Five questions to ask yourself before embarking on an SEO campaign

If you’re looking to secure any portion of your customer base online, SEO must form a key part of your company’s marketing strategy. But whilst this is a necessary component of any business’ promotional activity, it pays to carefully consider before rushing in. Successful SEO implementation is often the product of meticulous planning, a well thought out approach and plenty of budgeting, scoping and analysis. Here we share five questions to ask yourself before embarking on an SEO campaign. Continue reading…


Do your visitors like what they see?

Although SEO is important, the key to a successful website is its appearance and the positive experience it provides for its visitors. Whilst it’s important to invest in SEO, high bounce rates can plague businesses that neglect to consider how they are going to hook visitors once they arrive on their homepage and begin to explore their site. This means that without careful consideration your website could be actively putting off your future customers – spelling disaster and certain failure for any online marketing campaigns you’re currently running. Continue reading…


The Power of Positive Imagery, Proven

It’s no secret that the right imagery really can transform a rather dull and boring website into something quite spectacular. Not only this, but quality imagery also has the potential to improve the way any given business is perceived in the eyes of its target audience. From engagement to reputation development and right through to improving conversion rates, the power of positive imagery knows no bounds. Continue reading…


Why You Cannot Afford to Ignore Influencer Marketing

Right now, the average consumer is bombarded with more paid advertising materials that any other point in history. Which is why it’s hardly surprising that the vast majority of consumers are now also routinely ignoring pretty much every paid advertisement that comes their way. Not all of them, perhaps, but most. Continue reading…