There are so many ways a business can optimise its online presence to secure a larger flow of traffic and greater exposure online – but the sheer amount of techniques can often appear overwhelming, and many are too complicated to attempt for anyone unfamiliar with SEO. Yet one little-known method amongst business owners is enabling companies to quickly and easily improve SEO – using Google Images to raise the profile of a site with minimal effort and cost. So how can you easily ensure that your site is ranking on Google Images as well as the main search itself? Continue reading…

SEO is complex – with many disciplines and factors influencing its success. One key element of this success is social media – but businesses often focus on Instagram, Facebook, Twitter and LinkedIn alone. Although it hasn’t experienced the meteoric success of Instagram, visual social network Pinterest still has plenty to offer for businesses looking to increase their exposure online. Here we explain how you can use Pinterest to secure a stronger presence on search engines. Continue reading…

When embarking on search engine optimisation for the very first time, one thing many businesses feel they need is an exact timeframe to help them to plan their return on investment. Whilst that’s understandable, when it comes to SEO, it’s rarely possible to set specific targets and stick to them. Here we explain that SEO is a long-term strategy – and why results never materialise over night. Continue reading…

Google is constantly changing its algorithms to refine and perfect its search experience for users – and whilst it’s no secret that there are hundreds components within its calculations, the formulas themselves are still kept firmly under wraps. Continue reading…

Every business has an opportunity to use this free tool, and make more of their google search results, but plenty still aren’t making the most of it.

At Search and More, we specialise in helping our clients market themselves online. It’s maybe not surprising, but the one thing they all share is a desire to come at the top of a Google search page. Continue reading…

Once you’ve set realistic goals for your SEO strategy, it’s time to make a start on optimising your web presence for greater profitability and brand exposure. Whilst SEO in itself requires a targeted, dedicated approach, the implementation of core techniques will make little impact if your web pages themselves are not search friendly. Plenty of complex technical aspects are involved in the optimisation of your site, but in this blog we concentrate on the pages themselves and explain what you can do to avoid slipping down the rankings at the hands of Google’s ever-increasing list of penalties. Continue reading…

Just before Christmas 2016, we were approached with an offer we had to explore. A 360 degree Virtual Tour of our offices, here at Ourworx. Continue reading…