Once again, the time has come to share a selection of the most important digital marketing statistics from the last week. As always, anyone out for the biggest bumper package of facts and figures should head over to the Internet Statistics Compendium, where you’ll find more than enough to keep you busy.
1. Most British consumers have data privacy concerns
First up, a recent study carried out by Gigya found that a whopping 68% of consumers in Britain are worried about the ways in which companies are using their personal data these days. Interestingly, around 66% specifically highlighted their data privacy concerns regarding fitness trackers and smartwatches.
2. Personalised marketing is the future, in the eyes of parents
Mumsnet carried out a survey on British parents and found that almost half (46%) of them believe that personalised advertising and marketing will be a big deal going forwards. That said, closer to a quarter (26%) said that they would actually be happy for their personal data to be used for the purposes of personalisation marketing materials.
3. Online retail sales for the UK are up 13%
According to the latest roundup of data from IMRG Capgemini, online retail sales for the United Kingdom as a whole have increased year-on-year (as of March) by 13%. As predicted, mobile e-commerce performed particularly strongly, having grown 18% since March last year.
4. 19% of professionals have secured work through LinkedIn
No longer can the power and influence of a solid LinkedIn profile be overlooked or underestimated. According to the company itself, not only has LinkedIn now surpassed the half-billion member mark for the first time, but an incredible 19% of professionals have secured a job through the platform while 29% have discovered new job opportunities to explore.
5. Most marketers see data analysis as someone else’s job
Despite the fact that comprehensive data analysis is one of the most important of all marketing duties, most marketers do not see it as their job. BlueVenn carries out a study involving US and UK marketers, which revealed that a full 64% do not believe it is their job to analyse data. Interestingly though, 93% of those polled stated that they were confident in their abilities to analyse even the most complex marketing data.
6. Retailers still struggle to predict traffic
According to a report published by Tryco, 50% of online retailers are not monitoring performance to a sufficient extent to enable them to accurately predict shopper traffic. Which in turn is leading to customer service and inventory management deficits on a widespread basis.
7. UK consumers still receptive to certain ads
Last but not least, while the use of ad-blocking software is accelerating at its fastest ever pace, research from Trinity McQueen suggests that almost half (46%) of shoppers in Britain are still happy to receive ads and marketing materials, just as long as they’re relevant.