How does influential YouTube enable businesses to excel online?

It’s often the neglected network when young businesses embark on an online marketing campaign. But a YouTube presence has some serious benefits that shouldn’t be ignored by companies wanting to interact effectively with their clients using a multisensory medium. Influential brands have a strong YouTube presence – to share testimonials, to demonstrate how products work, or to build an atmosphere and buzz around their company that makes it hard to ignore.  So how and why does YouTube benefit businesses – even in the age of viral Vines, short-lived Snapchats and sixty second Instagram videos? Continue reading…


3 top tips for better marketing videos

If you want to get ahead of your competitors on social media these days, you’re going to have to incorporate video into your content marketing. There’s nothing wrong with text-based content per se, but video says so much more, and says it all much more succinctly. Who needs a thousand words when you strike the right chord with your target audience quickly and efficiently with a well-produced video? Continue reading…


Is all publicity really good publicity?

If you cast your mind back, you may remember that there once was a time when news took a while to spread. Fashion, food and language were localised – because they simply didn’t have the means to travel more than a few miles from where they had started out – let alone several times around the world in less than a few minutes. Continue reading…