5 tips for more-effective content promotion on social media

Posting on social media platforms may seem like a breeze, after all you don’t need any special qualifications to post on Facebook or Twitter, but there’s still a right way to do if you want to get the maximum engagement with your audience. Effective promotion on social media platforms relies on content, but the important point to remember is that it’s not the quantity that engenders engagement; it’s the quality. Here are 5 tips that might just help you write better social media content. Continue reading…


Creating video content within budget

As we discussed in our previous blog, online video marketing is pretty powerful. It’s exploded in recent years with the help of social media platforms and an increasingly impatient society; now, we prefer to receive information quickly and effortlessly. For businesses who don’t already incorporate video into their marketing strategies, it can feel overwhelming to consider producing and sharing video media online – not to mention expensive. But effective marketing videos don’t have to be big productions (with even bigger budgets). Here we explain how you can share a slice of the action online – and why size (and money) doesn’t always matter when it comes to online video marketing. Continue reading…


Social media: the key driver for politics and business

You may be bored with elections: you might even share ‘Brenda from Bristol’s’ frustration and annoyance at the prospect of having to trail out to the ballot box to put your X in the box yet again, but at the end of the day that’s politics for you. You probably already know all political parties want your vote, and that they will move heaven and earth in an effort to get it. But, what you probably didn’t know is that votes this time around won’t necessarily just be won by canvassing and knocking on doors; in this latest election the weapon of choice is social media – or, more specifically, targeted social media. Continue reading…


Social media planning: how to stand out from the crowd?

There can no longer be any doubting the value of social media. It’s a powerful tool which, when used effectively, can definitely create leads and drive sales. The problem is social media is becoming ever-more competitive and cutthroat. Although online audiences continue to grow exponentially, getting the attention of that audience is becoming increasingly difficult. Many businesses mistakenly believe that the way to overcome these difficulties is to add more and more channels to their marketing strategy. Unfortunately, that approach never works, and will not drive or engagement or result in a better ROI. Continue reading…


Could Pinterest be the new ‘social’ choice for your business?

Does it ever seem like your social media marketing efforts have stalled and hit the buffers? Do you feel like you’ve squeezed every last drop out of Facebook and Twitter and finally hit the wall? Well, there’s a simple answer if that’s the position you find yourself in: diversify. Have a look at which other social media platforms are out there and reach out to new audiences. Continue reading…


Creating a long-term social media plan

Whilst viral videos and inescapable memes make it seem as though social media produces overnight success, most companies will tell you that it’s a slow, steady build. Creating a long-term social media plan is an essential aspect of the online promotional process – as you need structure and foresight to successfully implement a social campaign. Here we explain how to plan ahead for the future – with some simple tips and tricks even the busiest business owners can make time for. Continue reading…