Have you ever wondered why when you’re throwing money at your website and trying every trick in the book to bring more visitors to your site, you still appear to be losing customers or failing to convert those visitors who do click on your link?
Well, you certainly won’t be the first to face that situation, nor will you be the last. The problem for many internet marketing businesses is that they don’t really understand what works and what clearly doesn’t. So what’s the answer? Why are your leads not converting and why are your existing customers drifting away? Well, there could be a number of reasons, but the most likely scenario is that you’re failing to understand what your customer needs, and you’re not looking closely enough at your website statistics to determine what strategies are working and which aren’t.
This problem is something that has recently been addressed by Google. Google Analytics released a series of humorous videos which show how many online shopping companies can lose their customers without necessarily realising it. The videos underline why it is important to understand your customer’s needs and to research your website’s statistics. Why is it so important? Well, because this valuable information will give a business all the necessary measurement tools it needs to stay competitive with other online businesses.
Google Analytics can offer valuable information about traffic that visits a website.
This data, when analysed properly, can inform decisions and improvements that will ultimately enhance future traffic. The data includes visitor data that will tell you where your visitor originated; in other words, whether they were came via social media, referral methods or direct links. Armed with that information, a business should be able to improve its marketing campaign, and turn increased visitor numbers into increased sales.
Quick Tips to improve a website’s appeal.
- Create clear and concise landing pages directing your customer to your products, using your Google statistical information.
- Rewrite website copy to direct your customers to where you want them.
- Make better use of social media to generate referral traffic to your website.
- Create backlinks on popular forums found in your industry.
- Analyse your data on a regular basis and make changes as soon as they are needed.