The Importance of Responsive Web Design

Understanding the importance of responsive web design may seem complicated, but the basics are rather simple. A website with responsive web design is a website that is able to adapt to the screen it is being used on. The device in question does not matter. The website will automatically reformat itself for the best user experience that is suited to the device in question. It can also offer your website many benefits as well as being in line with Google Recommendations.

Responsive Web Design Increases Mobile Usage

According to a report by Ofcom in 2014, only 22 per cent firstly looked at their mobile phone for browsing the internet. This proved a real surge in mobile use. The access we now have to 4G has also impacted how people use their mobile devices. Throughout 2014, 4G subscriptions shot from 2.7 million users to 23.6 million users.

The report stated that two-thirds of individuals had a smartphone. One-third of internet users said that their smartphone was the most important device for online usage. We spent twice as much time using our smartphones for online purposes than we did on our laptops or personal computers.

At the end of 2016, it was reported that online usage for mobile devices had surpassed desktop usage for the first time. This shows just how many people browse using their smartphones or tablets as opposed to their laptop or desktop computers.

This report demonstrates a dramatic shift in behaviour. To this day, UK citizens are using mobile devices to shop online, scroll through social media and more. Ofcom has also recently reported that 70 per cent of adults use a smartphone. Those over the age of 65 are now more likely to use one as well, as the public becomes even more tech-savvy.

For these reasons alone, is more important than ever than you invest in responsive web design. It is also important that your business has a website that works well on a smartphone or other mobile device screens. This is due to how many people could be using your website through a smartphone or tablet. With a bespoke website design from Search and More, you can be sure that your website will be easy to view across all devices.

Google’s Recommendations

In 2015, Google introduced recommendations that relate to responsive web design. They then began to reward websites that were completely optimised for mobile devices. Now, Google uses mobile-friendliness to determine where a website should rank in search results, something we have known for quite some time. Businesses began to notice the importance of this since the day it had been announced, but Google has since moved on to bigger things.

In recent months, Google has gone even further by implementing mobile-first indexing strategies. Mobile-first indexing bases ranking and indexing from the mobile version of a website, as opposed to the desktop version. This is the latest effort by Google to further improve the mobile web experience.

Benefits of Responsive Web Design

With responsive web design, all content and pages on the website are flexible across all screen resolutions and devices. Whether you are looking at a website on your smartphone or your laptop, it will be readable. It will also be easy to navigate regardless of the varying screen sizes. Providing your website visitors with an optimal experience across all devices, responsive web design means they can read and navigate the website with minimum resizing and scrolling.

Responsive design can improve the user experience. In turn, this will represent your brand in a positive light. If the customer can easily access your website on all platforms, they are far more likely to come back to you for business. Doing so will help build the conversion rate for your website.

As mentioned, responsive web design is now also a key ranking factor. A mobile responsive website will generally load faster. Doing so should boost your ranking and reduce your bounce rate. Responsive web design is also useful for social media sharing. It makes it easier, helping you to expand your audience for your brand.

SEO campaigns and general website maintenance are also much easier with mobile-friendly websites. Designing a responsive website means that you only need to look after one website. It is also quicker and cheaper than making a stand-alone mobile application on top of your desktop website.

Contact Search and More for Responsive Web Design

If you want your business to succeed online with the use of responsive web design, then look no further. Search and More can create the ideal website that can be used across all devices. We can also manage it on your behalf, so you can focus on your business. Contact us today for more information and internet marketing in Manchester.

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Since working with Jason from Search and More we have built up an excellent relationship with both him and his company. We truly feel that they are interested and committed to improving our on-line presence. From creating our weekly blogs right through to totally re-designing our website to ensure that it is ‘mobile friendly’. I would say that Search and More have become an integral part of our business and I would recommend their services whole heartedly.

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