Over recent years, it has become apparent that video marketing really is the biggest of big deals. In the if you want to get your message across to your target audience, Facebook video ads really are the way to go. Continue reading…spectrum in particular, it is proving to be quite spectacularly powerful. Research suggests that when compared to static content, the average person stares at video content on a whopping 500% longer. Which would seem to suggest that
The key principle to building a brand-loyal audience on Continue reading…is engagement, or at least that’s what we’re told: but the question that’s never really addressed is, how you build the right sort of audience: one that you can truly engage with.
You may believe that when your business posts on Continue reading…you are getting plenty of bang for your buck. You may think that lots of people who’ve previously liked your page will get to see the pearls of wisdom you’ve shared with them. The truth is they won’t necessarily. Most of the popular posts people see on the network are sponsored or paid-for posts, and sadly the rise of these posts has effectively killed off the organic reach of regular business pages.
It’s widely accepted that video is the future of digital advertising. More people watch videos than read content online; in fact YouTube claims that its billion users watch hundreds of millions of hours of video every day. Naturally with an audience like that, advertisers and businesses are keen for a slice of the action: so keen in fact, that they are willing to pay a premium to platforms like for the privilege. The question is how do you know you really are getting true value for money? Well, the answer is you simply check Facebook analytics. Continue reading…
The logic of’s algorithms have long eluded and frustrated business owners and personal users alike. However captivating your carefully crafted posts appear to be, they just don’t reach the people you want them to. Clients don’t see your posts – some even say they’ve never seen an update appear on their feed. So where do these posts go, and why aren’t yours getting the exposure you need?
It’s a widely contested debate. Should hash-tags be used on, or should they be reserved for and Instagram only?
One crucial mistake many business owners and marketing managers make when embarking on a Continue reading…campaign is to neglect the importance of timing. On social media timing is everything – and whilst billions of interactions take place every single hour across multiple social platforms, they don’t occur simultaneously. So how can ensure you’re making the most of your presence online through perfect timing?