It’s no big surprise that the majority of companies embraced making the move towards digital marketing services throughout the last decade, taking full advantage of being able to reach potential customers on a much larger and wider platform that traditional strategies could not achieve.
The digital landscape opened doors for businesses far and wide and made available the ability to grow internationally as well as become leading brands. However, some companies that failed to embrace the digital aspects for their business prior to lockdown suffered massive loss as a result.
Giant retailer Primark suffered a complete loss of sales through not having an eCommerce option in place, dropping from £650m a month to a total of £0. Considering sales of loungewear and sportswear skyrocketed over the lockdown period from other retailers, Primark was left red-faced due to its lone focus on high street sales.
Businesses that were already established with internet marketing Hazel Grove or quick to embrace during the initial few weeks of lockdown generated sales like never before in history, with restaurants, takeaways, online ordering for luxury items seeing the biggest boom period in modern history.
It was reported by EE that an entire 45% data increase on communication services and online browsing over the first few months alone was down to people being confined in their homes and the internet being the companion for adjusted living.
Of the many industries that benefited from online services, online shopping and Amazon services saw a huge surge due to people not being able to leave their homes. Subscription platforms such as Netflix saw increased viewership and subscriptions due to the demand for content, Zoom became the primary source for communication with friends, family and work colleagues and social media platforms saw more interaction than previous with people unable to work and more time to interact.
Ubereats and Deliveroo reported their best ever financial period over lockdown with bigger brands such as McDonald’s, Subway and KFC becoming huge contracts for the mobile app service. On the other side, fitness app Strava more than tripled its usual usage due to fitness requirements from home-based people.
Although the early birds caught the worm and have established themselves in the new normal digital sphere, those looking to shift focus into the digital realm still have a lot of room to push their brand into dominance. With many industry giants that did not embrace their digital presence prior to lockdown facing closure or sustaining heavy losses, those ready to dedicate their presence to people who prefer the safety and leisure of their home can find themselves on accelerated growth in record time.
Search and More are a leading digital marketing agency in Stockport establishing a clear, concise and successful transition to trading effectively on the internet. Contact us today to make a seamless transition into the new normal with the help of our digital marketing services.