Are business blogs really worth the effort?
Well, ask that question to the owners of many successful companies and they’ll probably tell you that the answer is undoubtedly yes – they are. Naturally there will always be one or two sceptics who’ll tell you you’re wasting your time, and suggest that you’d probably be better off putting your wasted time and effort into something a little more productive. The problem is that internet marketing is a broad church with lots of contrary and conflicting opinions. It’s impossible to say which of those opinions is right or wrong. However, what we believe is indisputable is that blogging is as strong today as it ever was. If it really was a lame duck, do you really think people would still be subscribing to it – of course not. It’s popular because it has the potential to deliver results.
Communicating directly with their customer base will bring business benefits.
Now you might think that’s what you’re doing through your website, but actually they are not the same. Websites are useful for giving businesses a useful platform to promote and sell their brands and products: so in a sense they are communicating with their customers. Yet it should be stressed that this communication is only one-way – there’s no interaction with the customer. Blogging, on the other hand, can produce two-way communication and has the potential to breathe life into the business/customer relationship. Not only can it can keep the relationship ticking over, but it can also take it to new and exciting levels. It should also be remembered that as Google and the other search engines are increasingly turning their focus on social interaction, blogging is becoming an increasingly important element of search engine optimisation. If your blogs are indexed by Google, then your profile will be raised further and this may translate into a greater number of business leads.
Why is business blogging worthwhile?
- Business blogging gives you the opportunity to talk to your customers and ask them questions. You can make suggestions and ask for feedback on the products and services you’re offering. If the product you’re producing is a duff one, then they’ll be the first to tell you.
- Blogging is ideal for giving your customers real-time updates on the products you offer. You can tell them what you’ve got planned, or use the information they feed back to you as research for future product development.
- Blogging gives a business the opportunity to respond personally to problems and any issues that customers may be facing. If you’re made aware of a problem, then you have the opportunity to fix it quickly. It’s this personal, one-to-one interaction that makes it so special.
- Blogging makes you part of a special online community, and gives you a sense of belonging.
- A blog is one form of online marketing, though not, by any stretch of the imagination, the only one. But if used properly and sensibly, it can take your business performance up a notch.
- Blogging lets you showcase your expertise and knowledge of your specific niche.
- Blogging lets businesses to build a bond of trust with their customers. If you know your stuff and have demonstrated this knowledge, then customers will approach you for suggestions or for answers to their problems.
- Good quality blogs can add rich and valuable content to your website. Google and the other search engines love this type of content. It will set you apart from the crowd and do wonders for both your online credibility and search engine ranking.
- Blogging is a vital and necessary part of online marketing and essential if you wish to optimise your website for search engine visibility. It can also be fun to do as well. Forget those who tell you you’re wasting your time: what you’re actually doing is building and nurturing a special relationship with your customers, and that has to be a good thing, doesn’t it?