3 tips for more effective social media marketing

The online world continues to evolve at pace, and if you don’t move with the times, there’s every chance your business will miss the boat.If you want to prosper you’re going to need a coherent social media marketing strategy. Not only that, you’ll need one that works in tandem with your other marketing efforts: that is, one that helps you to not only engage with your audience, but one that also helps you to leverage your marketing power.  But how do you come up with a strategy that can deliver on all these fronts? Well, hopefully the following 3 tips might help: Continue reading…


Social media marketing: nobody said it was easy

Building a brand and cementing a reputation on social media can be challenging. There’s plenty of ‘helpful; advice our there to guide you; all sorts of tips and tricks to ‘supercharge’ your social media marketing strategy. The problem is much of the advice is contradictory and that leaves people confused. Social media marketing can be tricky, of that there is little doubt. But in the words of Coldplay, nobody said it was easy. So, what do you do and where do you turn? Well, if you haven’t got access to unlimited marketing budgets, the trick to getting the best out of platforms like Facebook and Twitter is to avoid the complicated and focus instead on the basics. So here are some simple suggestions which we think might help you in your quest to conquer the social world. Continue reading…


Facebook Advertising – what’s it all about?

The logic of Facebook’s algorithms have long eluded and frustrated business owners and personal users alike. However captivating your carefully crafted posts appear to be, they just don’t reach the people you want them to. Clients don’t see your posts – some even say they’ve never seen an update appear on their feed. So where do these posts go, and why aren’t yours getting the exposure you need?

Continue reading…


Instagram Video: What’s it all about?

Video marketing is becoming an increasingly popular way for businesses to communicate their brand values via a multi-sensory medium. So how can Instagram’s latest offering help you to engage more customers and increase your revenue? Continue reading…


How to use Instagram for business

Instagram is one of the fastest growing, most effective social media networks out there. Its visual focus makes it a must- have for any business selling products or experiences – including travel agents, beauty retailers and restaurants. Yet Instagram still mystifies many – who don’t understand how it can be used to produce lucrative results for their business. In this blog we explain why Instagram should form an important part of your online marketing strategy, and offer some key tips for helping your business to experience the benefits of this commonly underused platform. Continue reading…