E-commerce has grown rapidly – and this has resulted in some otherwise successful companies feeling left behind in the digital realm, especially as over 70% of consumers profess to prefer buying online. Even if you’re currently doing well online, most businesses want to grow – to sell more and expand their business and credibility as they acquire fresh customers. Here we share a few simple top tips to incorporate into your preparation and planning, helping you to more effectively target and engage your target market for swifter, more significant sales volumes.
Align with your audience
If you don’t feel you’re selling as much as you should be online, ask yourself – is what you’re offering and how you present it promoted in line with your audience’s wants and needs? It’s likely that something somewhere is missing – perhaps you’re neglecting a social platform your audience prefers – or failing to capitalise on a fresh opportunity. Maybe your branding is preventing your demographic from coming forward to engage with your company. Consider your audience and how they need to be approached before making fresh plans and honing your strategy.
Don’t neglect social media and SEO
SEO, social media and PPC are crucial elements of any company’s internet marketing strategy. If you fail to give them your full attention (and a sizeable portion of your budget), it’s likely you’ll also fail to hit your sales targets online. Make sure you invest in full social media management and SEO to guarantee a well-rounded and comprehensive presence.
Create a smoother, seamless e-commerce experience
One of the worst things a business can do is spend freely on social media, advertising and SEO, whilst neglecting user experience. Driving traffic to an unsuitable website is like inviting a group of tee-totallers to a beer festival – it simply won’t work. Ensure that your website is optimised and provides a smooth, seamless experience for your customers – encouraging them not only to stay and pay, but also to return.
Explore new avenues
Online marketing is constantly evolving. Are there new sites you could promote your business on? Fresh partnerships to be created? Don’t be afraid to explore and exploit new opportunities as they arrive. Successful strategies employ a blend of techniques and avenues, which constantly shift and change as your campaign progresses and priorities change.
Stay ahead of the game
As detailed above, the online marketing landscape is changing at a consistent rate – and if businesses want to retain customers, they need to keep up. Make sure you’re abreast of current and upcoming trends – make a habit of regularly checking up on what’s new, what’s now and what needs to go (or be scaled down). A marketing company will take care of this on your behalf – ensuring that your strategy is always ahead of the curve, taking advantage of the latest trends.
Are you feeling overwhelmed and overrun as you try to take on the promotion of your business single-handedly? Do you need internet marketing support to sell more online? Speak to our friendly team of experts today to discuss your individual requirements.