Search Engine Optimisation

When people search for things such as currency conversions, time zones, work definitions and “how to x”, no one is clicking through. This is due to new SERP features such…

Almost 15 years ago, corporate blogs became big. They were seen as a way to build traffic to your main website and generate sales. It was far too easy for…

Contrary to popular belief, negative SEO is comparatively rare. It isn’t very often that any person or business chooses to go so far as to directly attack a rival business,…

As we mentioned in our previous blog, we’ve recently undertaken a 360° virtual tour of our offices here at Ourworx. This is on our Google My Business Page. It seems…

Though it might be entirely against the law, piracy is nonetheless big business these days. Most of the people that take part in P2P file sharing are not out to…

SEO is complex – and appreciating how vital it is for the continued success of your business is important. But once you understand the benefits of SEO, it’s easy to…

So many companies embark on SEO without a solid plan. But a pre-prepared plan is an integral aspect of any successful SEO strategy. Here we explain why a plan for…

There has never been a better time for businesses to invest in local search. Driven by the rapid growth in mobile and smartphone adoption, local search is now crucially important…

Our Beginners’ Guide to the Web series has already covered some important topics – each of them touching on the importance of SEO. But what is SEO exactly – and…

Customers can’t turn to you if they don’t know that you’re there. Which means that local search is a vital part of any online marketing strategy….

Whilst it’s tempting to only consider what you like (and what your customers want to see), it’s important to understand that search engines don’t see content on the web quite…

As promised, here is the second half of our two-part post covering the fundamentals of Google’s new mobile first index:…