Over the last few years, local search marketing has become an increasingly important focus to an online marketing campaign.
Search engines, and Google in particular, have focussed on bringing searchers local results by embedding maps businesses matching your search terms prominently highlighted. And the searcher doesn’t even have to add their location to their search term as web sites are able to fairly accurately know where the searcher currently is and target search results to your geographic location.
Local search marketing is a very important tool for small businesses in particular, those that rely on customers from their local vicinity.
Choosing the right keywords and getting a good presence in the search engines for your locality is sure to improve the customers coming through your door.