Success in digital marketing comes down to little more than the forming of good habits and putting in as much homework as necessary. Needless to say, this is a bit like saying that winning the lottery is as easy as picking the six correct numbers and buying a ticket. Of course the good thing about digital marketing is that it isn’t nearly as much of a guessing game or a roll of a dice as playing the lottery, plus there are plenty of rules, tips and guidelines to follow that can massively increase your chances of success.
Get it right with web marketing and the sky’s the limit with how far you can take any brand or business. So in terms of the kinds of positive habits you should be forming, what should you be striving for and doing your very best to fall into in order to become the best digital marketer you can be?
Habit 1 – Strategy
In the instance of digital marketing, being strategic technically means being able to think about and predict the future. You may have heard on numerous occasions that 20% of your customers will bring you 80% of your business while 20% of your actions will yield 80% of your success. As such, being strategic means identifying these 20% and giving them key focus, rather than simply investing tirelessly in bringing the vast swathes of new customers to your website without actually converting any of them.
Habit 2 – Data
Success in the digital world is all about data – as in the collection of data and then knowing exactly what to do with it. There is a clear and important difference between glancing over analytics from time to time and actually getting really stuck into the meat and gravy when it comes to data analysis. Technically speaking, there is no excuse for getting it wrong as everything you need to know about who your customers are, what they do, what they want, how they want it and how they want you to provide it for them is right there in front of you in hard data. So if you can get into the habit of using this data efficiently, chances are you’ll go pretty far.
Habit 3 – Speed
There is only ever a certain amount of time between an opportunity arising and one of your rivals capitalising on it. While it’s true to say that rushing things without due thought is hardly a good idea, speed is of the essence and procrastination is to be avoided at all costs. As such, another habit of huge importance to those in digital marketing is that of being able to identify opportunities and snap them up quickly.
Habit 4 – Audience Knowledge
Last but not least, it is also said that in order to grow your audience you need to first know your audience inside and out. This may sound rather clichéd but it really couldn’t be truer, as you cannot expect to give them what they want until you first find out what it is they want. As such, one of the most important habits of the professional digital marketer is that of getting out of the habit of assuming you know your audience and instead diving headfirst into as much real-time information as possible to find out what makes them tick.