In recent months, we have seen a huge change in Digital/Internet Marketing it is a constantly moving industry.
The constant evolution of trends is enough to drive you insane sometimes; you need to avoid web-based chaos.
At Search and More, we are following the changes to ensure your needs are met through the changes. Many companies are opting to try and manage SEO change and website optimisation themselves, they are getting consumed with reading the wrong data and making judgement off the back of this.
A few tips we believe makes a difference.
Don’t be obsessed with analysing data. The temptation to go on daily and monitor your analytics, e.g. keyword rankings and site traffic will just cause you unnecessary stress. You may not be aware you are doing it but in can become an obsession and waste time that could be used more constructively. You need to allow time for organic growth, this doesn’t happen overnight. To be able to use your data constructively you need to allow time for a change of data to feed through. This could be bi monthly or monthly. This depends on the brand and if you are monitoring something specific. We can become obsessed with constantly have a tab open on your computer and being drawn to check it. This is not constructive to your daily functioning.
Systemise and be structured (Automate).
We all start out with good intentions at the start of the day planning our “to-do-lists”, but, rarely does this result in everything on our list being completed. This is usually as you don’t think about your to-do-list, but throw everything down that’s outstanding. Take time to plan, write and schedule your daily Tweets and Facebook post in advance. We have the management tools to do this for you and collate a group of platforms (e.g. Facebook Twitter, LinkedIn and Google+) so scheduling can be planned and allows for account management. We can monitor the audience hit, clicks and responses through its analytical features.
“Automation is a must, but it comes with a word of caution: Don’t rely on this shortcut for 100% of your social media efforts. Don’t forget to engage with your audience — that can’t be planned in advance,”
External management packages.
Don’t try and take on areas that you can’t manage. To be an efficient business owner, you need to accept that certain aspects of your business are better managed elsewhere. As trying to keep, everything in-house can mean another full salary that isn’t worthy of the time and expense, as opposed to a monthly management fee. The digital era is an every expanding abyss of technological change and requires qualified workers to understand this. Like a lot of aspects of digital marketing, results can vary with outsourced work, building long-term relationships is essential to be able to work cohesively to maintain recognition with in the web. Never sacrifice the quality of service to try and cut corners. Digital marketing is such a complex beast that even we, as seasoned pros have episodes of frustration.
Digital marketing is an area you can’t afford to be negligent in so call us on 0161 669 5544 for any further information.