Over recent years, it has become apparent that video marketing really is the biggest of big deals. In the social media spectrum in particular, it is proving to be quite spectacularly powerful. Research suggests that when compared to static content, the average person stares at video content on Facebook a whopping 500% longer. Which would seem to suggest that if you want to get your message across to your target audience, Facebook video ads really are the way to go. Continue reading…
How to get the right sort of audience on Facebook
The key principle to building a brand-loyal audience on Facebook is engagement, or at least that’s what we’re told: but the question that’s never really addressed is, how you build the right sort of audience: one that you can truly engage with. Continue reading…
Kick start your 2017 and boost your business’ Facebook presence in 3 simple ways
You may believe that when your business posts on Facebook you are getting plenty of bang for your buck. You may think that lots of people who’ve previously liked your page will get to see the pearls of wisdom you’ve shared with them. The truth is they won’t necessarily. Most of the popular posts people see on the network are sponsored or paid-for posts, and sadly the rise of these posts has effectively killed off the organic reach of regular business pages. Continue reading…
Advertisers criticise Facebook video analytics
It’s widely accepted that video is the future of digital advertising. More people watch videos than read content online; in fact YouTube claims that its billion users watch hundreds of millions of hours of video every day. Naturally with an audience like that, advertisers and businesses are keen for a slice of the action: so keen in fact, that they are willing to pay a premium to platforms like Facebook for the privilege. The question is how do you know you really are getting true value for money? Well, the answer is you simply check Facebook analytics. Continue reading…
Facebook Advertising – what’s it all about?
The logic of Facebook’s algorithms have long eluded and frustrated business owners and personal users alike. However captivating your carefully crafted posts appear to be, they just don’t reach the people you want them to. Clients don’t see your posts – some even say they’ve never seen an update appear on their feed. So where do these posts go, and why aren’t yours getting the exposure you need?
Do hash-tags have a place on Facebook?
It’s a widely contested debate. Should hash-tags be used on Facebook, or should they be reserved for Twitter and Instagram only?
Social media help – When should I post?
One crucial mistake many business owners and marketing managers make when embarking on a social media campaign is to neglect the importance of timing. On social media timing is everything – and whilst billions of interactions take place every single hour across multiple social platforms, they don’t occur simultaneously. So how can ensure you’re making the most of your presence online through perfect timing? Continue reading…