When you put together the right strategy, link building can have a massive effect on building strong authority. In turn, this should increase long-term, sustainable and organic visibility. Unfortunately, it is far too common for people to find themselves returning to old, outdated approaches. With so many different methods of building up links, it is important to take a step back and look at the bigger picture if you want to tweak your online presence to boost your SEO.
There are so many ways to build up links that do not need a huge amount of resource or cost. Whether you have an agency doing the work for you (such as us!) or you have someone doing a few things in-house, it’s time to clean up your dusty strategy and get moving! Here, we have a few ways you can tweak your online presence to boost your SEO.
Remember the Basics before you Tweak your Online Presence to Boost your SEO
The first thing is to make sure you have not forgotten the basics. So many people do this, especially when they’re being served with “inspirational content” that aims to be the best and only method that is needed. Looking back as old content to unlink outdated brand mentions and fixing any broken links can have a huge impact. This is imperative if you have any links to strong authority sites.
Immerse yourself in the Brand
If you are working with an agency such as Search and More, having a “brand immersion” or “discovery day” can be extremely handy if you go about it the right way. Begin by putting together a full list of everything you would want to know about a client, their product or brand. Essentially, you want to interrogate them (nicely of course).
Some companies, particularly those that have been around for a long time, assume that everyone is already aware of what their business offers in terms of products or services. This isn’t always the case. If a client holds their cards too close to their chest, a brand immersion day is a way of fully understanding who they are as a brand and how they work.
Future-proof your Strategy
If there is one thing to be sure of when it comes to SEO is that Google will continue to change its algorithm. Unfortunately, we are unable to predict the future. We could spend a long time securing a link, only to later discover that it has no value.
Be as prepared as possible for the future by thinking about the bigger picture and develop strategies that are built solely on authenticity. Use authoritative websites for your link building. Be as genuine as you can possibly be, ensure that your content is packed with value and enlightening insights. Remember to always draw back to why you are building these links, whether it be for a potential build of brand awareness or the referrals they could bring.
Monitor your own Backlink Profile
Monitoring your own backlink profile is an essential part of helping it grow. Surprisingly, it is something that a lot of link-builders put to the bottom of their list. It is imperative to see which new websites are linking to you so that you can build a relationship with them and contribute even more useful content or handy insights.
What’s more, many websites will link to you without you being aware. Therefore, it is vital that you keep on top of this. It is also important that you make yourself aware of the websites that are no longer linking to you. You can use this as an opportunity to get that link back or try to rebuild a relationship with that website.
A good relationship with a website or influencer is almost as important as the quality of the written content. Follow them on social networks such as Twitter or Instagram, comment on their activity, make sure they become familiar with you. Become a name that is in touch on a regular basis with pitches and ideas. You will find that they will eventually come directly to you instead of the other way around.
Watch the Competition
Keeping an eye on your competitor’s activity is extremely cost and time-effective approach to finding new sites to contact, new opportunities for content and outreach methods to use. Using competitor links for your benefit does not require a lot of time or creativity. To make it easier, you can use Google Alerts or backlink alerts and reports on tools such as SEMRush. Competitors are always building new links, so this is something to monitor at all times.
Don’t Fear NoFollow
As mentioned, it is important to look at the bigger picture. Sometimes you will need a nofollow link or an unlinked citation every now and then. Some websites have a policy, some do nofollow links automatically. If a citation is genuinely building up traffic and brand awareness then the fact that it is nofollow should not be much of an issue.
Most link building tactics can be seen as quick wins, and the results can have a huge impact on your sites authority and brand awareness. Being aware of the latest link building developments is essential, as an outdated approach can affect your wider SEO strategy.
Contact Search and More for your SEO Needs
Your SEO is something that is essential if you wish to do well online. From regular content such as blogs and emails to fully optimised web copy, Search and More is here to help. Get in touch to see all the services we offer that can get boost your business online.