In early November Instagram rolled out a beta test of its latest feature – to widespread critical acclaim amongst social media experts and digital marketing aficionados. This new adaptation to the interface enables users to follow hash-tags, making it much easier to find what you like and see more of what you love. Today we explain several ways you can use Instagram’s latest beta modification to your advantage. Continue reading…

Social media can be a minefield for many business owners – who lack the time and patience to implement a strong, successful strategy online. Therefore quick, easy to implement tips that pack a powerful punch can be incredibly useful – especially when resources are scarce. Here we explain how getting into the habit of reposting others can significantly boost reach and response on social platforms. Continue reading…

It’s a very small aspect of what is a presence online largely made up of impactful individual elements. But your bio or ‘About’ snippet on social media platforms is a powerful portion of text that helps followers make up their mind on what you’re all about – and whether they want to engage with you as a result. Continue reading…

For savvy business owners who are short on time but prefer to manage certain aspects of digital marketing in-house, social media schedulers are a must. This innovative software is often cost-effective and simple to use – enabling companies to outsource smaller portions of promotional activity and maintain a positive presence online. Here we provide a run-down of four popular social media schedulers and reveal the pros and cons behind each to help you to make an informed decision. Continue reading…

Video marketing has been repeatedly shown in studies to be one of the most powerful methods of connecting with potential customers. This highly interactive, emotive medium lends itself perfectly to communicating messages in a lasting and productive way. Yet still so many business don’t incorporate video marketing online – usually due to lack of resources, creativity and time. In this blog we explain how with a few simple prompts you can begin to use video marketing as a viable promotional tool – whether you enlist professional support or start off with a smartphone. Continue reading…

Your social channels are well populated, followed by many and feature quality content. But your conversation rate still remains low – so what gives? Here we explain how tweaking your approach slightly can yield better results for your business and raise the productivity of dormant platforms. Continue reading…

Social media can be confusing at the best of times – but because each network is constantly evolving it can be hard to get to grips with a productive and lucrative strategy for each platform. Instagram is one example of this – with its easy to use interface and capacity for rapid growth and engagement, it’s long been popular with brands. But a recent algorithm change has stumped even the most seasoned Instagrammers – and some pretty substantial changes in the way we use the network are needed for continued success. Here we share some key points you need to know as a business owner if you want to continue to benefit and profit from Instagram following its latest updates. Continue reading…