If you believe that once you’ve submitted your website to the major search engines your work is done, then you could be making a big mistake.
No-one gets anywhere in business by standing still. Search engine rankings are determined in large part by your websites’ visibility: the higher your ranking, the more likely it is extra business will come your way. Doesn’t it make sense therefore to promote your website by every means possible? Why don’t you try submitting your website to online directories? You might just be surprised by the results.
The easiest way of increasing your business profile is by building the number of in-bound links to your website. You can achieve this by submitting your site to as many online directories as possible. Not every SEO specialist would necessarily agree with this point, arguing that technology now means directory submissions are old-hat and no longer relevant. However, that’s simply their point of view and there is still sufficient evidence to justify using them. In-bound links can still add value to your website’s credibility and standing.
So what is an in-bound link and what will it do for my business? Essentially an in-bound link is a listing in a directory: think of it as similar to an entry into a telephone directory if that makes more sense. You website will be displayed and others might get to see it. It won’t guarantee more business will come your way, but it might just increase the number of hits you receive online. The importance of directories, especially the established ones, is they have a gravity and reputation that carries a lot of weight with it. Listing on directories such as DMOZ and Yahoo is looked upon favourable by the search engines and carry a greater weight than listing on other websites: consequently the more of these you can get, the better your ranking will be.
Not all directory listings are free: Yahoo will charge for a listing.
Others, however, will list without a fee. DMOZ is still one of the major free directories and is used by the likes of AOL and Alexa. There are lots of these directories out there, so it makes sense to submit to them all. You might consider trying Joe Ant and Best of the Web or have a look on Wikipedia to see exactly who is out there. The thing to bear in mind when submitting to any directory is that you will need to drill down the information you submit so that the directory can list your website as precisely as possible. After all you want to be listed alongside your direct competitors, not stuck in a category that has little relevance to your business.