Contrary to popular belief, negative SEO is comparatively rare. It isn’t very often that any person or business chooses to go so far as to directly attack a rival business, for its own gain. Nevertheless, it does happen from time to time. And when it does, the consequences can be devastating. Continue reading…

As we mentioned in our previous blog, we’ve recently undertaken a 360° virtual tour of our offices here at Ourworx. This is on our Google My Business Page.

It seems like a good thing to have, and there’s plenty of ambassadors out there who pour praise on its effectiveness. But we want to test it ourselves, to see if it influences our search rankings. Continue reading…

Though it might be entirely against the law, piracy is nonetheless big business these days. Most of the people that take part in P2P file sharing are not out to make any money, but simply allow others to access their movies, music and so on in a manner that infringes copyright law. But at the same time, there will always be those who make quite a lot of money from piracy, building and operating enormous online P2P file databases that often make a killing in advertising revenues. Continue reading…

SEO is complex – and appreciating how vital it is for the continued success of your business is important. But once you understand the benefits of SEO, it’s easy to be overly keen to see rapid results, expecting to achieve unrealistic goals in a short space of time. This can lead to frustration, rash decisions and could even impair your success online if you decide to opt for a different method or abolish your SEO strategy entirely. In this blog we’ve put together a few handy tips for businesses embarking on SEO for the first time – helping you to be completely prepared and know what to expect when setting realistic goals.   Continue reading…

So many companies embark on SEO without a solid plan. But a pre-prepared plan is an integral aspect of any successful SEO strategy. Here we explain why a plan for the implementation of SEO is essential, and demonstrate how you can create a unique schedule based on the individual requirements and objectives of your business. Continue reading…

There has never been a better time for businesses to invest in local search. Driven by the rapid growth in mobile and smartphone adoption, local search is now crucially important for business. Not only are more and more people searching locally; they’re also buying locally too. Google’s own research clearly shows that people use search engines to find local businesses they want to buy from: Continue reading…

Our Beginners’ Guide to the Web series has already covered some important topics – each of them touching on the importance of SEO. But what is SEO exactly – and why do you need to understand and appreciate it to experience success online? Here we provide a brief run-down explaining the key basics, before we get into the nitty-gritty aspects of SEO over the course of coming blogs on the topic. Continue reading…