Here’s something we see a lot of the time that needs to be put to bed. Many “SEO experts” believe they can create a perfect SEO strategy that is guaranteed to put you on page one on Google. Though we will always have an SEO (search engine optimisation) plan set in place for our clients, we know the trials and errors that come with it. Perfect SEO can only be seen as perfect if you’re up for riding the waves, not just expecting the top spot.
Perfect SEO is often Far from Perfect
These experts will give you a formula that seems really simple to follow. However, following it word for word will leave you with a repetitive cycle of content that Google usually isn’t fond of. Not only will you be wasting your own time, but your rankings will suffer as a result.
An SEO Formula with you in Mind
At Search and More, everything we do is bespoke, even in our pick ‘n’ mix services. You may choose what services you want from us, but we don’t just put the blocks together. We break everything down so that we can understand what it is your business needs to rank higher and reach a wider audience.
Keywords are great, but to use the same selection of keywords over and over does not do your business any good. After all, your business doesn’t only offer one thing. It offers many small things that could potentially fit under one category. Part of our job is to understand what those little things are and translate them to your audience in a way that makes them want to know more.
One Size Fits All vs Bespoke
We think it’s wonderful when our clients do their research, but an article can only teach you so much. Following a step by step guide can potentially help you take a few steps in the right direction. However, it won’t send your website soaring as you’d expect. This is why we are here to ensure that the path you go down for your website is done carefully. This includes your SEO, your PPC (that’s pay per click) and even your overall web design. We look at every online detail of your business and develop a personalised strategy.
Finding the right Expert
There are many who claim to be SEO experts. Often, they can distract you with a sense of “we know everything”. But if they don’t actually understand your business, how can they tell you what you need? This is why it’s important for you to find the right expert for the job. Whether you want to hire someone in-house, or you’re after an agency, personal service matters. It could be the huge gateway between your business doing “okay” and “exceptionally well”.
Talk to Search and More
If you would like to spend more time on your business and less time on SEO, then look no further. Search and More are here to give you the digital support you need. We are more than happy to meet with you and discuss what you need to help your website grow. From there, we will build a bespoke strategy surrounding your pick ‘n’ mix choices. This will enable you to understand the service you will receive, as well as the costs around it. If you would like to learn more about our services, get in touch to speak to a member of our team.