There can no longer be any doubting the value of Continue reading…. It’s a powerful tool which, when used effectively, can definitely create leads and drive sales. The problem is social media is becoming ever-more competitive and cutthroat. Although online audiences continue to grow exponentially, getting the attention of that audience is becoming increasingly difficult. Many businesses mistakenly believe that the way to overcome these difficulties is to add more and more channels to their marketing strategy. Unfortunately, that approach never works, and will not drive or engagement or result in a better ROI.
Not the biggest fan of podcasts yourself? Evidence suggests you’re falling into the minority…big time! Podcasts have become less a curious niche and more an increasingly popular and important alternative to standard music/radio listening habits. At the gym, walking the dog, in the car and so on podcasts are literally everywhere. Continue reading…
Does it ever seem like your Continue reading…marketing efforts have stalled and hit the buffers? Do you feel like you’ve squeezed every last drop out of and and finally hit the wall? Well, there’s a simple answer if that’s the position you find yourself in: diversify. Have a look at which other social media platforms are out there and reach out to new audiences.
Whilst viral videos and inescapable memes make it seem as though Continue reading…produces overnight success, most companies will tell you that it’s a slow, steady build. Creating a long-term social media plan is an essential aspect of the online promotional process – as you need structure and foresight to successfully implement a social campaign. Here we explain how to plan ahead for the future – with some simple tips and tricks even the busiest business owners can make time for.
Social media is now an integral part of any company’s marketing campaign – and with new platforms and capabilities emerging all the time it can be difficult to keep up. Thankfully, with the right advice and a little basic knowledge you can confidently take the first steps to a successful social media presence. Continue reading…is still a relatively new form of marketing – and as a result of the shift from traditional to digital, many seasoned business owners feel left behind or confused.
The simple answer, it appears, is a fear of change and a reluctance to accept new methods of building a business’ brand. As understandable as such fears may be, the failure to embrace social audiences could be severely damaging businesses and harming their prospects. Building an online following can dramatically boost business growth. With over 270 million users and 1.2 billion active users, there is a vast source of new prospects just waiting to be tapped. All your SME has to do is embrace the change. Continue reading…may be an all-conquering force, yet there are still some SMEs who resolutely refuse to embrace the medium. Why is this you may wonder?
If you want to build your business and market your goods and services, where’s the best place to do that? The answer, of course, is Continue reading…. , and Instagram have massive worldwide audiences, with billions of active users looking for deals and bargains. Millions of businesses have already seen the future and have jumped on the bandwagon, setting up a social media presence in the hope of getting a slice of the action.