A blogger outreach campaign is a relatively easy way to reach out to a wider audience. If you have a product or service that bloggers will enjoy, having them write about it that links back to your website will do wonders for your link building strategy.
At Search and More, we have recently started offering blogger outreach campaign services to our local clients, and we received notable results within our first week!
So, do you have a product or service that relevant bloggers will love? Of course! There are so many bloggers out there who write about various topics, such as family blogs, DIY, health and fitness, finance, tech, and even general lifestyle. This is just a small selection, but you can bet that there is a blogger out there who will be perfect for your business.
Types of blogger outreach
Your approach to blogger outreach campaigns will depend on the type of business you run. Here are just a few options that you could consider…
These are articles that a blogger is paid to write and publish, with links leading to your website. How much you pay each blogger will come down to your budget, the popularity of each blogger and the type of post you request from them. Those with a higher domain authority (DA) usually charge a higher price, but you will likely receive bigger returns.
It’s important to remember that a blogger should always declare when their articles are sponsored or include a gifted item. There is usually a disclaimer in these articles.
Similar to sponsored articles, this is written on the blogger’s behalf. The blogger then receives a payment to publish it on their website. This can sometimes be a cheaper option if you already work with SEO and link building specialists, or you have someone in-house who can write for you.
Another type of blogger outreach is to have them receive your product or service in exchange for a review. This can be in the form of a blog post, video, or social media post. Some bloggers may still ask for a payment, but many smaller bloggers who still have decent traffic will likely accept an exchange.
Similar to a review, the article may focus on a broad topic but mention your product as a feature. For example, a parent blogger may talk about days out with the kids, but mention that they used your baby bag.
Competition is an effective method for both the blogger and the brand. You provide the prize for the blogger or influencer to give away. This could be on any platform such as Instagram, Twitter, YouTube or their website. This will increase website traffic for both of you, especially if you have something that’s in high demand!
Let Search and More take care of your blogger outreach campaigns
Of course, the first thing you must do is find the best bloggers for your product. This is where Search and More come in. With a portfolio of reputable bloggers across the UK, we can find the perfect website to promote your products or services. We can even write articles to submit on your behalf! Get in touch to find out more.