Should You Buy Backlinks for Your Website?

It’s all well and good knowing that you need high quality backlinks for your SEO strategy, but the process of earning them can be not only arduous, but also incredibly slow.

You know you need them and you know where to look for decent hosts, but taking this one-by-one approach seems never-ending to say the least. And even if you outsource SEO to the pros, it can still be a process that goes on and on before delivering any results you can actually see.

Which, of course, is the exact reason why so many take a slightly different approach and pay for the backlinks their site needs.

Buying is by far the fastest and the easiest way to build backlinks and can also be very affordable, so does this means it’s the way to go?

Not exactly…

Like most things that seem too good to be true, buying backlinks can be exactly that.

The Moral Quarrel.

One of the dilemmas facing those buying backlinks is of a moral nature, rather than one that in any way affects the outcome. Some say that buying links is a bit like writing false reviews or buying votes in an election – completely unfair and not to be done under any circumstance. As far as others are concerned though, you’re facing an industry where each and every one of your biggest rivals may be buying backlinks and you’ve no other means by which to keep up, so what’s to be done?

The problem is that no matter which way you look at it, you will always, ALWAYS, be penalised by Google and other major search engines if you are found out. The extent of the penalisation depends on the nature and extent of the offense, but suffice to say you could drop off the rankings in an instant and never find your way back, game over.

So, as far as Google is concerned the answer is a very big no – they do not want you to buy backlinks, they will actively look for those that break the rules and anyone found to be doing so will be in a hell of a lot of trouble.

The Price You Pay.

The dilemma therefore remains wide open as you have before you the easiest, or perhaps even the only way to build a ton of links in a short period of time, but if you’re caught, you’re done for. One of the ways the bigger players get away with it is by using better SEO services that meld purchased links with manually built links. This way, it becomes almost impossible for the search engines to determine which of the links have been bought and which are authentic, so chances are no penalisation will occur.

In addition, most purchased link packages for low prices are garbage and will bring you little other than a risk you could do without. By contrast, there are always the most elite link buying services out there that are largely guaranteed to work, but for a set of five you will be looking at a three figure payment every single month – the best links don’t come cheap.

So back to the question, should you buy links for your site?

Well, if you don’t want to run the risk of your site being blasted off the face of the rankings by Google, then the answer is no.

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