How does PPC accelerate the SEO process?

PPC, ‘Pay Per Click’ advertising or ‘paid search’ is entirely separate to organic search – and yet the two often go hand in hand. This leads many business owners to ask: ‘How does PPC accelerate the SEO process – if at all?’ Here we explain why PPC is a valuable aspect of any online marketing strategy – and why it yields results in conjunction with SEO. Continue reading…


Should you use PPC advertising in your online marketing efforts?

If you are a small business, your website will be the lifeblood and focal point of much of your marketing efforts. It is the one place where you can get all your information, products and services in front of the eyes of the right people.

There are many different methods to do this – blogging and content marketing, social media such as a Facebook business page and by working on keywords through search engine optimisation (SEO). Continue reading…


The Three Core Components of Successful Marketing Emails

Every time a fresh wave of Internet marketing statistics is published, we’re presented with reminders of just how powerful and influential e-mail marketing can be. Even in this day and age, it still has an enormous value. Or at least, in instances where it is used strategically and to its full potential. Continue reading…