As any business owner who has written a blog for their own website will tell you, creating content yourself is a labour of love. So after plenty of time spent staring at a screen, re-reading and re-writing, you publish your piece for it to be met with little excitement or engagement. It can be soul-crushing (and in the long-term potentially damaging for your business) to continually post blogs on your site to little or no avail.
When it comes to success with blogs it really is a case of quality over quantity – and any engagement gives you an opportunity to assess what’s working and what isn’t and improve your approach via analytics and website data. In today’s piece we share three top tips to help you to achieve maximum exposure with as little effort as possible.
Share blogs on sites as well as social media
Most businesses concentrate on sharing content on their site across their own social platforms – namely Facebook, Twitter and Instagram. This can produce mixed results – and traffic from each can vary greatly. It can sometimes feel as though few people actually see the articles you write – even with blogs posted regularly to social sites. Thankfully there are plenty of authority sites that encourage and provide a platform for blog sharing. These include Reddit, Stumbleupon and Mashable – but there may be some that are specific to your industry. Make a list and try a few – making accounts for each and sharing blogs periodically. Don’t be afraid to post articles in non-chronological order or particularly interesting pieces from a few months ago – as these can still produce excellent results in terms of traffic and conversion.
Make friends with relevant non-competitor businesses
It’s easy to assume that staying focused on your own marketing strategy and promotion and avoiding contact or interaction with other similar brands is best practice online. But in fact it’s better to approach other companies and reach out to them via commenting, liking and regular, genuine engagement. This encourages reciprocal activity, thus widening your audience and increasing the potential that your content will be shared amongst relevant target audience members.
SEO-optimise every article
It’s crucial that each and every blog you post online is SEO-optimised. If you’re using a WordPress platform this can be simple thanks to an easy to use plug-in called Yoast. If you’re not on WordPress, it’s worth getting professional support or training to ensure that every article uploaded is working hard for your website. Quick and easy optimisation tips include setting popular, relevant keywords, using headings and adding alt-tags to any images within the blog.
For more top tips or to enlist professional support with online marketing, get in touch today.