Once again, the web marketing gurus at Forbes have been collaborating and conferring with regard to what’s going to be the hottest ticket in town in 2016…from a marketer’s perspective, anyway. 2015 turned out to be a pretty predictable year on the whole in terms of key web marketing shifts and patterns – it remains to be seen whether we really know as much as we think we know about next year.
So as far as those with various fingers on all manner of pulses are concerned, what are the biggest online marketing trends we can expect to see dominating the scene in 2016?
1 – Video Ads
Well, the frontrunner in Forbes’ latest list is none other than the relatively humble video ad. They’ve already been with us for decades and the concept itself is as old as modern media in general, but is nonetheless looking increasingly likely that 2016 will see a massive surge in the use of online video ads. Specifically, you’ll undoubtedly note a considerably increase in the number of video ads appearing here, there and everywhere while going about your business online.
2 – App-Number Explosion
Some experts have predicted that within the next decade or so, the standard website as we’ve come to know it could completely and permanently disappear from existence – apps becoming the new standard. However, realistically speaking this is unlikely to happen for quite some time, but in the meantime the volume of apps being thrown out on a global basis every hour of every day is likely to ramp up with serious ferocity – 2016 therefore being likely to bring about a huge spike in app numbers.
3 – Mobile Mashes Desktop
2015 will go down as the year that mobile web traffic finally shouldered its way past desktop for the first time in around a dozen key nations. And not only is this something that’s expected to continue next year, but the experts are widely expecting to see mobile traffic completely and totally wipe the floor with desktop traffic. In fact, such is the importance of mobile’s massive growth that even Google has now stated that to operate a mobile website exclusively with no desktop site whatsoever is in fact perfectly fine.
4 – Virtual Assistants
The world as a whole has finally begun warming to the likes of Cortana and Siri, after several years during which they were to a large extent pretty much useless. These and other virtual assistants are expected to play a massive role in web marketing efforts next year, bringing about the need for a brand new approach to website optimisation.
5 – Virtual Reality
Last but not least, Forbes is also confident that after a pretty extensive period staying dormant, virtual reality technology will at long last burst onto the mainstream scene in 2016. As a medium that’s expected to bring about enormous changes in the ways in which tens of millions of consumers interact with games, social media, entertainment and the web in general, the scope for new approaches to online marketing is simply extraordinary.