If you want your business to succeed online, then ranking high in search is a must. There are ways of achieving this organically, through targeted SEO campaigns and the regular addition of relevant content. These can deliver good results, but to get great results, we recommend that our clients seriously consider other methods, such as pay-per-click (PPC).
PPC can have a fantastic impact on your online marketing and businesses who employ a carefully targeted PPC campaign can see enormous benefits. We’ve compiled 8 good reasons why we believe PPC is a profitable option for small business digital marketing.
1. Be Top of the Page
Being in the top five results for Google search is the goal of most digital marketing activity. People rarely click on the search results below fifth, and even fewer bother to go to the succeeding pages. SEO can help you get to the top of the organic search positions, but, if you get your keywords right, PPC can propel you above this, right to the first result searchers see.
PPC adverts always appear above the organic search results, and the evidence from Google is that they are the most clicked on results when people conduct a search. If you want your website to reach the top of the search engines, then pay-per-click marketing is the way to go.
2. Get Results Faster
Working with experts, like Search and More, you can set up a PPC campaign quickly and easily. This makes PPC marketing the fastest way to get traffic to your website. Within a short space of time, usually an hour or so of setting up your PPC ad, clicks will start to come through. This makes PPC ideal for new websites or those with a more defined customer proposition.
3. Keep them coming!
Not only will you have people clicking through quickly, click traffic will remain consistent. For any small business, a consistent number of leads is immensely valuable. By setting your daily budget you can see your traffic grow – the bigger your daily budget is, the more traffic you can expect to land on your site.
4. Get to the right people
Getting lots of clicks and visitors to your site might seem the goal, but that doesn’t mean that all those visitors are the right people who are going to buy from you – visitors doesn’t equate to customers.
With a PPC campaign, you can target those people who have an immediate need for your products and services. By targeting the keywords that your prospective customers will type into Google, you are exposing your business to the highest quality of visitors of prospective customers. The more targeted traffic your business will get, the better chance for you to convert them into paying clients.
5. Quick and Easy to Change
PPC campaigns allow you to easily edit or change your ads. Optimising for the best results possible. If an ad you are running is not attracting your target prospects, you can change it quickly until you have exactly the right words to bring them flooding in.
PPC gives control over your the message you want to send out and the people you want to reach.
6. Test and Learn
The best way to know if your campaigns are effective is to test them. This is something that can be easily done with PPC marketing. With expert help, you can set up a campaign, run for a defined period, then check the data to see if it’s successful or not. If not, it’s easy to make changes.
We can even show you how to make a split test and compare campaigns with each other to see which is performing best so that you get maximum ROI for your digital marketing efforts.
7. Keep Track of Results
The problem with conventional adverts has always been the difficulty tracking results. In many cases, it’s hard to know whether or not it’s reached your target audience, or to see which customers have been influenced by which ad.
PPC allows you to track your ads easily and accurately. You can tell whether a particular keyword campaign is effective. And you can even see where your money has gone. This gives a far better analysis of ROI.
8. Keep it local
With PPC, you can choose where your advertisement will be visible. This is especially useful for local business. Additionally, you can decide when ads will be displayed, to give you the optimum targeting strategy. Most local businesses typically operate on a regular working hours each day which means that you can target ads appropriately.
Make the most of PPC with Search and More
Google is where people turn for answers to their problems. By making use of PPC alongside SEO and other digital marketing strategies, small business can get real results in a short amount of time. If are not yet doing PPC marketing, why not have a chat with us about a strategy that can work for you and start bringing you more business from today.