If ever there was a year in which killer content mattered, it’s 2015.
Well, actually that’s a lie as if you’d lavished your site with incredible content last year, you’d already be ahead of the game – hindsight in this instance not being a great deal of use.
What we’ve come to learn over recent years is that above largely all other marketing efforts across the board, nothing matters more than content.
It’s no longer possible to run a site that’s all style without substance, as to do so is to effectively operate a husk with nothing of interest to be found inside. The real beauty of content marketing is the way in which it is so universally accessible to pretty much anyone and certainly any business owner – you don’t have to be a marketing guru to add rich and diverse content to your website on a regular basis.
And if you do, or should that be when you do, the package of benefits that come as a result really are above and beyond anything a conventional marketing budget could ever buy.
Search Engine Optimisation.
For example, SEO may no longer be the be all and end all for web business, but it does still count – and in a big way. When a website has a veritable ocean of content and is updated regularly, the major search engines not only take kinder to it on the whole, but will also visit the site more regularly to give it a further boost in the rankings. Many SEO tools are horrendously complicated – this one’s pure child’s play.
Engagement marketing is big business these days too as the more you can get folk both talking about your site and interacting with it, the better. As such, one of the best ways of going about this is to start a blog on the subject or business area you’re in and keep it updated with quality information that’s of genuine interest to readers. Surprise them, enlighten them, advise them, and assist them – anything that’ll grab their attention and encourage discussion.
On the same subject, it’s worth remembering that a site with content that never or rarely changes doesn’t really make a tempting prospect to visit over and over again. Once they’ve read all you have to say, you need to give them a reason to come back – you need to give them fresh content.
Demonstration of Knowledge.
If you’re planning to sell a product or service, it’s of crucial importance that you establish a good level of trust in those you’re reaching out to. There are many ways of doing this, but one of the most effective of all is to show that you know what you’re talking about, love what you’re doing and can be trusted to offer accurate information and insights on the subject you’re clearly passionate about – all with fresh content on a regular basis.
The list goes on, but in all instances illustrates the way in which those willing to do so have every opportunity to take the ‘bull by the horns’ so to speak and give their online operations a real and powerful shot in the arm. You can see for yourself the rewards of using content marketing by using these techniques in your business’ internet marketing strategy.