Facebook Advertising – what’s it all about?

The logic of Facebook’s algorithms have long eluded and frustrated business owners and personal users alike. However captivating your carefully crafted posts appear to be, they just don’t reach the people you want them to. Clients don’t see your posts – some even say they’ve never seen an update appear on their feed. So where do these posts go, and why aren’t yours getting the exposure you need?

Continue reading…


Social media help – When should I post?

One crucial mistake many business owners and marketing managers make when embarking on a social media campaign is to neglect the importance of timing. On social media timing is everything – and whilst billions of interactions take place every single hour across multiple social platforms, they don’t occur simultaneously. So how can ensure you’re making the most of your presence online through perfect timing? Continue reading…


Finding results with Facebook?

Whilst it still enjoys popularity despite an insurgence of social media alternatives, Facebook is one of the most underused business promotion platforms online – with many shying away from it because they feel it’s not going to benefit their business. Often businesses find that they don’t see the results they’d hoped for from Facebook in terms of traffic, conversions, enquiries and engagement. So why could this be – and how could you improve your presence on Facebook? Continue reading…


If you want to get ahead in business – get social.

social media is here, and it’s here to stay. Ignore the advice from any doubting Thomas’ who might proffer an alternative opinion; if you want to get ahead – get social. But if your business has yet to take the plunge, the question is, is it worth the effort? Will social media benefit your bottom line in the longer term? Can Facebook and Twitter help you grow your business? Well, the simple answer is yes, they can. Social media marketing can get you noticed. It can help potential customers find you. It will also help you find out exactly what customers want and, armed with that knowledge, be in a better place to give it to them. Continue reading…