How to make your web pages search friendly

Once you’ve set realistic goals for your SEO strategy, it’s time to make a start on optimising your web presence for greater profitability and brand exposure. Whilst SEO in itself requires a targeted, dedicated approach, the implementation of core techniques will make little impact if your web pages themselves are not search friendly. Plenty of complex technical aspects are involved in the optimisation of your site, but in this blog we concentrate on the pages themselves and explain what you can do to avoid slipping down the rankings at the hands of Google’s ever-increasing list of penalties. Continue reading…


How to choose keywords

Keywords are the basis of all searches on the internet. Using keywords and key terms, search engines determine the nature of your search and your requirements before displaying relevant results. This relevancy is based on a number of factors and channels – including social media and site quality. But keywords still play an incredibly important role for search engines in the indexing and ranking process. Continue reading…


Paid search or organic search: which is preferable for your business?

If you want to increase online visibility should a business focus on PPC advertising or search engine optimisation? That’s a question new clients often ask us. Both paid search and organic search have their advantages and drawbacks. PPC advertising is a quick-fix solution if you’re looking for instant results, but costs: organic search is more of a slow burner, cheaper and more sustainable in the longer term. Continue reading…


Five questions to ask yourself before embarking on an SEO campaign

If you’re looking to secure any portion of your customer base online, SEO must form a key part of your company’s marketing strategy. But whilst this is a necessary component of any business’ promotional activity, it pays to carefully consider before rushing in. Successful SEO implementation is often the product of meticulous planning, a well thought out approach and plenty of budgeting, scoping and analysis. Here we share five questions to ask yourself before embarking on an SEO campaign. Continue reading…


4 things you should know before investing in SEO

Although some businesses embark on SEO blindly, most like to get to know the practice a little before they invest in it. But this need for clear information (which is frequently hard to find) often results in companies neglecting to implement an online marketing campaign at all. Here we condense our frequently asked questions into four handy points to consider as you implement an SEO strategy for the first time. Continue reading…