There have been many articles questioning whether the phone call era has come to an end. However, due to the rise of voice assistants and click to call buttons for mobile search, calls are now a huge part of online activity.
Optimize paid search ads for phone calls
When considering things such as insurance or mortgages, a helping hand is often required. Over half of consumers prefer to speak with an agent over the phone for certain situations. In fact, 70 per cent of consumers have used a click to call button, while three times as many people prefer to speak with a human via voice as opposed to using a web form.
Calls aren’t just a choice for consumers either. According to a recent study by Invoca, calls actually lead to ten times as many conversions as clicks.
If you find that your business isn’t receiving as many calls as you would prefer, this article by Search Engine Watch has everything you need to help optimise your search ads in a way that will drive more high-value calls.
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