With such a vast ocean of content writing services on the web right now, making the right choice is far from an easy job.
There are literally thousands of providers offering an infinite range of packages and services covering every imaginable need a million times over. Unfortunately, all are by no means cut from the same cloth and the differences in quality between competing providers are quite simply night and day.
It’s hardly a secret that digital content has the power to make or break any online business with quite spectacular effectiveness.
There’s no longer any room for compromise when it comes to content quality, so how can you be sure that the provider you’re considering is up to the job and will not let you down?
Free and Limitless Revisions.
Well, first of all there really should no longer be such a thing as content that’s ‘sold as seen’, though this still remains the way many do business. If you choose a content provider which summarily either comes out with pure garbage or doesn’t fully understand/listen to your instructions, the last thing you want is to find yourself out of pocket for work you cannot use. It’s pretty much the norm these days for a quality content provider to offer free and limitless revisions as standard – anything else is a sure-fire sign of a provider to be highly suspicious of.
It’s not always made abundantly clear as to who exactly will be given the job of writing the content your business needs, so be sure to ask as many questions as necessary. The reason being that while some content providers have their own dedicated in-house talent pools, others will source the cheapest third-party labour from anywhere in the world regardless of the quality of the results, or lack thereof. If you want content that’s not only of great quality but also flawlessly consistent, it’s crucial to take a look into their outsourcing policies.
Make sure before signing up that they actually have the capacity to deal with the workload you’ll be sending their way. Handling smaller orders and the odd requests here and there is all well and good, but when you push a lower-end content provider to its limits, reliability and quality consistency tend to take severe knocks as a result.
Still on the subject of quality, there should always be a guarantee in place whereby if you’re not 100% satisfied with every last word of the content, you don’t have to pay for it. Again, any work that’s sold as seen without any kind of insurance policy represents a risk.
Last but not least, keep an eye out for any signs of success stories that can be used to back the claims to fame of the provider in question. From client testimonials to brand affiliations and really anything else that reinforces their promises, feel free to ask for these kinds of case studies and success stories if none are immediately visible.