There really is no point beating about the bush.
It’s best to be honest from the start. Internet marketing can be pretty complicated and time-consuming: if you’re going to do it well, you’re going to have to put the hours in. SEO alone may well help your website’s rankings improve, but it can’t guarantee that you’ll automatically get the traffic you believe you deserve. If you really want this, then you’re going to have to cover every marketing base. However, if you could do just one thing that would help you to market your products or services, I would suggest you try article marketing or blogging.
I know I’ve mentioned this before, but the importance of blogging really needs to be hammered home. It’s a crucial part of organic marketing. It gives you the opportunity to put fresh, interesting and relevant content on your website each day and can, if it’s good, attract visitors to your site. The beauty of blogging is twofold: each of these benefits alone is worthwhile, but when used in tandem they will have a significant impact on the performance and success of your website.
When you blog about your niche market or a particular product you’re offering, you’re telling the world that you’ve got what the customer needs and you know what you’re talking about: you are the expert, after all. You could call it a kind of soft marketing, or pre-sell. In truth you are buttering up potential customers, and there’s nothing wrong with that after all. All businesses ultimately want to convert interest in to sales. If a blog can go some way to achieving that, then it has to be beneficial. The only thing that should be borne in mind is that if your blog is simply just a glorified hard-sell, you run the risk of losing the interest you’re trying to generate. Blogs can be both informative and persuasive, but it you cross the line and just turn them into blatant sales pitches, then you will probably lose your visitor and do little to endear your site to the search engines.
Blogging also gives you the opportunity to build in one way backlinks to your website, and these are capable of attracting relevant and targeted prospects.
The higher the quality of the backlinks you can attract, the better. Search engines like Google appreciate backlinks that have gravitas, so it pays to cultivate these. The beauty of blogging and distribution is that it gives you the opportunity to create many backlinks not just from other sites that link to yours, but also from directories. Of course getting links on directories isn’t guaranteed or necessarily easy, unless you’re prepared to pay, but you don’t have to go down that road: there are other ways.
If your blogs are good enough, they will in time find their way onto these directories: you’ll just have to be patient and accept that organic isn’t necessarily instantaneous, but it is sustainable. If you really haven’t got the time or patience, then you could always try submitting your blogs through automatic distribution directories. These particular sites will do the work for you and search for the most suitable and appropriate sites for yours to link to.
If blogging still sounds like too much hard work with little tangible benefit, then I guess you’ll probably never warm to the idea or become a convert.
However, there are enormous benefits to be gained, and surely anything that attracts more visitors to your website has to be a good thing, doesn’t it? These people might just turn out to be potential customers, and you wouldn’t want to ignore them, would you? Everything comes to he who waits and writes, but you have to fight for it.