What is Internet Marketing?

Internet marketing is a term used to cover many aspects of promoting your website online.  There are various techniques included in internet marketing including:

  • Website Development
    • Improvement of user experience
    • Improvement of on-site search engine factors
    • Development of new services or tools
    • Brand development
  • Search Engine Optimisation (SEO)
  • Website Promotion
    • Website Advertising
    • Social Media Promotion
    • Affiliate Marketing
    • Pay-per-click (PPC)
  • E-mail Marketing

This list gives a broad view of just some of the techniques used in an internet marketing strategy and some of these techniques are known by many different names.

The first step of developing your internet marketing strategy will be to examine the different options and decide upon which to focus on based on how well they will work based of your website’s products and services.  Your Internet Marketing Strategy will contain one or more of these techniques.

When using any of these or other techniques, it is important to monitor how well they are working and adapt your plan in order to achieve good results.  Monitoring will look at different metrics.  This may include search engine position, increased visitors, or increased sales.

Developing an effective internet marketing strategy is essential for getting success from your website.  Spend time looking at it critically in order that you use your resources in the most efficient way.

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