The Power of Positive Imagery, Proven

It’s no secret that the right imagery really can transform a rather dull and boring website into something quite spectacular. Not only this, but quality imagery also has the potential to improve the way any given business is perceived in the eyes of its target audience. From engagement to reputation development and right through to improving conversion rates, the power of positive imagery knows no bounds. Continue reading…


Users don’t share social media content because of its quality – they share it because they can.

If your business regularly posts on social media channels and your thoughts get shared or retweeted, then you’ll probably feel quite chuffed about it. After all, if people choose to share the content you write, what’s not to feel smug about? But ask yourself this question: are users necessarily sharing your content because of its quality and uniqueness, or is some other factor at play here – something indefinable? Well, if the recent research from the USA is to believed, the reason many users share content on the likes of Facebook and Twitter is not the quality of the material per se; it’s because they can. Continue reading…


Content Marketing Spring Cleaning Strategies

Spring cleaning season can and should be applied to most things – content marketing strategies being no exception to the rule. Sure, it’s one extra job on the pile and one that you’d rather sweep under the rug a while longer, but you can’t…at least, not if success is something you’re interested in. Continue reading…


Why is imagery important when promoting your business online?

Some businesses invest in websites and plan for their future effectively. They understand the importance of functionality, digital marketing, blogging and social media. Yet many concentrate so intently on the site structure and launch itself that they forget about the quality of what’s contained within. In this blog we cover an incredibly important element of website design and online marketing – images. Continue reading…


3 content marketing errors that could be damaging your business

Never underestimate the power of content. That’s the message that Google has been peddling for some time now, and generally that message is the right one. If you really want to make an impact, attract a loyal following and make headway in the SERPs, then you’ll have to create great compelling content. But what if you’re content isn’t that great? What if the type of content you create is slowly stifling your brand’s appeal? How do you go about putting it right? Well, you can start by avoiding these 3 simple digital marketing mistakes: not taking mobile seriously, failing to fully appreciate the intricacies of social media and playing it too safe. Continue reading…