Social media planning: how to stand out from the crowd?

There can no longer be any doubting the value of social media. It’s a powerful tool which, when used effectively, can definitely create leads and drive sales. The problem is social media is becoming ever-more competitive and cutthroat. Although online audiences continue to grow exponentially, getting the attention of that audience is becoming increasingly difficult. Many businesses mistakenly believe that the way to overcome these difficulties is to add more and more channels to their marketing strategy. Unfortunately, that approach never works, and will not drive or engagement or result in a better ROI. Continue reading…


Could Pinterest be the new ‘social’ choice for your business?

Does it ever seem like your social media marketing efforts have stalled and hit the buffers? Do you feel like you’ve squeezed every last drop out of Facebook and Twitter and finally hit the wall? Well, there’s a simple answer if that’s the position you find yourself in: diversify. Have a look at which other social media platforms are out there and reach out to new audiences. Continue reading…


Creating a long-term social media plan

Whilst viral videos and inescapable memes make it seem as though social media produces overnight success, most companies will tell you that it’s a slow, steady build. Creating a long-term social media plan is an essential aspect of the online promotional process – as you need structure and foresight to successfully implement a social campaign. Here we explain how to plan ahead for the future – with some simple tips and tricks even the busiest business owners can make time for. Continue reading…


Social Media – The Basics

social media is still a relatively new form of marketing – and as a result of the shift from traditional to digital, many seasoned business owners feel left behind or confused. Social media is now an integral part of any company’s marketing campaign – and with new platforms and capabilities emerging all the time it can be difficult to keep up. Thankfully, with the right advice and a little basic knowledge you can confidently take the first steps to a successful social media presence. Continue reading…


3 reasons why your SME should have a social media presence

social media may be an all-conquering force, yet there are still some SMEs who resolutely refuse to embrace the medium. Why is this you may wonder? The simple answer, it appears, is a fear of change and a reluctance to accept new methods of building a business’ brand. As understandable as such fears may be, the failure to embrace social audiences could be severely damaging businesses and harming their prospects. Building an online following can dramatically boost business growth. With over 270 million Twitter users and 1.2 billion active Facebook users, there is a vast source of new prospects just waiting to be tapped. All your SME has to do is embrace the change. Continue reading…


Steps to boost your business’ social media presence

If you want to build your business and market your goods and services, where’s the best place to do that? The answer, of course, is social media. Facebook, Twitter and Instagram have massive worldwide audiences, with billions of active users looking for deals and bargains. Millions of businesses have already seen the future and have jumped on the bandwagon, setting up a social media presence in the hope of getting a slice of the action. Continue reading…