Twitter advertising 101
Twitter advertising 101
Posted on Twitter

All social platforms now also offer a paid advertising offer. As algorithms change (partially to favour paid promotion), businesses are increasingly turning to the ‘boost’ options networks offer to help…

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Often when concentrating on search alone it’s easy to forget that there are in fact two different types of searches businesses need to know about and understand.  Here we briefly explain the differences between organic and paid search – and why an appreciation of both is key to online success. (more…)

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