4 key indicators that your website needs refreshing

When a business invests in a website it generally does so for a number of simple reasons. 1, so that the website will attract more visitors; 2, to ensure that the visitor’s experience onsite is satisfying; 3, to encourage visitors to come back time and again and; 4, to increase the total number of sales. In an ideal world it would also be nice if the investment resulted in a Number 1 Google ranking, but in a highly competitive online world, the chances of that happening are unlikely. Continue reading…


The Lowdown on Google’s Mobile First Index (Part One)

It’s finally happening – Google is toying with a brand new mobile-first index.  Needless to say, this is the kind of thing you really cannot afford to overlook or ignore. The long and short of it being that when the new system is rolled out, it will mean that the SERP rankings in general will be assessed and awarded in accordance with the quality of the mobile content provided. And just for the record, the answer is yes – this will also apply to the listings displayed to desktop users. Continue reading…


Web design dos and don’ts

Not all website designs are the same – naturally, each one is specially created to suit the business it serves. Yet sometimes complex, fanciful web designs actually obstruct online success for the businesses they serve. In the latest instalment of our Beginners’ Guide to the Web series, we explore a few key elements of website design, and explain the main pitfalls to avoid for online success. A blog from website design Stockport, Search and More. Continue reading…


How to make sure your website is easy to use – and why it’s important

For a website to be successful and profitable, it must be easy to use. It may seem like an obvious requirement – but often user-friendliness is forfeited for complex design and fancy functionality. If a website is difficult to navigate and it’s hard for your visitors to get what they want, it’s likely they won’t spend time or waste effort trying to figure it out. For this reason it’s incredibly important that your website is designed with your users in mind. Continue reading…


What are the key website ingredients for a successful website

In lots of ways, building a successful website is like baking a cake. If you start off with terrible ingredients then the cake is unlikely to taste great – even if you followed the recipe and method to the letter. A website is only as good as its content and components – and without quality ingredients, your site is unlikely to produce the results you need it to. Here we cover a few key elements that when neglected often cause great websites to fail. These components come together and work in harmony, combining to make your online presence powerful and profitable. In the latest blog from our Beginner’s Guide to the Web series we explore these key elements and explain why each has valuable benefits and important implications for your website. Continue reading…


How to adapt or build a website to suit your business objectives

Contrary to popular belief, not all websites are the same. Although naturally they look different, many businesses believe that obtaining or updating one is simply a matter of doing the same thing each time. However each and every website needs to be approached differently – as every business and client base is unique, with varying requirements. In this article we explore how businesses new to the web can build a site that is likely to help them fulfil their business objectives – from a strong presence to increased revenue. This blog is the latest in our Beginner’s Guide to the Web series. You can read more about making sure you’re setting up for online success here. Continue reading…