Blogs make up a significant part of the internet, providing a simple content management system (CMS) that can be frequently updated.
However many website owners do not make effective use of this valuable asset.
A blog can be invaluable if it is updated frequently with relevant and interesting articles.
Increased website content
A frequently updated website with large amounts of good content is one of the key factors of search engine optimisation. Blogs are a simple way of constantly adding new and fresh content that search engines and visitors alike will enjoy.
Natural incoming links
The best type of link is one that comes naturally. Interesting and useful content is useful in bringing in these types of links as people are happy to link to information that is appealing and relevant to their own.
Although you are likely to have chosen keywords with which to optimise your website, often blog posts will explore topics surrounding the subject matter, rather than focussing only on the keywords. Consequently it is often found that particular blog posts, perhaps not containing your chosen keywords, might become extremely popular and bring many visitors to your website. You might find new niches to explore and take advantage of by finding out more and more what the visitors to your website are looking for.
A blog is also very useful in allowing your visitors to interact with you. This is usually in the form of comments but can also be in the form of social media bookmarking. Use your blog to get feedback from customers and respond to them in an appropriate way.