Since its acquisition by social conglomerate Facebook last year, Instagram has undergone some pretty significant changes. The massively popular network has introduced several new features and changed its appearance multiple times – adding plenty of promotional power for businesses. Continue reading…

Instagram is now a massively influential social network – and consumers increasingly turn to the platform for information and advice on the latest trends, or the lowdown on a company they wish to engage with. With this in mind, a positive presence there is key for businesses of all natures. Continue reading…

Facebook’s scope and strategy have expanded and evolved over the last few years – especially since its acquisition of popular rival network Instagram. This is good news for business owners – especially those who struggle to get exposure on the network. Continue reading…

Posting on social media platforms may seem like a breeze, after all you don’t need any special qualifications to post on Facebook or Twitter, but there’s still a right way to do if you want to get the maximum engagement with your audience. Effective promotion on social media platforms relies on content, but the important point to remember is that it’s not the quantity that engenders engagement; it’s the quality. Here are 5 tips that might just help you write better social media content. Continue reading…

As we discussed in our previous blog, online video marketing is pretty powerful. It’s exploded in recent years with the help of social media platforms and an increasingly impatient society; now, we prefer to receive information quickly and effortlessly. For businesses who don’t already incorporate video into their marketing strategies, it can feel overwhelming to consider producing and sharing video media online – not to mention expensive. But effective marketing videos don’t have to be big productions (with even bigger budgets). Here we explain how you can share a slice of the action online – and why size (and money) doesn’t always matter when it comes to online video marketing. Continue reading…

You may be bored with elections: you might even share ‘Brenda from Bristol’s’ frustration and annoyance at the prospect of having to trail out to the ballot box to put your X in the box yet again, but at the end of the day that’s politics for you. You probably already know all political parties want your vote, and that they will move heaven and earth in an effort to get it. But, what you probably didn’t know is that votes this time around won’t necessarily just be won by canvassing and knocking on doors; in this latest election the weapon of choice is social media – or, more specifically, targeted social media. Continue reading…

There can no longer be any doubting the value of social media. It’s a powerful tool which, when used effectively, can definitely create leads and drive sales. The problem is social media is becoming ever-more competitive and cutthroat. Although online audiences continue to grow exponentially, getting the attention of that audience is becoming increasingly difficult. Many businesses mistakenly believe that the way to overcome these difficulties is to add more and more channels to their marketing strategy. Unfortunately, that approach never works, and will not drive or engagement or result in a better ROI. Continue reading…