Are your followers really followers?

social media is a great way for businesses to interact with potential and existing clients, and build their brand’s profile. But to do this, they need a platform that attracts a substantial number of interested people to engage with it. There are many ways to grow your follower base (you can find handy tips and tricks in our related articles here), but growth alone is often a false focus for many businesses wanting to increase sales through social media. Continue reading…


Social media help – When should I post?

One crucial mistake many business owners and marketing managers make when embarking on a social media campaign is to neglect the importance of timing. On social media timing is everything – and whilst billions of interactions take place every single hour across multiple social platforms, they don’t occur simultaneously. So how can ensure you’re making the most of your presence online through perfect timing? Continue reading…


If you want to get ahead in business – get social.

social media is here, and it’s here to stay. Ignore the advice from any doubting Thomas’ who might proffer an alternative opinion; if you want to get ahead – get social. But if your business has yet to take the plunge, the question is, is it worth the effort? Will social media benefit your bottom line in the longer term? Can Facebook and Twitter help you grow your business? Well, the simple answer is yes, they can. Social media marketing can get you noticed. It can help potential customers find you. It will also help you find out exactly what customers want and, armed with that knowledge, be in a better place to give it to them. Continue reading…


Tapping Into Twitter to Boost Your Brand’s Prowess

To say that social media has brought about an online marketing revolution would be something of an understatement. Quite simply, never in the history of business has there been anything quite like social media when it comes to the ways and means by which businesses are able to not only reach out to their target markets, but genuinely engage and interact with audience members. Continue reading…


5 simple tips for optimising Twitter for better SEO

There was a time not that long ago when search and social media marketing were very different entities. You either specialised in one, or you opted for the other. How times have changed. Now the two marketing strategies sit hand in hand. The likes of Twitter and Facebook are now mainstream and attract huge audiences. So it was hardly surprising when Google announced it was going to take tweeting seriously. In an agreement signed with Twitter Google was grated full access to the microblogging website stream, and as a result tweets started to appear in Google’s search results. Continue reading…