Should your business be blogging?
Well, only you can really answer that question.
We can all make suggestions and give you advice about how your website can benefit by having a blog, but at the end of the day the choice is yours and yours alone. All we would say is that if you don’t blog you’ll be missing out.
How can we be so sure?
Well, because of other people’s experiences. For many successful businesses, having a blog is an essential component of their online strategy. The blog drives traffic to their websites, improves their SEO, helps them connect with new audiences and helps them to engage with their online community. Still, not convinced? Well, then consider these points:
Blogging helps to drive traffic to websites.
A great blog with high-quality content can help to drive traffic to websites. Great blogs inform and inspire and therefore resonate with audiences. They can also turn casual visitors into potential customers. Great blogs are also a good foundation for social campaigns and are ideal for sharing with a wider audience, particularly on social media sites. When you post blogs you can also create inbound links within the copy which redirect an audience back to your landing pages or to portions of the website you would ideally like your visitors to see. Without a blog many visitors will remain blissfully unaware of these and could potentially miss out on the quality products and services your business offers online.
Blogging can help to improve your business’ performance on search engines.
Blogs and search engines are a match made in heaven, and make the perfect bedfellows. Search engines like Google love quality content; in fact it’s their key driver. If you can provide this you’re your business and Google will get on like a house on fire. The key to this happy relationship is the keyword. Unless you work out which keywords are right for your business, that is the keywords your customers are searching for, the online relationship will end acrimoniously. Once you’ve nailed down the right keywords your customers are searching for, then make sure you use these in every blog you write. The more focused quality content you write and share, the more the search engines will love you, and the better your search engine ranking will be.
Blogs can improve your credibility and position your business as a thought leader.
Great blogs not only entertain and inform; they also inspire trust. By writing thoughtful and informative articles you will be able to position your business as a trusted resource and that can significantly improve the appeal of your brand. When you write your blogs you’re not only selling your products and services: you’re also selling and marketing your knowledge and expertise of the industry. You’re telling your audience you know your stuff, and that you are one of the movers and shakers within your industry.
Blogs can help to develop better and more profitable relationships Great blogs can also help you to better engage with your audience and improve your business’ strength and reach. Most visitors who come to your site for the first time will be researching products or looking for answers to specific questions. The majority will not by that stage have made a definite decision to purchase. If you can give your visitors the information they’re searching for, or provide answers to their questions, you’ll be able to gain their trust. Once you’ve got that in the bag you’re far more likely to also gain their business.