So far, 2015 has been a pretty rough year for the professional SEO executive.
The goalposts have been shifting at a faster rate than ever before and with more competition in every single sector than was once dreamed possible, getting ahead has become less of a challenge and more of a vague prayer that may or may not be answered.
Of course, some might argue that things are actually only becoming fairer as time goes by. Spammers are being slammed, heavy-investors are hitting the highest highs and those keeping in Google’s good books are doing well enough. But at the same time, ask a sample group of 100 web business owners about SEO in 2015 and chances are you’ll get at least 75 different answers. Conflicting information breeds bad habits which indeed breed bad SEO, so from a strictly factual standpoint, what exactly should you be reading into and ignoring as of right now/yesterday?
Here’s a quick overview of six SEO myths you’d be well-advised to stay away from at all costs:
1 – SEO is Dead.
In a contemporary sense, SEO has existed for one main reason – Google. When it comes to general consumer web use, there’s an almighty superpower that’s used for pretty much every single search carried out – Google. As such, there’s one big name that can make or break your online business – Google. Logically therefore, while ever Google is anywhere near as powerful as it is, SEO will be of supreme value and importance. And guess what, Google is only getting bigger and more powerful by the day.
2 – Cheap SEO is Good Enough.
Nope, it isn’t! If you pay some third-rate company a few pennies to mess with your metas and stuff a few keywords into your site, you’re technically investing in SEO but at the same time wasting your money. These days, SEO is closer to a full-time permanent-basis job than it is a quick-tweak once-only overhaul that’s supposed to shoot you up the ladder. SEO doesn’t have to be extortionate, but if it’s genuinely cheap, it’s bogus, or won’t work, it might make things worse.
3 – Great Content Sells Itself.
A tricky one that’s grounded in some truth, but shouldn’t be followed as gospel to the letter. Why? Well, quite simply because it’s one thing to build a lovely-looking site that’s generously loaded with rich and high-quality content, but leaving it to its own devices will not trigger an influx of traffic. Now, once your site actually starts gaining some traction and some views, great content will help keep things afloat and aid its progression. Prior to this however, SEO is crucial for getting it noticed in the first place.
4 – Domain Age Rules All.
An old domain that was/is packed with content of little to no value will never, ever be given more credit than a new domain filled with rich content. Hell, it might even be blacklisted by Google.
5 – The More Content, the Better.
This is true, but only if every single word of the stuff is relevant, useful, unique and not in place only to curry favour. More content in the ‘filler’ category tends to lead to duplication or just generally get a Google-administered spanking for trying to cheat your way to the top.
6 – A Few Broken Links Won’t Do Any Harm.
True at one time perhaps, but not any longer. These days, Google’s thorough checking of links and link quality means that all, (as in literally ALL) broken or bum links will be held against you and take a sizeable chunk away from your score.