Starting your business takes a lot of planning, time and effort, but for it to be successful people need to know about it?
Today’s technology means Strategic Internet Marketing is imperative to get you known.
At Search and More we take a different approach to marketing a website on the web.
Whilst other companies focus only on search engine optimisation (SEO), we develop a complete Internet Marketing Strategy for the website, looking at all aspects including website design and usability, SEO and social media to build integrated targeted campaigns that engage all websites visitors.
At Search and More our aim is to help the company website achieve its goal, whether that is to get to the first page of the search engine listings, or to engage visitors for longer. With our experience we have helped companies by providing an insight into what works and what doesn’t.
What is Internet Marketing?
Internet Marketing uses many techniques in order to bring the right visitors to the company website and to help engage them with it. Internet Marketing uses many techniques in order to achieve these aims. Common techniques include search engine optimisation (SEO), social media marketing, improving the design and usability of the website and improving the content on the website.
Using these and other techniques we are able to help the company website to better achieve its goals, making it more successful.
What is Search Engine Optimisation (SEO)?
Search engine optimisation, or SEO for short, is the process of adjusting a website so that it becomes more prominent in the search engine listings. Google, Yahoo!, Bing and all the other search engines have different methods of calculating if one website is better than another. Our aim is to use what we know about these calculations to help the company website achieve a higher status in the rankings.
What is Social Media Marketing?
Social media is a new way of communicating and building a community online. It seems the web is obsessed with sites such as Twitter and Facebook. So from a marketing perspective, we can utilise these websites in order to inform people about company products and services. By building links inside these very large online communities, it is possible to increase the number of visitors to the company website.
When we log on to search the web what do we look for? We are interested in content – we search by typing keywords into search engines, and they also notice content that uses particular keywords. Some keywords are much more popular than others. Analysing actual keyword usage in web searches is very important in understanding how keywords might perform in delivering traffic and converting to a sale.
Publishing content that interests the browsers, in the same way a magazine publisher produces content. Good content is often of interest to other web publishers, who may introduce your content to their audience. This builds an audience without search being involved.
The use of permission-based email to send messages sent to prospective or current customers to notify, inform and educate. Effective online as once permission has been given for email to be sent on a specific topic, a business can continue to send relevant information without having to rely on the prospect coming back.
The use of search engines and opportunities available to businesses to market their product through these channels
The use of affiliated third parties – usually paid on a commission basis – to market products and services. E.g. Sprout Social, SEOprofiler.