When building a successful relationship with your SEO agency, it’s important to remember that the communication between you is a two-way street. You need to be working as a team in order for your goals to be achieved as accurately as possible. Search and More are here to talk you through these handy tips for getting the most out of your SEO agency and building up a memorable, productive relationship.
Give the SEO Agency your time
As you are putting the trust of your brand image and reputation in the hands of your SEO agency, you should feel comfortable and confident with what they can do for you and that you will be happy with the outcome. It’s also important to get to know who you will have most contact with in order to learn their values, expertise and general approaches to helping you shape your brand.
Being honest is another key element when getting what you want from your SEO agency, so it’s important to remember to be open with them about what it is you are looking for from them. There’s no such thing as the wrong question, so ask whatever you need to put your mind at rest and to feel assured that you’re both working towards the same goal.
Have a Good Communication Plan
When in the early stages of working with an SEO agency, a plan should be instantly put in place. Doing this first will help to build final goals and keep unnecessary issues at bay. Part of this plan should include how often you will meet and how you should do it, whether it be a phone call or a face to face meeting.
A good SEO agency will easily understand your objectives and discuss with you whether they’re attainable for your budget. They should have the ability to put together a timeline of realistic results and to break down how they aim to help you reach your goals.
Make the Most out of your SEO Agency Meetings
Ensuring you are prepared for regular meetings will help you to get the most out of speaking with your SEO agency, whilst saving you time from making calls and sending out emails outside of meetings.
There is a lot you could to make sure you get the most out of your SEO agency meetings. Start by making sure you agree on an agenda for each meeting before you get together in order to prioritise topics that need addressing, and make sure you have objectives that are clear and easy to follow. It’s also important to make sure that you have all relevant people in the meeting who are able to make necessary decisions
Ensure you and your SEO Agency Speak the same Language
Regardless of your knowledge, your SEO agency should be speaking to you in a language you can understand, as opposed to throwing a pile of industry terms at you which you may not be familiar with. If you don’t wish to dig too deep into the data side of things, you need to be sure that your SEO agency are understanding of this and prioritise the information that is important to you.
Get the Most out of your SEO Agency’s Expertise
Your SEO agency should know the best practices and be up to date in order to optimise campaigns to the best of their ability. Though you and your SEO agency should work to an agreed plan, it’s also important to stay flexible and be open to any suggestions that will have a positive impact on the performance on you campaign.
If you’re ever unsure or have any questions, your SEO agency are there to help you in any aspect you may need help with. Maybe ask if they have any guides you can download for a bit more in depth knowledge. It’s also a good idea to read their blogs and newsletters on a regular basis in order to stay up to date with what’s going on in the world of SEO.
Set Measurable Key Performance Indicators (KPI’s)
In order to collect an accurate evaluation of the performance of your campaigns, your SEO agency should provide to with certain metrics to keep an eye on important success factors. These factors should be based on the objectives set for your business and the expectations put in line at the beginning of the relationship with you and your agency.
Our Stockport based experts at Search and More are here to guide you and help to build a bespoke website with SEO in mind. If you would like help building a website that impeccably reflects your brand and services, then get in touch with us today to see how we can tailor our services to you.