How to optimise paid search ads for phone calls

There have been many articles questioning whether the phone call era has come to an end. However, due to the rise of voice assistants and click to call buttons for mobile search, calls are now a huge part of online activity.

Optimize paid search ads for phone calls

When considering things such as insurance or mortgages, a helping hand is often required. Over half of consumers prefer to speak with an agent over the phone for certain situations. In fact, 70 per cent of consumers have used a click to call button, while three times as many people prefer to speak with a human via voice as opposed to using a web form.

Calls aren’t just a choice for consumers either. According to a recent study by Invoca, calls actually lead to ten times as many conversions as clicks.

If you find that your business isn’t receiving as many calls as you would prefer, this article by Search Engine Watch has everything you need to help optimise your search ads in a way that will drive more high-value calls.

Or, call up the professionals!

There is so much to consider when it comes to promoting your business through SEO. This is where Search and More come in. We can create, manage, and optimise an SEO service that will give your business it’s well-deserved spotlight. To learn more about our services, get in touch.

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