email marketing

Email Marketing – How to Avoid Getting Blacklisted

There’s nothing more undesirable than the thought that your concerted e-mail marketing efforts have led to nothing but you ending in the intended recipient’s blacklist. Nevertheless, while it seems that this is something that is in many cases inevitable, there are ways and means by which you can reduce the likelihood of being labelled spam.

The simple fact of the matter is that every e-mail sent that ends up in somebody’s spam box represents a wasted effort on your part and does nothing for your ROI per email. So rather than just passively accepting whatever may happen, consider instead proactively avoiding getting yourself blacklisted with the following expert recommendations:

Confirm New Subscribers

First of all, one of the best ways of ensuring you don’t end up being blacklisted is to ensure that those you add to your active mailing list definitely want to hear from you in the first place. An effective way of going about this is to first send confirmation emails to new subscribers, in order that they may then confirm their interest before being added to your list. This is by far one of the best ways of ensuring that you entirely prevent adding any e-mail addresses to your list that will see you heading straight into spam boxes or being blacklisted. The fact that your recipients are both interested and engaged with what you do will have a positive impact on open and click rates at the same time.

Validate Addresses

You may also like to think about implementing something of an e-mail address validation process, which can either be run in real time or carried out at the moment each individual signs up. It can add a little complexity and friction to the process, but it nonetheless enables you to rule out the kinds of extremely common typos and mistakes that result in erroneous addresses being added to your e-mail list. It’s also a great way of completely eliminating the prospect of being duped by fake e-mail addresses.

Engagement-Based Deletions

Most marketing experts insist that those involved in e-mail marketing in any way should get into the habit of ‘sunsetting’. This basically refers to the process whereby any recipients on your list that are unengaged should be systematically removed, for the simple reason that they are only driving you down. It’s up to you to determine exactly how much time you should give your e-mail recipients to click or convert. After this time has passed, it’s in your best interests to get rid of them entirely. While it’s true to say that this will decrease the size of your mailing list, it will be beneficial for your ROI per sent email and your reputation, as you will only ever be reaching out to those who actually want to hear from you.

In Summary

Contrary to popular belief, e-mail blacklists are not your enemy and are not out to get you. They simply exist for the simple reason that there is a ridiculous amount of spam being sent out these days, making them 100% necessary. As such, along with producing high quality content for your e-mail marketing efforts in the first place, it’s simply a case of ensuring that those populating your mailing list genuinely have an interest in who you are and what you do.

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