All social platforms now also offer a paid advertising offer. As algorithms change (partially to favour paid promotion), businesses are increasingly turning to the ‘boost’ options networks offer to help them to reach and engage a larger portion of their audience – at a cost. In this blog we explain why Twitter advertising could be beneficial for your business – and how paid promotion can be used efficiently and cost-effectively to grow a viable audience for your content. Continue reading…
Are your followers really followers?
Social media is a great way for businesses to interact with potential and existing clients, and build their brand’s profile. But to do this, they need a platform that attracts a substantial number of interested people to engage with it. There are many ways to grow your follower base (you can find handy tips and tricks in our related articles here), but growth alone is often a false focus for many businesses wanting to increase sales through social media. Continue reading…
Understanding hashtags – what are they (and how do they work?)
Most digital-savvy business owners know a thing or two about social media – and understand the far-reaching impact it can have upon potential customers internationally. In particular, Twitter and Instagram are visually captivating platforms that are perfect for restaurants, retailers, travel destinations and beauty salons. Continue reading…
Social media help – When should I post?
One crucial mistake many business owners and marketing managers make when embarking on a social media campaign is to neglect the importance of timing. On social media timing is everything – and whilst billions of interactions take place every single hour across multiple social platforms, they don’t occur simultaneously. So how can ensure you’re making the most of your presence online through perfect timing? Continue reading…
If you want to get ahead in business – get social.
Social media is here, and it’s here to stay. Ignore the advice from any doubting Thomas’ who might proffer an alternative opinion; if you want to get ahead – get social. But if your business has yet to take the plunge, the question is, is it worth the effort? Will social media benefit your bottom line in the longer term? Can Facebook and Twitter help you grow your business? Well, the simple answer is yes, they can. Social media marketing can get you noticed. It can help potential customers find you. It will also help you find out exactly what customers want and, armed with that knowledge, be in a better place to give it to them. Continue reading…
Twitter hits the magic 10, but share prices still plummet
Did you know that Twitter is 10 years old today? Yes, it’s hard to believe that it really is 10 years since Jack Dorsey first sent that famous tweet -“just setting up my twttr.” Continue reading…
Tapping Into Twitter to Boost Your Brand’s Prowess
To say that social media has brought about an online marketing revolution would be something of an understatement. Quite simply, never in the history of business has there been anything quite like social media when it comes to the ways and means by which businesses are able to not only reach out to their target markets, but genuinely engage and interact with audience members. Continue reading…