Above and beyond everything else across the board, the voice of the people will always determine the success of your business. Whichever way you look at it, PR really is the be all and end all of things. After all, you can promote and market your business to kingdom come, but if you fall out of favour with the general public, it’s game over. Likewise, you can tell everyone and everything on earth that what you do is amazing, but if this is not backed by the voice of the people…well, good luck. Continue reading…
The Ends of Intrusive Interstitials? Google Says, Yes Please!
You know those seriously annoying pop-ups that appear the moment you arrive on a website? As in those that completely and utterly cover every important piece of information and do nothing but slow you down? Well, the folks over at Google have a term for these annoyances, which is “intrusive interstitials”. And as you probably know, they are even more annoying when they pop up on mobile pages – oftentimes leading to you accidentally hitting the link instead of the tiny ‘X’ in the corner to close the bugger. Continue reading…
Will Google’s RankBrain change SEO for the better?
If you’re into your SEO and are a keen observer of Google and its work, you may have noticed there’s a new kid in town – in algorithm terms at least. If you haven’t noticed, it’s time you started to find out more about this new algorithm. It’s called RankBrain and it’s part of the Hummingbird algorithm update. Continue reading…
What’s the fuss with Google Plus?
When asked to list the main social networks, few people factor Google Plus highly amongst the likes of popular platforms Facebook, Twitter and Instagram. Despite this a recent survey suggested that 2.2 billion users possess an active Google account – with a fairly low percentage of businesses incorporating it into their daily posting schedule. But it should be an essential part of your digital marketing strategy – with numerous benefits for companies large and small wishing to raise their profile online and increase revenue obtained through their website and social media channels. Here’s why ignoring Google Plus could be costing you business – and how to use it effectively for maximum success online. Continue reading…
Forget rich snippets: ‘rich cards’ are the new secret weapon in Google’ currency.
There can be no arguing with the fact that, in terms of search, Google is definitely King. We all know that if you want to reach the widest possible audience, then you’ll need to rank well on its platform – ideally grabbing a first page listing. Unfortunately to achieve that these days is becoming more and more problematic. Google has increased the number, and changed the positioning of, paid search ads. This has effectively reduced the potential number of businesses who can make a first page listing through organic search. What’s more Google also keeps changing its algorithm – some changes heralded, others unheralded, and that can cause all sorts of problems for marketers. Continue reading…
Simple strategies to improve organic website traffic
If your business is looking for a stronger presence on the internet, then you’re going to have to address the issue of search engine optimisation at some time or other. It’s all-too-easy to put it off and hope that things will sort themselves out without having to resort to employing one of a number of SEO strategies: but the simple truth is – they won’t. If you want to build a better presence on Google or other search engine results pages, then you’re going to have to grasp the nettle, and the sooner you get started; the sooner you’ll start to reap the benefits. Continue reading…
Getting on-side with Google – 3 hot tips
Success online inevitably involves search giant Google. Google is now an elementary part of our daily lives, helping us to find businesses, buy products, watch videos and connect with friends. Yet Google also helps us to make an assessment on which business to engage with, based on how visible you are. Therefore subliminally Google’s impression of you forms the impression of others. The efficacy of your digital campaign therefore hinges on how highly you are ranked by Google – as without this recognition and promotion it’s unlikely you’ll even be seen by those in your target demographic. Continue reading…