Are you making any of these SEO faux pas?

Written by

These five SEO mistakes could be costing you business.

It’s estimated that over 93% of online experiences begin with a search engine. But it’s also clear that many businesses find SEO confusing, difficult to understand and easy to ignore. The same number appreciate the benefits of SEO – but are wary about parting with any portion of their marketing budget for fear of being ripped off. In this post we explain why it’s important to get SEO right – and why it may be better to ignore it completely than do it incorrectly… Continue reading…

Local SEO matters big time for small businesses

Written by

Local SEO has become increasingly important over the last few years, and is now quite rightly regarded as one of the most effective search engine marketing strategies around. You only need to look at applications like ‘Near Me’ to understand the importance of local search. Since its introduction in 2011, search interest in the application has increased by over 3,400 percent – and doubled during the course of the last 12 months alone. What’s more, according to Google statistics local searches result in 50 per cent of mobile users visiting stores the same day to purchase products. So there can be no doubting that local SEO matters if you want to run a successful business. Continue reading…

SEO That Pleases All Parties

Written by

It’s often said that you can’t please all of the people all of the time – something that rings true in most areas of life. But when it comes to your search engine optimisation strategies, it isn’t in fact impossible to please bots and humans at the same time. For too long now, firms have been focusing on abiding by the gospel according to Google, rather than focusing on what really matters – their target audience. Continue reading…

SEO vs PPC

Written by

Often in the digital marketing world you’ll hear two main disciplines promoted and discussed besides social media – SEO, and PPC. A blended approach of the two is often incredibly effective – but here we explore their individual merits and how both can be used separately or in harmony to produce tangible results and increased revenue for your business online. Continue reading…

Simple strategies to improve organic website traffic

Written by

If your business is looking for a stronger presence on the internet, then you’re going to have to address the issue of search engine optimisation at some time or other. It’s all-too-easy to put it off and hope that things will sort themselves out without having to resort to employing one of a number of SEO strategies: but the simple truth is – they won’t. If you want to build a better presence on Google or other search engine results pages, then you’re going to have to grasp the nettle, and the sooner you get started; the sooner you’ll start to reap the benefits. Continue reading…

Email or SEO; which strategy is best for your business?

Written by

If you’re trying to build a business what you need to do above all else is attract customers. But what’s the best way of doing this? Well, some people swear by email. They argue that email marketing is far and away the best way of growing a business. Others, however, believe that SEO is the key to successful business growth. They’ll tell you that if you want to make your website visible to the largest number of potential customers, then you have to optimise for search engines. So is litreally a case of either/or, or do both marketing strategies have a part to play in successfully growing a business? Continue reading…