To blog or not to blog; now, that really is the question?
There are still lots of people out there who either can’t see, or refuse to see the benefits and advantages of blogging. Worryingly a lot of these Doubting Thomas’s own businesses. Blogging is now 10 years old, and, most importantly of all, going from strength to strength. If it didn’t serve a useful purpose, do you really think it would still be with us?
All businesses could benefit if they communicated directly with their customer base.
Now you may believe you’re already doing this if you have a live website. The problem is they are not the same thing. Websites give businesses a useful platform to promote and sell their brands and products. The problem is this is just one-way communication. Websites don’t allow for interaction with your customers. Blogging does. Blogging leads to two-way communication and brings the business/customer relationship to life. What’s more it’s now an essential element of search engine optimisation which will raise your profile and bring you more business leads. If you’re still not convinced, consider the following.
The benefits of business blogging:
• Business blogging gives you the opportunity to ask your customers questions. You can also make suggestions and ask for feedback on the products and services you’re offering.
• Blogging is the perfect medium for giving your customers real-time updates on the products you offer. You can tell them what you’ve got planned, or use the information they feed back to you as research for future product development.
• Blogging gives a business the opportunity to respond personally to problems and any issues that customers may be facing. It’s this personal, one-to-one interaction that makes it so special.
• Blogging makes you part of a special online community.
• A blog is one form of online marketing, though not, by any stretch of the imagination, the only one. But if used properly and sensibly, it can take your business performance up a notch.
• Blogging lets you showcase your expertise and knowledge of your specific niche.
• Blogging lets businesses to build a bond of trust with their customers. If you know your stuff and have demonstrated this knowledge, then customers will approach you for suggestions or for answers to their problems.
• Good quality blogs can add rich and valuable content to your website. Google and the other search engines love this type of content. It will set you apart from the crowd and do wonders for both your online credibility and search engine ranking.
We could carry on and suggests all sorts of other ways in which blogging is beneficial to business, but we think we’ve probably already made the point. Blogging is a vital and necessary part of online marketing and essential if you wish to optimise your website for search engine visibility. It can also be fun to do at the same time. It’s no longer a matter of you and a computer: blogging gives you the chance to engage with the very customers you’re trying to cultivate. What’s not to like? Don’t be a Luddite. Start a business blog and give it a go.