Local SEO matters big time for small businesses

Local SEO has become increasingly important over the last few years, and is now quite rightly regarded as one of the most effective search engine marketing strategies around. You only need to look at applications like ‘Near Me’ to understand the importance of local search. Since its introduction in 2011, search interest in the application has increased by over 3,400 percent – and doubled during the course of the last 12 months alone. What’s more, according to Google statistics local searches result in 50 per cent of mobile users visiting stores the same day to purchase products. So there can be no doubting that local SEO matters if you want to run a successful business. Continue reading…


SEO That Pleases All Parties

It’s often said that you can’t please all of the people all of the time – something that rings true in most areas of life. But when it comes to your search engine optimisation strategies, it isn’t in fact impossible to please bots and humans at the same time. For too long now, firms have been focusing on abiding by the gospel according to Google, rather than focusing on what really matters – their target audience. Continue reading…


Simple strategies to improve organic website traffic

If your business is looking for a stronger presence on the internet, then you’re going to have to address the issue of search engine optimisation at some time or other. It’s all-too-easy to put it off and hope that things will sort themselves out without having to resort to employing one of a number of SEO strategies: but the simple truth is – they won’t. If you want to build a better presence on Google or other search engine results pages, then you’re going to have to grasp the nettle, and the sooner you get started; the sooner you’ll start to reap the benefits. Continue reading…


7 content writing tips to boost conversion rates

What’s the quickest and most-effective way of increasing online conversion rates? The answer is great content. Great content not only creates engagement amongst your followers; it also has the power to increase social sharing and persuade readers to act on your calls to action. But what is great content? How do your sort the wheat from the chaff, and how can you make average content better? Here are 7 tips that will help make your content stand out from the crowd. Continue reading…