Targeting your business to certain age groups and generations comes with various obstacles and elements to consider. When it comes to millennials, however, there is a lot more to think about. Millennials are a generation that has seen the most rapid developments in technology. Millennials have seen so much change in such a short space of time that targeting their needs can often seem confusing.
The challenges of marketing to millennials
It is commonly known that millennials are difficult to target. This is because traditional formulas of marketing that are usually successful with older generations are nowhere near as effective. However, this does not mean to say that you cannot market to them at all. It’s all a matter of understanding what they will respond to and how to make it happen.
Research comes first
Millennials have grown up with technology, making it a strong part of their lifestyles. Social media is a common area to find them and they are comfortable turning to social media platforms for advice and decision making. Therefore, putting your business online is essential.
It’s common for millennials to educate themselves on brands, products and services. They want to learn more about you before making the decision to invest in your services. They will likely perform deep research into what you offer and compare you to your competitors. They will also look to others for varied opinions before deciding if you’re the business for them. This applies to anything, from digital marketing companies to local coffee shops.
If you’re struggling to reach millennials, you may need to change your tactics. One thing about this audience group is that you cannot simply sell to them. As mentioned, they do their research and like to educate themselves. Therefore, you need to provide them with content in which they can learn. Use your content to help them make their own decisions on whether you’re the business for them or not. Explain what you aim to provide and how you intend to do that, and let your audience understand how you can help them.
Many millennials seek services that can overcome more than just one obstacle. Having everything they need in one place allows them to work and live more efficiently, so think about how you can reflect this in your business. Do your website and social media work seamlessly? Are you sending the same message overall platforms? If your brand image is conflicting online, millennials are likely to turn away.
Talk to the experts
Of course, if you think your business may benefit from an extra pair of hands to help you reach a millennial audience, then Search and More can help. We offer a range of SEO and web design services in and around Stockport that can grow your brand and bring in your desired audience. To learn more about our services, get in touch.