re told: but the question that’s never really addressed is, how you build the right sort of audience: one that you can truly engage with. Continue reading…
Setting up a Google My Business Page in 5 simple steps
If you want your business to be found online, then local search optimisation is crucial. The first and most important thing your business should be doing is setting up a Google My Business page. It’s not difficult to do, though you may have to wait a while before your listing is authorised by Google, but the simple fact is, it’s worth the wait if it can help your business make traction in the locality. Continue reading…