Having Google reviews could be the difference between winning a customer and losing out to a competitor.
Google is often the first point of contact between you and your customer. Whether they are searching for a local business who can deliver solutions, looking up answers to questions they have, searching for your phone number or just looking to see what you do, the first thing many people do is put words into Google to help them find what they want to know. Continue reading…
If you want your business to be found online, then local search optimisation is crucial. The first and most important thing your business should be doing is setting up a Google My Business page. It’s not difficult to do, though you may have to wait a while before your listing is authorised by Google, but the simple fact is, it’s worth the wait if it can help your business make traction in the locality. Continue reading…
Our Beginners’ Guide to the Web series takes you step by step through the world of online marketing, helping you to make sense of and understand how optimising your digital presence could help you to grow your business. In this blog we take a look at Google accounts, and why creating and maintaining one is a key aspect of your entire online marketing strategy. Continue reading…
Above and beyond everything else across the board, the voice of the people will always determine the success of your business. Whichever way you look at it, PR really is the be all and end all of things. After all, you can promote and market your business to kingdom come, but if you fall out of favour with the general public, it’s game over. Likewise, you can tell everyone and everything on earth that what you do is amazing, but if this is not backed by the voice of the people…well, good luck. Continue reading…
You know those seriously annoying pop-ups that appear the moment you arrive on a website? As in those that completely and utterly cover every important piece of information and do nothing but slow you down? Well, the folks over at Google have a term for these annoyances, which is “intrusive interstitials”. And as you probably know, they are even more annoying when they pop up on mobile pages – oftentimes leading to you accidentally hitting the link instead of the tiny ‘X’ in the corner to close the bugger. Continue reading…
If you’re into your SEO and are a keen observer of Google and its work, you may have noticed there’s a new kid in town – in algorithm terms at least. If you haven’t noticed, it’s time you started to find out more about this new algorithm. It’s called RankBrain and it’s part of the Hummingbird algorithm update. Continue reading…
When asked to list the main social networks, few people factor Google Plus highly amongst the likes of popular platforms Facebook, Twitter and Instagram. Despite this a recent survey suggested that 2.2 billion users possess an active Google account – with a fairly low percentage of businesses incorporating it into their daily posting schedule. But it should be an essential part of your digital marketing strategy – with numerous benefits for companies large and small wishing to raise their profile online and increase revenue obtained through their website and social media channels. Here’s why ignoring Google Plus could be costing you business – and how to use it effectively for maximum success online. Continue reading…