We are now in an age where the majority of people have a smartphone, making it easy for anyone to quickly research anything via mobile search. If someone requires a coffee, they can Google “coffee shop” and 3 nearby results will be the first thing they see. In many cases, this is where the search will end. Any business that does not pop up will not receive a visit from that customer. This is why it is essential for you to optimise your website for Google 3-pack.
Optimise your website for the Google 3-pack: Don’t miss out by simply focusing on analytics
Many consumers are searching for businesses via mobile before they decide which location they should visit in person. According to RetailDive, 2 out of 3 consumers perform online research before physically entering a shop.
While most businesses are aware that they should pay attention to their analytics, they often forget about online research, including local listings. While 75 per cent of consumers use a business’s website to help make a decision, 87 per cent also consider local listings.
Digging deeper to understand how your local search ranking affects face-to-face business is key to understanding how to use local SEO for real-life traffic. According to a study by Sparktoro, 62 per cent of local mobile searches do not result in click-through rates. What’s more, Rio SEO discovered that in recent data from enterprise clients, only 1 in 60 Map Pack views resulted in a click-through to a website.